BUBBA® Has Reinvented the Fish Scale AGAIN
American Outdoor Brands (NASDAQ: AOUT) has announced the launch of the new BUBBA Smart Fish Scale (SFS) Lite, expanding their fishing tools product line. The SFS Lite, priced at $69.99, offers similar features to their Pro Series SFS, which is the official scale of Major League Fishing.
The device features a full-color display, non-slip grip, and water-resistant design with a 60lb max weight capacity and ±0.3% accuracy. It operates on AAA batteries or an optional rechargeable battery. The accompanying app allows anglers to log catches and trips, with additional features available through a Pro subscription ($4.99/month or $49.99/year) including Rally, Competition, and Tournament modes.
The product is being launched exclusively through Tackle Warehouse, targeting both casual and professional anglers with its competitive pricing and advanced features.
American Outdoor Brands (NASDAQ: AOUT) ha annunciato il lancio della nuova BUBBA Smart Fish Scale (SFS) Lite, ampliando la loro linea di strumenti per la pesca. La SFS Lite, con un prezzo di $69.99, offre caratteristiche simili a quelle della loro Pro Series SFS, che è la bilancia ufficiale della Major League Fishing.
Il dispositivo presenta un display a colori, una presa antiscivolo e un design resistente all'acqua con una capacità massima di peso di 60lb e un'accuratezza di ±0.3%. Funziona con batterie AAA o con una batteria ricaricabile opzionale. L'app associata consente ai pescatori di registrare le catture e le uscite, con funzionalità aggiuntive disponibili tramite un abbonamento Pro ($4.99/mese o $49.99/anno) che include modalità Rally, Competition e Tournament.
Il prodotto viene lanciato esclusivamente tramite Tackle Warehouse, mirato a pescatori sia amatoriali che professionisti con un prezzo competitivo e funzionalità avanzate.
American Outdoor Brands (NASDAQ: AOUT) ha anunciado el lanzamiento de la nueva BUBBA Smart Fish Scale (SFS) Lite, ampliando su línea de herramientas de pesca. La SFS Lite, con un precio de $69.99, ofrece características similares a las de su Pro Series SFS, que es la báscula oficial de la Major League Fishing.
El dispositivo cuenta con una pantalla a color, un agarre antideslizante y un diseño resistente al agua con una capacidad máxima de 60 lb y una precisión de ±0.3%. Funciona con baterías AAA o con una batería recargable opcional. La aplicación complementaria permite a los pescadores registrar capturas y salidas, con características adicionales disponibles a través de una suscripción Pro ($4.99/mes o $49.99/año) que incluye modos de Rally, Competition y Tournament.
El producto se lanza exclusivamente a través de Tackle Warehouse, dirigido tanto a pescadores ocasionales como profesionales con precios competitivos y características avanzadas.
아메리칸 아울드 브랜드 (NASDAQ: AOUT)가 새로운 BUBBA Smart Fish Scale (SFS) Lite의 출시를 발표하며 낚시 도구 제품 라인을 확장했습니다. SFS Lite는 $69.99의 가격으로 Major League Fishing의 공식 저울인 Pro Series SFS와 유사한 기능을 제공합니다.
이 장치는 풀 컬러 디스플레이, 미끄럼 방지 그립, 방수 디자인을 특징으로 하며 최대 60lb의 중량 용량과 ±0.3%의 정확도를 가지고 있습니다. AAA 배터리 또는 선택적인 충전식 배터리로 작동합니다. 동봉된 앱은 낚시꾼이 포획물과 여행을 기록할 수 있게 해 주며, 추가 기능은 Pro 구독($4.99/월 또는 $49.99/년)을 통해 제공되며 Rally, Competition 및 Tournament 모드가 포함됩니다.
이 제품은 Tackle Warehouse를 통해 독점적으로 출시되며, 경쟁력 있는 가격과 고급 기능을 통해 일반 낚시꾼과 전문 낚시꾼 모두를 목표로 하고 있습니다.
American Outdoor Brands (NASDAQ: AOUT) a annoncé le lancement de la nouvelle BUBBA Smart Fish Scale (SFS) Lite, élargissant ainsi sa gamme d'outils de pêche. La SFS Lite, au prix de $69.99, offre des caractéristiques similaires à celles de leur Pro Series SFS, qui est la balance officielle de la Major League Fishing.
Le dispositif dispose d'un écran couleur, d'une prise antidérapante et d'un design résistant à l'eau avec une capacité de poids maximale de 60 lb et une précision de ±0.3%. Il fonctionne avec des piles AAA ou une batterie rechargeable en option. L'application associée permet aux pêcheurs d'enregistrer leurs prises et leurs sorties, avec des fonctionnalités supplémentaires disponibles via un abonnement Pro ($4.99/mois ou $49.99/an) incluant des modes Rally, Competition et Tournament.
