BUBBA® Has Reinvented the Fish Scale AGAIN
Rhea-AI Summary
American Outdoor Brands (NASDAQ: AOUT) has announced the launch of the new BUBBA Smart Fish Scale (SFS) Lite, expanding their fishing tools product line. The SFS Lite, priced at $69.99, offers similar features to their Pro Series SFS, which is the official scale of Major League Fishing.
The device features a full-color display, non-slip grip, and water-resistant design with a 60lb max weight capacity and ±0.3% accuracy. It operates on AAA batteries or an optional rechargeable battery. The accompanying app allows anglers to log catches and trips, with additional features available through a Pro subscription ($4.99/month or $49.99/year) including Rally, Competition, and Tournament modes.
The product is being launched exclusively through Tackle Warehouse, targeting both casual and professional anglers with its competitive pricing and advanced features.
Positive
- Launch of new product expanding existing successful product line
- Strategic partnership with Major League Fishing enhances brand credibility
- Recurring revenue potential through Pro subscription model
- Exclusive distribution partnership with Tackle Warehouse
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, AOUT gained 10.89%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Introducing The Smart Fish Scale "SFS" Lite
The SFS Lite is a breakthrough product that reimagines what a scale can do. Made with the same uncompromising reliability the pros have come to trust with the Pro Series SFS, the SFS Lite and accompanying app provides anglers with an unbelievably compact, highly affordable option that delivers many of the same features and app upgrades that make its Pro Series counterpart so popular. The SFS Lite is a scale purposely designed and built to grow with anglers, offering configurations that support their angling journey and push the boundaries of what's possible on the water. Anglers can track their biggest catches and most successful days on the water, or they can turn their time on the lake into a competition with friends – the SFS Lite is like having a fishing tournament in your pocket.
"BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with buddies, all at a price that everyday anglers can appreciate."
- Justin Hamner, 2024 Bassmaster Classic Champion
The BUBBA SFS Lite boasts a full-color display, as well as the iconic BUBBA non-slip grip for a comfortable, dependable hold. It's lightweight, durable, and water-resistant, and it captures precise measurements with BUBBA's advanced auto-lock technology. The accompanying app makes the SFS Lite the best scale in its class, allowing anglers to log catches and trips, creating a rich database to provide backup for their next big fish story, but the capabilities of the SFS Lite don't stop there. When it's time to level-up, anglers can upgrade their app to the BUBBA Pro subscription, unleashing the full potential of the SFS Lite by unlocking three powerful fishing modes:
- Rally: Track catches and share a 'personal best'.
- Competition: Face off with up to four friends on a single device and access real-time leader tracking.
- Tournament: Manage a livewell with up to eight fish with BUBBA's robust smart culling technology, and host or join live tournaments with anglers across the globe.
"BUBBA has reimagined what a fishing scale can do," said Dave Washburn, VP of Operations at Major League Fishing. "Their Smart Fishing Scale series is a game changer for casual anglers enjoying a weekend outing with friends all the way up the ranks to top pros fishing for
BUBBA SFS Lite – MSRP
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BUBBA is partnering with Tackle Warehouse for the initial launch of this product. For additional information on the BUBBA SFS Lite, visit https://www.bubba.com/tools/smart-fish-scales/smart-fish-scale-lite/1219214.html To purchase, visit https://www.tacklewarehouse.com/catpage-BUBBA.html
About BUBBA®
BUBBA® is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA's tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information, visit https://www.BUBBA.com.
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company that provides product solutions for outdoor enthusiasts, including hunting, fishing, camping, shooting, outdoor cooking, and personal security and personal defense products. The Company produces innovative, high quality products under brands including BOG®; BUBBA®;
Media Contact:
TRENT RODGERS
Marketing Manager
p: 573.347.6392
trodgers@aob.com
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SOURCE American Outdoor Brands, Inc.
FAQ
What is the price of the new BUBBA SFS Lite fishing scale (AOUT)?
What are the subscription costs for BUBBA Pro app features?
What is the weight capacity and accuracy of the BUBBA SFS Lite scale?
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What are the three fishing modes available with the BUBBA Pro subscription?
