Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest Experiences
Amazon Web Services (AWS) has partnered with Wyndham Hotels & Resorts (NYSE: WH) to enhance its technology infrastructure and improve guest services across its 21 brands. The collaboration aims to reduce operating costs by 45% and transition 90% of Wyndham’s infrastructure to the cloud. AWS’s machine learning will optimize pricing for over 9,000 hotels, enhancing occupancy rates. Wyndham has previously utilized AWS technologies for operational flexibility during COVID-19, launching applications to support franchisees and improve guest experiences, thus positioning itself for growth in the post-pandemic environment.
- Collaboration with AWS expected to enhance operational efficiency and guest services.
- Projected 45% reduction in data center operating costs.
- Utilization of machine learning for optimizing pricing across 9,000 hotels.
- None.
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced a global collaboration with Wyndham Hotels & Resorts, Inc. (NYSE: WH), the world’s largest hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands—including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham. Moving to AWS enables Wyndham to enhance business performance, reinvest approximately
Wyndham began working with AWS in 2018 when it was spun off from Wyndham Worldwide and needed to quickly stand up its own IT infrastructure. The hotel company migrated its core reservation system, property management system, and data processing platform to AWS to more easily launch new services for franchisees and guests while also improving operational efficiency. Expanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season.
For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year. This will benefit Wyndham franchisees by helping them identify and offer the best rates, discounts, and stay rules appropriate for the geographic market, brand, and specific hotel. In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment.
During COVID-19, Wyndham leveraged AWS technologies to provide flexibility for franchisees and guests, helping them navigate evolving safety protocols. For example, Wyndham was able to launch a housekeeping application in just a few weeks’ time to provide hotels with an updated checklist of protocols for cleaning staff. The app also gives franchisees the ability to run “last-rented” room reports to accommodate new guest requests to stay in rooms that have been vacant for more than 24 hours. Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
“We are excited to expand our strategic relationship with AWS, the world’s leading and most comprehensive cloud provider, to create one-of-a-kind experiences for our guests and increase our operational efficiency on a global scale,” said Scott Strickland, Executive Vice President and Chief Information Officer, Wyndham Hotels & Resorts. “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen. The agility we have gained in moving to the cloud, thanks to AWS’s vast portfolio of cloud technologies, helps us expand our digital guest services and introduce new solutions and functionality for our franchisees in a matter of days rather than months.”
“The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,” said Greg Pearson, Vice President, Worldwide Commercial Sales at Amazon Web Services, Inc. “Leveraging AWS’s proven operating experience, global infrastructure, and unparalleled portfolio of cloud capabilities, Wyndham has the ability to scale its operations to every corner of the globe and drive innovations across its digital channels. This collaboration is helping Wyndham to become an even more resilient organization that can meet customers’ ever-changing needs and build for what’s next.”
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,000 hotels across nearly 95 countries on six continents. Through its network of approximately 798,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 21 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company’s award-winning Wyndham Rewards loyalty program offers 89 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
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