Amazon Com Stock Price, News & Analysis

At unBoxed 2024, Amazon Ads unveiled innovations for the Amazon Demand-side Platform (DSP) to enhance full-funnel audience reach and campaign optimization. Key announcements include:

1. A new user experience with simplified workflows, reducing campaign setup time by 75%.

2. New insight cards and machine learning recommendations for quick performance audits.

3. Enhanced frequency cap controls and reporting, saving up to 26% of campaign budgets.

4. An ads data manager for secure first-party data integration across Amazon DSP and Amazon Marketing Cloud (AMC).

5. Improved interoperability with AMC and Amazon Publisher Cloud for custom audience creation.

6. Enhancements to Performance+, an AI-driven optimization tool, showing a 51% improvement in customer acquisition costs.

Amazon Games has launched New World: Aeternum, an online action RPG now available on PlayStation 5, Xbox Series X|S, and PC. The game offers cross-platform play and combines a compelling narrative with action-focused, skill-based combat in a massive, beautiful world.

Key features include:

• Challenging 10-person raid content
• PvP combat in various modes
• Daily end-game challenges
• Multiplayer expeditions
• Seven playable archetypes
• Deep crafting system and customizable player housing
• Seasonal events

The game is priced at $59.99 for the standard edition and $79.99 for the Deluxe Edition. It includes all major content from the PC version, including the base game and the Rise of the Angry Earth expansion.

Amazon's Prime Big Deal Days 2024 was the company's biggest October shopping event ever, with more Prime members participating than last year. The event marked a strong start to the holiday shopping season, with global savings exceeding $1 billion across millions of deals. Prime members purchased more items and generated higher sales compared to any previous October event.

Key highlights include:

• Record sales for independent sellers
• Introduction of AI-powered shopping features like Rufus and AI Shopping Guides
• Upcoming events such as the Holiday Beauty Haul and NFL Black Friday Football game
• A record number of new Prime sign-ups in the three weeks leading to the event

Amazon emphasized that this is just the beginning of holiday deals, with more savings opportunities planned throughout the season.

Amazon announced Prime Big Deal Days, offering deep discounts and millions of deals worldwide starting October 8. The event features savings on select products from top brands like New Balance, Dyson, Disney, LEGO, and Barbie. Prime members can enjoy deals on Amazon-exclusive products and apparel starting at $5.

The event includes new deals dropping as often as every five minutes during select periods. Amazon introduced Rufus, an AI-powered conversational shopping assistant, to help customers find the perfect gifts. Shoppers can also use Amazon Inspire for shoppable videos and photos, and Find on Amazon to locate items spotted online.

Prime Big Deal Days offers savings across various categories, including electronics, home, toys, beauty, and apparel. The event also supports small businesses, with more than 60% of sales in Amazon's store coming from independent sellers.

Amazon Business (NASDAQ: AMZN) has announced Business Prime Rewards and a significant discount on Business Prime Essentials membership. The new rewards program allows Business Prime members to earn up to $1,000 annually on qualifying purchases and up to 2% cash back on Amazon Private Brands purchases.

New customers and existing Business Prime Duo members can now upgrade to a Business Prime Essentials membership for only $9.99 in their first year, a nearly 95% discount. Prime members can open a Business Prime account for free and start earning rewards immediately.

The Business Prime Rewards program offers points that can be redeemed on future purchases, with 100 points equaling $1. Rewards expire after 12 months and cannot be used for digital items or gift cards. Amazon Business aims to support small and medium-sized businesses with this initiative, providing them with unmatched selection, deep discounts, and smart capabilities.

Amazon Games and NCSOFT have launched THRONE AND LIBERTY, a free-to-play massive multiplayer online role-playing game (MMORPG), on PC via Steam, PlayStation 5, and Xbox Series X|S. The game features cross-platform play and is available in North and South America, Europe, Australia, New Zealand, and Japan.

THRONE AND LIBERTY offers a unique traversal system, massive-scale PvP modes, PvE content, and a dynamic world with changing landscapes. Players can choose their weapon loadout and swap between any two weapons to change their playstyle. The game has been localized into multiple languages, including English, Spanish, French, German, Brazilian-Portuguese, and Japanese.

This launch marks a significant collaboration between Amazon Games and NCSOFT, with both companies expressing excitement about bringing the game to a global audience.

Amazon's Buy with Prime and Multi-Channel Fulfillment (MCF) services are showing significant growth and new capabilities. Buy with Prime orders are up 45% year-over-year, driving a 16% increase in revenue per shopper for merchants. The service now integrates with PayPal for checkout and offers new advertising solutions through Amazon DSP, Google Shopping Ads, and TikTok Ads.

Amazon MCF has expanded to serve over 200,000 U.S. merchants, with a 70% year-over-year increase in total orders fulfilled. Enhancements include faster standard delivery (3 days instead of 5) at no extra cost, and the introduction of MCF Fast Badges for merchant websites to display real-time delivery estimates.

Amazon has announced the return of Prime Big Deal Days on October 8-9, offering Prime members exclusive access to millions of early holiday deals. The event will feature up to 40% off winter fashion, deals on Halloween costumes starting at $5, and savings on electronics from top brands. New deals will drop as often as every 5 minutes during select periods.

The event includes access to Amazon's Holiday Shop with gift guides and the annual Toys We Love list. Prime members can use Rufus, Amazon's AI-powered shopping assistant, for personalized recommendations. Early deals are already available, including up to 55% off select Amazon devices and savings from small businesses. The event will be available in 19 countries, including Turkey for the first time.

Intel (INTC) and Amazon Web Services (AWS) have announced a multi-year, multi-billion-dollar collaboration to produce custom chip designs. Intel will manufacture an AI fabric chip on Intel 18A and a custom Xeon 6 chip on Intel 3 for AWS. This expansion of their longstanding partnership aims to accelerate U.S.-based chip manufacturing and create a vibrant AI ecosystem in Ohio.

The collaboration underscores both companies' commitment to domestic semiconductor production. Intel reaffirms its plans for leading-edge manufacturing in New Albany, while AWS plans to invest $7.8 billion to expand its data center operations in Central Ohio. This builds on AWS's existing $10.3 billion investment in Ohio since 2015.

The partnership is expected to drive innovation, support business growth, and contribute to a sustainable domestic AI supply chain. Both companies will explore potential for further designs on Intel's advanced process nodes, including those to be produced in Intel's Ohio facilities.