Caldwell® Reimagines Clay Shooting with the ClayCopter™
American Outdoor Brands (NASDAQ: AOUT) has launched the ClayCopter™, a revolutionary target system under its Caldwell® brand. The system features a lightweight motorized handheld launcher that shoots biodegradable discs up to 100 yards, offering an alternative to traditional clay shooting.
The 3-pound launcher, priced at $219.99, includes features like variable speed control, rechargeable lithium-ion battery supporting 300 launches per charge, and status indicators. The ClayCopter™ targets, available in 90mm ($9.99) and 110mm ($12.99) sizes, are 70% lighter than traditional clays and feature unique flight patterns mimicking real game birds. The targets are eco-friendly, biodegradable, and have received Green Leaf Mark certification from Intertek.
American Outdoor Brands (NASDAQ: AOUT) ha lanciato il ClayCopter™, un sistema di tiro rivoluzionario sotto il marchio Caldwell®. Il sistema è dotato di un lanciatore portatile motorizzato leggero che spara dischi biodegradabili fino a 100 metri, offrendo un'alternativa allo shooting tradizionale con piattelli di argilla.
Il lanciatore di 3 libbre, venduto al prezzo di $219.99, include caratteristiche come il controllo della velocità variabile, una batteria ricaricabile agli ioni di litio che supporta 300 lanci per carica e indicatori di stato. I bersagli ClayCopter™, disponibili in dimensioni da 90 mm ($9.99) e 110 mm ($12.99), sono il 70% più leggeri rispetto ai tradizionali piattelli di argilla e presentano schemi di volo unici che imitano le vere specie avicole. I bersagli sono ecologici, biodegradabili e hanno ricevuto la certificazione Green Leaf Mark da Intertek.
American Outdoor Brands (NASDAQ: AOUT) ha lanzado el ClayCopter™, un sistema de tiro revolucionario bajo la marca Caldwell®. El sistema cuenta con un lanzador portátil motorizado ligero que dispara discos biodegradables a distancias de hasta 100 yardas, ofreciendo una alternativa al tiro tradicional con arcilla.
El lanzador de 3 libras, con un precio de $219.99, incluye características como control de velocidad variable, batería de litio recargable que admite 300 lanzamientos por carga e indicadores de estado. Los objetivos ClayCopter™, disponibles en tamaños de 90 mm ($9.99) y 110 mm ($12.99), son un 70% más ligeros que los platillos de arcilla tradicionales y presentan patrones de vuelo únicos que imitan aves de caza reales. Los objetivos son ecológicos, biodegradables y han recibido la certificación Green Leaf Mark de Intertek.
아메리칸 아웃도어 브랜드 (NASDAQ: AOUT)가 Caldwell® 브랜드 하에 혁신적인 목표 시스템인 ClayCopter™를 출시했습니다. 이 시스템은 경량화된 이동식 모터 발사기로 최대 100야드까지 생분해성 디스크를 발사할 수 있어 전통적인 클레이 사격의 대안을 제공합니다.
3파운드 무게의 발사기는 $219.99 가격으로 제공되며, 가변 속도 제어, 300회의 발사를 지원하는 리튬 이온 배터리 및 상태 표시기와 같은 기능이 포함되어 있습니다. ClayCopter™의 목표물은 90mm ($9.99) 및 110mm ($12.99) 크기로 제공되며, 전통적인 클레이보다 70% 더 가볍고 실제 게임 조류를 모방한 독특한 비행 패턴을 가지고 있습니다. 목표물은 친환경적이고 생분해성이며, Intertek로부터 Green Leaf Mark 인증을 받았습니다.
American Outdoor Brands (NASDAQ: AOUT) a lancé le ClayCopter™, un système de tir révolutionnaire sous sa marque Caldwell®. Ce système est équipé d'un lanceur portatif motorisé léger qui tire des disques biodégradables jusqu'à 100 yards, offrant une alternative au tir traditionnel à la fosse.
Le lanceur de 3 livres, proposé au prix de $219.99, comprend des caractéristiques telles que le contrôle de la vitesse variable, une batterie lithium-ion rechargeable supportant 300 lancers par charge, et des indicateurs de statut. Les cibles ClayCopter™, disponibles en tailles de 90 mm ($9.99) et 110 mm ($12.99), sont 70% plus légères que les plateaux traditionnels et présentent des motifs de vol uniques imitant les oiseaux de gibier réels. Les cibles sont écologiques, biodégradables et ont reçu la certification Green Leaf Mark d'Intertek.
American Outdoor Brands (NASDAQ: AOUT) hat den ClayCopter™, ein revolutionäres Zielsystem unter der Marke Caldwell®, eingeführt. Das System verfügt über einen leichtgewichtigen motorisierten Handlauncher, der biologisch abbaubare Scheiben bis zu 100 Yards verschießen kann und somit eine Alternative zum traditionellen Tontaubenschießen bietet.
Der 3-Pfund-Launcher, der zum Preis von $219.99 angeboten wird, umfasst Funktionen wie variable Geschwindigkeitsregelung, einen wiederaufladbaren Lithium-Ionen-Akku, der 300 Schüsse pro Ladung unterstützt, und Statusanzeigen. Die ClayCopter™-Ziele, erhältlich in Größen von 90 mm ($9.99) und 110 mm ($12.99), sind 70% leichter als traditionelle Tontauben und weisen einzigartige Flugmuster auf, die echte Wildvögel nachahmen. Die Ziele sind umweltfreundlich, biologisch abbaubar und haben das Green Leaf Mark Zertifikat von Intertek erhalten.
