Lotus Chooses AWS as Its Preferred Cloud Provider to Advance Connected and Automated Vehicles

Rhea-AI Summary

Lotus Technology has selected AWS as its preferred cloud provider to advance its intelligent and luxury vehicle development. The partnership supports Lotus's Vision80 Strategy to become a global luxury technology brand by 2028. Using AWS's technologies including IoT, analytics, machine learning, and generative AI, Lotus will enhance its autonomous driving solutions, connected features, and vehicle personalization.

The company's ROBO Soul self-driving software and ROBO Galaxy platform run on AWS, enabling automated tasks like parking and highway driving. Lotus Connect, their connected-vehicle platform, provides remote vehicle control and monitoring with application latency under 2.2 seconds for its Digital Key feature. AWS also powers Lotus's 3D vehicle rendering system for customization and personalized car-buying experiences.

Positive

• Strategic partnership with AWS strengthens Lotus's technological capabilities
• Reduced deployment time for autonomous driving module from 6 months to 2 weeks
• Achieved low latency of 2.2 seconds for Digital Key application
• Enhanced vehicle customization capabilities through real-time 3D rendering

Negative

• None.

Insights

Technology Analyst

This strategic partnership between Lotus and AWS represents a significant technological advancement in the automotive sector. The implementation of AWS's cloud infrastructure for Lotus's intelligent driving platform (ROBO Soul) and connected vehicle services (Lotus Connect) showcases a major shift toward cloud-based automotive innovation.

Key technological achievements include reducing deployment time for autonomous driving modules from 6 months to 2 weeks and achieving application latency of less than 2.2 seconds for the Lotus Digital Key. The integration of AWS's analytics, IoT and machine learning capabilities will accelerate Lotus's transformation into a tech-forward luxury brand.

While this partnership will boost Lotus's technological capabilities, the direct revenue impact for AWS is likely modest given Lotus's current market size. However, it demonstrates AWS's growing dominance in the automotive cloud services market, strengthening its position against competitors.

Automotive Industry Analyst

This collaboration marks a significant milestone in Lotus's Vision80 Strategy, positioning the company for a major transformation from a traditional sports car manufacturer to a global luxury EV technology brand. The comprehensive integration of AWS services across autonomous driving, connected features and personalization capabilities puts Lotus in direct competition with tech-forward automakers like Tesla and NIO.

The implementation of ROBO Galaxy platform for fleet management indicates Lotus's ambition to expand beyond personal vehicles into the commercial autonomous vehicle market. The real-time 3D rendering capability for vehicle customization through Amazon CloudFront represents a modern approach to luxury car sales, potentially increasing conversion rates and average transaction values.

Leading intelligent and luxury mobility provider uses AWS to power its intelligent driving platform, innovate new connected vehicle services, and expand globally

LAS VEGAS--(BUSINESS WIRE)-- At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Lotus Technology (“Lotus”, NASDAQ:LOT), a leading global intelligent and luxury mobility provider, has chosen AWS as its preferred cloud provider to help support its development of intelligent, luxury car experiences. The automaker will use AWS to implement its Vision80 Strategy, a plan to transform the company into a global luxury technology brand by 2028.

(Photo: Business Wire)

With more than 70 years of racing heritage and automotive leadership, Lotus offers market-leading standards in performance, design and engineering. Lotus is dedicated to delivering luxury electric vehicles, with a focus on developing next-generation electric and digital technologies. Lotus will apply AWS technologies, including Internet of Things (IoT), analytics, machine learning, and generative artificial intelligence (AI), to develop and deliver connected features, such as autonomous driving solutions, immersive infotainment, and hyper-fast vehicle charging.

Advancing autonomous and connected capabilities for vehicles

Lotus runs its ROBO Soul self-driving software stack on AWS, enabling cars and trucks, including Lotus next-generation electric vehicles, to automatically perform tasks such as parking and highway driving. Using AWS, Lotus also developed ROBO Galaxy, a platform of intelligent driving tools, to help fleet managers increase the efficiency and accessibility of autonomous vehicles in international markets. Lotus leverages Amazon Redshift and Amazon Managed Streaming for Apache Kafka (Amazon MSK) to create their intelligent driving tools and uses Amazon Glue for data integration. AWS enables Lotus to analyze crucial information—such as real-time maps, traffic conditions, and driver behavior—to help enhance their intelligent driving system’s capabilities and help support a safer driving experience. For example, Lotus’ driving system uses technologies, including AWS, to automatically brake if an object is too close to the front of the vehicle.

Lotus Connect, Lotus’s connected-vehicle platform, runs on AWS and provides Lotus customers with remote vehicle control, real-time status monitoring, geofencing, and stolen-vehicle tracking to enable smarter, safer, and more convenient driving experiences. For example, the system provides ongoing monitoring that proactively sends driver notifications, automatically detects maintenance issues, and summons roadside assistance for on-demand help. Lotus Connect uses Amazon Elastic Kubernetes Service (Amazon EKS) to quickly deploy, manage, and scale containerized application. The connected vehicle platform’s autonomous driving module processes sensory input to understand the driving environment and help drivers make decisions, reducing deployment time from six months to two weeks. Additionally, using Amazon Aurora, a high-performance relational database service with more than 99.99% availability, Lotus achieves application latency of less than 2.2 seconds for its Lotus Digital Key, a next-generation car key that can be accessed from drivers’ Apple Wallets. Drivers can share their digital key with family and friends, as well as lock, unlock, and start their vehicle from their iPhone or Apple Watch without an internet connection or physical key.

Personalizing driver experiences and vehicles

Lotus uses AWS analytics to gain business insights, analyze car buying, and make tailored purchasing recommendations. Using Amazon CloudFront, AWS’s content delivery network, Lotus offers real-time 3D vehicle rendering for personalized customization and an immersive car-buying experience. This enables Lotus to suggest and preview new model configurations in 3D, giving customers an idea of how their cars would look with distinctive accessories, colors, and trim packages, including a curated selection of limited-edition designs sourced from collaborations with partners, artists, and luxury brands.

“AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars, and personalized experiences,” said Bo Li, vice president of Lotus Technology. “We are excited to work with AWS to apply new technologies like generative AI, which will help us improve Lotus’ automated driving capabilities, develop more responsive customer service, and improve driver satisfaction. We look forward to deepening our partnership to create an enhanced and more responsive in-vehicle experience.”

“The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development,” said Ozgur Tohumcu, general manager, Automotive & Manufacturing, AWS. “Working collaboratively, AWS will help Lotus as they continuously innovate on more personalized, connected, and intelligent in-vehicle experiences. We look forward to continuing our collaboration, applying generative AI to help drive efficiencies and bring new connected car capabilities, enhanced vehicle features leveraging self-driving capabilities, and elevated driving experiences.”

About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 108 Availability Zones within 34 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241202319353/en/

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FAQ

What is Lotus's partnership with AWS (AMZN) announced in 2023?

Lotus has chosen AWS as its preferred cloud provider to power its intelligent driving platform, connected vehicle services, and global expansion efforts, supporting its Vision80 Strategy to become a global luxury technology brand by 2028.

How does Lotus use AWS (AMZN) for autonomous driving?

Lotus runs its ROBO Soul self-driving software stack and ROBO Galaxy platform on AWS, enabling automated tasks like parking and highway driving, while analyzing real-time maps, traffic conditions, and driver behavior.

What improvements has Lotus achieved using AWS (AMZN) technology?

Using AWS, Lotus reduced autonomous driving module deployment time from 6 months to 2 weeks and achieved application latency of less than 2.2 seconds for its Digital Key feature.