AppLovin Launches First NFT Marketplace for App Developers to Monetize Mobile Gaming

Rhea-AI Summary

AppLovin (NASDAQ: APP) announces the launch of its NFT marketplace, Vessel, designed for mobile game developers to integrate non-fungible tokens (NFTs) into their games. Now live on Apple and Google Play, Vessel aims to enhance app monetization and user engagement. Early interest from developers shows promising integration results, as seen with Lion Studios' Match 3D, which experienced increased in-app purchases during NFT events. The marketplace complies with app store guidelines, signaling strong potential for future growth.

Positive

• Launch of the NFT marketplace, Vessel, enhancing monetization options for developers.
• Early integration with game developers showing increased revenue and engagement metrics.
• Compliance with Apple and Google Play store guidelines, ensuring market accessibility.

Negative

• Potential risks from forward-looking statements, including adoption rates and regulatory changes.

PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin (NASDAQ: APP), the leading growth platform for developers, today announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.

“Vessel represents the next evolution in mobile game monetization, giving developers a new opportunity to monetize apps and drive meaningful engagement and growth,” said Rafael Vivas, AppLovin’s General Manager of New Initiatives. “The marketplace is live, and our engagement data shows that consumers are more than ready to take part in new ways to play and earn. By combining the consumer demand of NFT creation and purchasing with the high engagement levels associated with gaming, Vessel is showing strong potential as a new monetization stream for mobile games.”

An all-in-one marketplace and wallet, Vessel makes it easy for consumers to gain access to customized NFTs. Developers can allow users to securely buy, sell, and trade their NFTs and convert their earnings into cash. Vessel has cleared both the Apple and Google Play store reviews, meeting both app stores’ stringent guidelines.

Vessel is finding strong early interest with dozens of developers actively integrating the marketplace into their games to drive additional revenue. Using Vessel, Lion Studios integrated a NFT in-game event into its Match 3D game and saw strong engagement and meaningful average revenue per daily active user (ARPDAU) increases.

“NFTs have always had the potential to become a powerful tool for developers; all we had to do was simplify the idea so that our customers could understand the benefit,” said Randal York, Product Manager for Lion Studios who spearheaded the NFT integration for Match 3D. “Vessel gave us that ability and our audience embraced it. It was amazing to see a significant increase for in-app purchases for our NFT event compared to previous events.”

About AppLovin

AppLovin enables developers to grow their business. Businesses rely on AppLovin’s market-leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or AppLovin’s future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “can,” “may,” “will,” “expect,” “plan,” “anticipate,” “intend,” “believe," “potential,” or “continue,” or the negative of these words or other similar terms or expressions that concern AppLovin’s expectations, strategy, plans, or intentions. Forward-looking statements in this press release include, but are not limited to, statements regarding AppLovin’s launch and expectations for its NFT marketplace, Vessel, including how consumers and developers might use the marketplace. AppLovin’s expectations and beliefs regarding these matters may not materialize, and actual results are subject to risks and uncertainties, including changes in AppLovin’s plans or assumptions, that could cause actual results to differ materially from those projected or expected. These risks include changes in the overall economic and industry conditions; AppLovin’s ability to attract new clients or adoption of its new initiative Vessel; AppLovin’s ability to enhance its technology and platform; and changes in the laws, regulatory landscape or app store rules related to NFTs. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in AppLovin’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2022. The forward-looking statements in this press release are based on information available to AppLovin as of the date hereof, and AppLovin disclaims any obligation to update any forward-looking statements, except as required by law.

Source: AppLovin Corp.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221004005515/en/

Media

press@applovin.com

Source: AppLovin Corp.

FAQ

What is AppLovin's new NFT marketplace called?

AppLovin's new NFT marketplace is called Vessel.

When did AppLovin launch its NFT marketplace?

AppLovin launched its NFT marketplace on October 4, 2022.

How does Vessel help mobile game developers?

Vessel allows mobile game developers to integrate NFTs, enhancing monetization and user engagement.

What achievements has Vessel made so far?

Vessel has shown strong early interest from developers and passed Apple and Google Play store reviews.

What are the risks associated with AppLovin's NFT strategy?

Risks include changes in client adoption rates, regulatory conditions, and overall economic impacts.