Prime Video’s The Lord of the Rings: The Rings of Power First Official Teaser Trailer Debuts During Super Bowl LVI

Rhea-AI Summary

Amazon continues to build anticipation for its upcoming series The Lord of the Rings: The Rings of Power, releasing its first teaser during Super Bowl LVI on February 13. This series is set to premiere on September 2, showcasing the fabled Second Age of Middle-earth. The teaser generated an estimated 1 billion impressions within 24 hours, marking a significant milestone for Amazon’s marketing campaign. New episodes will be available weekly in over 240 countries, featuring elaborate storytelling and a diverse cast.

Positive

• Teaser for The Lord of the Rings: The Rings of Power generated 1 billion impressions in 24 hours.
• Series premieres on September 2 across 240+ countries, enhancing Prime Video's content offering.
• Week-to-week episode releases may boost subscriber engagement and retention.

Negative

• None.

J.R.R. Tolkien’s epic Second Age seen on-screen for the first time

The countdown to September 2 begins

Watch Official Trailer HERE

Key Art/Episodic Images/Stills Available HERE

LOS ANGELES--(BUSINESS WIRE)-- Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon transported them on a long-awaited journey back into Middle-earth.

(Graphic: Prime Video)

Prime Video released its first official teaser trailer for its most highly anticipated new series of 2022, The Lord of the Rings: The Rings of Power.

The 60-second commercial spot offered Super Bowl viewers their first-ever audio-visual glimpses of J.R.R. Tolkien’s fabled Second Age, unveiling a brand-new legend from Amazon Studios and showrunners J.D. Payne & Patrick McKay set to begin on September 2. Featuring a selection of characters from the ensemble cast—such as Elves, Dwarves, and Orcs—and Arda-spanning environments, the teaser trailer takes viewers on an action-packed journey filled with wonder and excitement in true cinematic splendor.

The debut of the teaser trailer during the Super Bowl LVI on February 13 marks the latest breakout moment for what will arguably be one of the biggest global marketing campaigns of 2022. Early this year, Prime Video forged the show’s title treatment in molten metal, fuelling fans’ insatiable appetite for this series and organically reaching an estimated 1 billion impressions worldwide within the first 24 hours. This campaign milestone was quickly followed with the unveiling of 23 intricately detailed posters featuring only the hands of the series’ stars, sparking huge online conversation regarding the identity and backstories of these characters.

The eagerly awaited The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video in more than 240 countries and territories around the world in multiple languages on Friday, September 2, with new episodes available weekly.

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth's history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings books, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

The series is led by showrunners and executive producers J.D. Payne & Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, and producers Ron Ames and Christopher Newman. Wayne Che Yip is co-executive producer and directs along with J.A. Bayona and Charlotte Brändström.

The multi-season drama will premiere exclusively on Prime Video in more than 240 countries and territories around the world in multiple languages on Friday, September 2, with new episodes available weekly.

The Lord of the Rings books have been translated into over 38 languages and have sold more than 150 million copies.

About Prime Video

Prime Video offers customers a vast collection of movies, series, and sports—all available to watch on hundreds of compatible devices.

• Included with Prime Video: Watch movies, series and sports, including Thursday Night Football. Enjoy series and films including the Emmy Award-nominated satirical superhero drama The Boys, limited series The Underground Railroad, and the films Sylvie’s Love and Uncle Frank; and the smash hits Coming 2 America, Tom Clancy’s Without Remorse, The Tomorrow War, Tom Clancy’s Jack Ryan, Upload, and My Spy, as well as Emmy- and Golden Globe-winners Fleabag and The Marvelous Mrs. Maisel, Golden Globe-winner Small Axe, Academy Award-winner Sound of Metal, Golden Globe-winner and Academy Award-nominee Borat Subsequent Moviefilm, and Academy Award-nominees One Night in Miami... and Time. Prime members also get access to licensed content.
  
• Prime Video Channels: Prime members can add channels like discovery+, Paramount+, BET+, EPIX, Noggin, NBA League Pass, MLB.TV, STARZ, and SHOWTIME—no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at amazon.com/channels.
  
• Rent or Buy: Enjoy new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.
  
• Instant access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or using the Prime Video app on your smartphone, tablet, set-top box, game console, or select smart TV.
  
• Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.

Prime Video is just one of many shopping and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at Amazon.com, unlimited photo storage, exclusive deals and discounts, and access to ad-free music and Kindle eBooks. To sign up or start a 30-day free trial of Prime, visit: amazon.com/prime.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220213005078/en/

MEDIA CONTACTS

Courtney Brown – courtney.brown@amazonstudios.com

Sunshine Sachs – amazonstudios@sunshinesachs.com (US)

Ellen Hughes – ellen.hughes@amazonstudios.com (EMEA)

Renzo Grajales – lorenzo.grajales@amazonstudios.com (LATAM)

Source: Prime Video

FAQ

What date does Amazon's The Lord of the Rings: The Rings of Power premiere?

The series premieres on September 2.

How many countries will The Lord of the Rings: The Rings of Power be available in?

The series will be available in over 240 countries and territories.

When was the teaser for The Lord of the Rings: The Rings of Power released?

The teaser was released during Super Bowl LVI on February 13.

What kind of impressions did the teaser for The Lord of the Rings: The Rings of Power generate?

The teaser generated an estimated 1 billion impressions within the first 24 hours.

How often will new episodes of The Lord of the Rings: The Rings of Power be released?

New episodes will be available weekly.