Le produit est lancé exclusivement via Tackle Warehouse, visant à la fois les pêcheurs amateurs et professionnels avec ses prix compétitifs et ses fonctionnalités avancées.
American Outdoor Brands (NASDAQ: AOUT) hat die Einführung der neuen BUBBA Smart Fish Scale (SFS) Lite bekannt gegeben und erweitert damit ihre Produktlinie für Angelwerkzeuge. Die SFS Lite, die zum Preis von $69.99 angeboten wird, bietet ähnliche Funktionen wie die Pro Series SFS, die offizielle Waage der Major League Fishing ist.
Das Gerät verfügt über ein farbiges Display, einen rutschfesten Griff und ein wasserdichtes Design mit einer maximalen Tragfähigkeit von 60 lb und einer Genauigkeit von ±0.3%. Es wird mit AAA-Batterien oder einem optionalen wiederaufladbaren Akku betrieben. Die begleitende App ermöglicht es Anglern, Fänge und Ausflüge zu protokollieren, wobei zusätzliche Funktionen über ein Pro-Abonnement ($4.99/Monat oder $49.99/Jahr) verfügbar sind, das Rally-, Competition- und Tournament-Modi umfasst.
Das Produkt wird exklusiv über Tackle Warehouse eingeführt und richtet sich mit wettbewerbsfähigen Preisen und fortschrittlichen Funktionen sowohl an Freizeit- als auch an Profiangler.
- Launch of new product expanding existing successful product line
- Strategic partnership with Major League Fishing enhances brand credibility
- Recurring revenue potential through Pro subscription model
- Exclusive distribution partnership with Tackle Warehouse
- None.
Insights
The launch of BUBBA's SFS Lite represents a strategic move in the recreational fishing market, but its impact on AOUT's financial performance will likely be modest. With a
The product's positioning is clever - offering a stripped-down version of their pro-level scale with an upgrade path through subscriptions creates a compelling funnel for customer acquisition and lifetime value growth. However, given AOUT's market cap of
Introducing The Smart Fish Scale "SFS" Lite
The SFS Lite is a breakthrough product that reimagines what a scale can do. Made with the same uncompromising reliability the pros have come to trust with the Pro Series SFS, the SFS Lite and accompanying app provides anglers with an unbelievably compact, highly affordable option that delivers many of the same features and app upgrades that make its Pro Series counterpart so popular. The SFS Lite is a scale purposely designed and built to grow with anglers, offering configurations that support their angling journey and push the boundaries of what's possible on the water. Anglers can track their biggest catches and most successful days on the water, or they can turn their time on the lake into a competition with friends – the SFS Lite is like having a fishing tournament in your pocket.
"BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with buddies, all at a price that everyday anglers can appreciate."
- Justin Hamner, 2024 Bassmaster Classic Champion
The BUBBA SFS Lite boasts a full-color display, as well as the iconic BUBBA non-slip grip for a comfortable, dependable hold. It's lightweight, durable, and water-resistant, and it captures precise measurements with BUBBA's advanced auto-lock technology. The accompanying app makes the SFS Lite the best scale in its class, allowing anglers to log catches and trips, creating a rich database to provide backup for their next big fish story, but the capabilities of the SFS Lite don't stop there. When it's time to level-up, anglers can upgrade their app to the BUBBA Pro subscription, unleashing the full potential of the SFS Lite by unlocking three powerful fishing modes:
- Rally: Track catches and share a 'personal best'.
- Competition: Face off with up to four friends on a single device and access real-time leader tracking.
- Tournament: Manage a livewell with up to eight fish with BUBBA's robust smart culling technology, and host or join live tournaments with anglers across the globe.
"BUBBA has reimagined what a fishing scale can do," said Dave Washburn, VP of Operations at Major League Fishing. "Their Smart Fishing Scale series is a game changer for casual anglers enjoying a weekend outing with friends all the way up the ranks to top pros fishing for
BUBBA SFS Lite – MSRP
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BUBBA is partnering with Tackle Warehouse for the initial launch of this product. For additional information on the BUBBA SFS Lite, visit https://www.bubba.com/tools/smart-fish-scales/smart-fish-scale-lite/1219214.html To purchase, visit https://www.tacklewarehouse.com/catpage-BUBBA.html
About BUBBA®
BUBBA® is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA's tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information, visit https://www.BUBBA.com.
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company that provides product solutions for outdoor enthusiasts, including hunting, fishing, camping, shooting, outdoor cooking, and personal security and personal defense products. The Company produces innovative, high quality products under brands including BOG®; BUBBA®;
Media Contact:
TRENT RODGERS
Marketing Manager
p: 573.347.6392
trodgers@aob.com
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SOURCE American Outdoor Brands, Inc.
FAQ
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