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Ayo Edebiri received the IMDb “Breakout Star” STARmeter Award at the 2023 SXSW Film Festival, recognizing her popularity among the 200 million monthly visitors to IMDb. This prestigious award has previously been bestowed on stars like Emma D’Arcy and Regé-Jean Page. Edebiri, known for her roles in The Bear and upcoming films Bottoms and Thunderbolts, thanked her fans during the acceptance video and acknowledged her inspirations in comedy. The IMDb STARmeter Awards are based on fan engagement and chart performance, offering a platform for emerging talents.

Zappos.com based in Las Vegas has released its first ever Shoeperstitions Report following a survey of 2,000 Americans. The report investigates popular beliefs surrounding fashion trends and superstitions, particularly the 'Shoe Theory', which suggests gifting shoes can be bad luck. Contrary to this, 73% of couples reported positive impacts on their relationships from such gifts. The report also highlights trends among Millennials and Gen Z, indicating that 49% of men and 52% of women enjoy mixing and matching shoes, with a promotion offering 25% off denim jeans when purchasing shoes.

Southwest Airlines has chosen Amazon Web Services (AWS) as its preferred cloud provider to enhance its digital transformation efforts. This partnership aims to optimize operations, improve customer experiences, and modernize IT infrastructure. With over 83% of revenue generated through digital channels, AWS will help the airline improve fare search capabilities and customer service solutions. Additionally, Southwest plans to utilize AWS technologies for analytics and machine learning to streamline operations and enhance customer experience. The collaboration signifies a commitment to innovative travel solutions.

IMDb will provide exclusive coverage of the SXSW 2023 Film & TV Festival from March 10-12 in Austin, Texas, featuring a celebrity portrait studio, video interviews, and STARmeter Awards presentations. As an official sponsor, IMDb will showcase competitive short films in seven categories, awarding $2,500 to winners in Narrative, Documentary, and Animated sections. Notable honorees include Bob Odenkirk and Ayo Edebiri, recognized for their impactful performances. IMDbPro will support the event, enhancing the visibility of filmmakers and actors. This initiative emphasizes IMDb's commitment to the entertainment community and its millions of global fans.

Amazon Business has launched a new 3-Way Match feature on its mobile app, enabling customers to efficiently close purchase orders anytime, anywhere. This feature allows users to scan barcodes upon package delivery, thereby simplifying invoice verification and reporting. The app now benefits nearly 1 million active users in the U.S., enhancing their business-buying strategy. The integration aims to automate procurement processes, helping businesses avoid erroneous invoices and fraudulent purchases while saving time on manual data entry.

Amazon Web Services (AWS) announced plans to establish a new AWS Region in Malaysia, enhancing local cloud capabilities. This initiative reflects AWS's commitment to meeting the growing demand for cloud services in Southeast Asia. The company plans to invest $6 billion (approximately MYR 25.5 billion) by 2037. The new region will consist of three Availability Zones and aims to facilitate better data residency and lower latency for customers. With existing operations in over 190 countries, AWS continues to expand its infrastructure to support local enterprises, startups, and the public sector.

Snowflake (NYSE: SNOW) and Amazon Web Services (NASDAQ: AMZN) announce a multi-year expansion of their partnership focusing on enhanced sales collaboration and industry-specific solutions. With over 6,000 joint customers, including Goldman Sachs, the two companies aim to drive customer-focused innovation across various sectors.

Approximately 84% of Snowflake's customers utilize AWS for their deployments. The partnership emphasizes developing tailored industry solutions, deepening product integrations, increasing sales efforts, and expanding marketing strategies to improve customer experiences and accelerate business growth.

The latest ReFrame Report reveals that 29 of the 100 most popular films in 2022 met the ReFrame Stamp criteria for gender-balanced production. Despite a 125% increase in hiring levels for women between 2017-2019, progress has stagnated since, with no increase in women directors or writers since 2021. Notably, only 14% of directors were women, and just 2% of directors were women of color in 2022. The report highlights that production budgets significantly influenced the success rate of receiving the Stamp, with 42% of films in the $15-25 million range qualifying. Major studios continue to show varying levels of commitment to equitable hiring, with Sony leading at 50% success rate.

Jonathan Majors, known for his roles in Ant-Man and the Wasp: Quantumania and Creed III, has received the IMDb “Fan Favorite” STARmeter Award based on data from over 200 million monthly IMDb visitors. This recognition aligns with IMDb's celebration of Black History Month, which features exclusive content showcasing Black talent. Majors' recent performance in Ant-Man and the Wasp: Quantumania has elevated him to the #13 spot on the STARmeter chart. IMDb's COO, Nikki Santoro, acknowledged Majors' impactful performances and the site’s commitment to honoring diverse talent. The STARmeter Awards spotlight notable actors, and previous winners include high-profile figures such as Jennifer Connelly and Denzel Washington.