- Innovative product launch expanding company's shooting accessories portfolio
- Product offers significant advantages over traditional clay systems (lighter, portable, more durable)
- Eco-friendly certification could appeal to environmentally conscious consumers
- Multiple revenue streams from both launcher ($219.99) and consumable targets ($9.99-$12.99)
- None.
Insights
The ClayCopter™ launch represents a strategic market disruption in the
The product's competitive advantages are compelling: 70% lighter than traditional clays, biodegradable certification and a 300-launch battery life. The dual revenue stream model (hardware + consumables) creates recurring revenue potential through target sales at
However, market adoption may face resistance from traditionalists and competition from established brands like White Flyer and Champion. The proprietary target requirement could limit initial uptake but secure long-term revenue if successful.
The ClayCopter™'s technical specifications reveal a significant engineering achievement in miniaturization - packing professional-grade performance (15,000 RPM motor, 100-yard range) into a 3-pound portable format. The dual-size target offering (90mm/110mm) strategically addresses both training and recreational segments.
The endorsement from Fred Eichler, a respected figure in hunting sports, provides important credibility. The eco-friendly certification is particularly timely as shooting ranges face increasing environmental scrutiny. The "mag style" battery design suggests potential future accessories and upgrades.
Think of this as transforming clay shooting from a stationary range activity to something as portable as playing catch - it's a paradigm shift that could expand the addressable market beyond traditional shooting sports enthusiasts.
Revolutionary Target Launch System Delivers Thrilling New Way to Clay
COLUMBIA, Mo., Jan. 21, 2025 /PRNewswire/ -- American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an innovation company that provides product solutions for outdoor enthusiasts, unveiled a revolutionary new target system for shotgun shooters under its iconic shooting accessories brand, Caldwell®. Building on its promise to help shooters "Eliminate the Variables That Make You Miss™," Caldwell® is proud to introduce shotgun shooters to a new spin on "shooting clays", providing an alternative target to traditional clays. The ClayCopter™ target system includes a powerful, lightweight, motorized handheld launcher that shoots one or two biodegradable discs, called ClayCopters™, to distances of up to 100 yards. It offers a fun, challenging, and stress-free way for shooters at all levels to test their limits and experience a new way to clay.
For nearly 150 years, traditional clay targets have been the most practical option for shotgun sports enthusiasts eager to hone their wing shooting skills. Traditional clay targets typically require heavy throwers that are bulky and cumbersome to store and transport. Clays are notoriously fragile, fly in predictable patterns, and come in heavy containers that often make transportation a real challenge. With the ClayCopter™ system, taking a thrower and targets to the range couldn't be easier and more fun. Designed entirely in-house, the portable launcher is lightweight at only 3lbs and packs the same power of a traditional electric thrower into a handheld motorized design small enough to fit in a range bag or backpack. The ClayCopter™ target discs are
"I am super excited for the Caldwell ClayCopter to be coming to the market. We have used Caldwell Claymore throwers at Full Draw Outfitters for the past several years and we absolutely love them. This fall we had the Caldwell team in camp for
- Fred Eichler, Owner, Full Draw Outfitters
TV Host, Everything Eichler
The ClayCopter™ launcher has an integral high-speed motor capable of spinning the target discs up to 15,000 RPM, launching them in singles or pairs, to distances up to 100 yards. The handheld launcher is designed to feel comfortable and secure when operating, reducing fatigue and freeing the user to fully maneuver the device to easily alter target distance, angle, and direction. Additionally, the ClayCopter™ launcher is packed with features, including a speed adjustment knob near the trigger, a removable "mag style" rechargeable lithium-ion battery capable of 300 launches on a single charge, and status indicator that displays launch power, status, and battery health.
Caldwell ClayCopter™ |
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ClayCopter™ targets come in packs of 50, are sold in lightweight, hard-sided cylinder-shaped containers that resemble tennis ball tubes and can be shipped and transported safely, unlike traditional clays. The tubes are eye-catching, adorned with the exciting game birds that inspired the product, and are designed to preserve the unique and proprietary properties of the targets made to work exclusively with the ClayCopter™ target system. Targets are available in two sizes – 90mm and 110mm diameter – each offering slightly different flight characteristics depending on the shooter's preference. Both sizes can be thrown alone or in pairs, and are designed to accelerate away from the user like a real flushing bird.
Caldwell ClayCopter Targets | |
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About Caldwell®
Caldwell® is a leading shooting accessory brand within the American Outdoor Brands, Inc. portfolio. Trusted by firearms owners for over two decades, Caldwell® innovates new products to Eliminate the Variables That Make You Miss™. The ClayCopter™ is the newest addition to the Caldwell® family and represents brand's ongoing commitment to bringing innovative and problem-solving products to the shotgun sports category. In 2022, Caldwell® created the Claymore®, a foot operated battery-free, easy-to-transport clay target launcher that revolutionized traditional clay launchers.
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company that provides product solutions for outdoor enthusiasts, including hunting, fishing, camping, shooting, outdoor cooking, and personal security and personal defense products. The Company produces innovative, high-quality products under brands including BOG®; BUBBA®; Caldwell®; Crimson Trace®; Frankford Arsenal®; Grilla®; Hooyman®; Imperial®; LaserLyte®; Lockdown®; MEAT! Your Maker®; Old Timer®; Schrade®; Tipton®; Uncle Henry®; ust®; and Wheeler®. For more information about all the brands and products from American Outdoor Brands, Inc., visit aob.com.
MEDIA CONTACT:
Jarrod Grove
Senior Marketing Manager
p: 573.347.6445
jgrove@aob.com
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SOURCE American Outdoor Brands, Inc.
FAQ
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