Introducing the Next-Generation Blink Mini 2 — A New Compact Plug-In Camera That Works Both Indoors and Outdoors
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Insights
The introduction of Blink Mini 2 by Amazon's subsidiary Blink represents a strategic move in the competitive smart home security market. The product's enhanced features such as computer vision-enabled smart notifications, person detection and improved image quality, cater to the growing consumer demand for advanced home security solutions. The competitive pricing of the Blink Mini 2, starting at $39.99, positions it as an accessible option for a broader customer base, potentially increasing market penetration and driving volume sales.
Furthermore, the product's dual indoor and outdoor capabilities, when bundled with the Blink Weather Resistant Power Adapter, provide versatility that could appeal to customers seeking a comprehensive security system. This versatility, combined with the subscription-based model for advanced features, could lead to a recurring revenue stream for Blink and subsequently Amazon, enhancing long-term financial stability.
The incorporation of a custom-built chip within the Blink Mini 2 underscores a trend towards vertical integration in the tech industry. By designing proprietary hardware, Blink is likely to achieve better optimization for its computer vision technology, which is crucial for features like person detection. This could result in improved performance and energy efficiency, which are important differentiators in the smart home device market.
The focus on computer vision and smart notifications reflects the increasing importance of artificial intelligence in consumer products. As AI becomes more sophisticated, it is expected that devices like Blink Mini 2 will offer even more advanced functionalities, potentially opening up new use cases and markets. The reliance on a subscription model for full feature access is also indicative of a shift towards service-oriented revenue models in the tech sector.
The growth trajectory of Blink, as indicated by the 5x increase over the past four years, suggests a robust market acceptance and a potential positive impact on Amazon's stock performance. The launch of Blink Mini 2 could further this trend, provided the new features resonate with consumers and lead to strong sales. Investors should monitor customer adoption rates and the impact of the subscription model on recurring revenue.
Cost management will also be a critical factor to watch. The development of a custom chip could imply higher upfront R&D costs, but potential savings in the long run through reduced reliance on third-party hardware. The balance between these costs and the revenue generated from both hardware sales and subscription plans will be key in assessing the financial implications of the Blink Mini 2's launch.
Blink’s newest camera features computer vision-enabled smart notifications including Person Detection, a built-in LED spotlight with night view in color, wider field of view, and enhanced image quality—all packaged in a new compact design
Blink Mini 2 starts at just
Blink Mini 2 now boasts indoor and outdoor capabilities with the addition of the Blink Weather Resistant Power Adapter (sold separately). (Photo: Business Wire)
“It is clear customers love Blink—in fact, the Blink business has grown 5x over the last four years,” said Liz Hamren, chief executive officer at Blink. “We are building on this momentum with the addition of Mini 2 to Blink’s affordable and easy-to-use suite of devices. Mini 2 was rebuilt from the inside out, keeping everything customers expect from Blink while adding even more utility through features like person detection, all at an incredible price point.”
Affordable Home Security with Premium Features Powered by Blink’s Custom-Built Chip
At the core of Blink Mini 2 is the company’s custom chip, designed to provide customers premium devices at an affordable price point. Blink’s chip supports many of Mini 2’s core features, including the addition of CV-enabled person detection (Blink Subscription Plan required). With smart notifications and person detection, customers can receive alerts only when a person is detected versus an animal or object.
Blink Mini’s Compact Design Gets a Sleek Refresh
Customers love the compact design and ease of use that Blink Mini offers. Blink Mini 2 maintains the same size, while packing an even bigger punch with an LED spotlight enabling night view in color, a wider field of view, and improved image quality. New in this generation, Blink Mini 2 is ready to withstand outdoor conditions when paired with the Blink Weather Resistant Power Adapter. Mini 2’s sleek design makes it easy to plug the camera in just about anywhere you need it — from the table just outside your dog’s crate to under the eave of your garage.
Built with Privacy in Mind
As with all Blink cameras, customers have complete control of their privacy settings with Blink Mini 2. Through the Blink app, customers can customize privacy and activity zones, recording only what they want while excluding areas like a busy street or public walkway that may surround their property.
Customers can see and speak to loved ones and pets with two-way talk from the Blink app on their smartphone. All image processing takes place locally, on-device.
Works with Alexa
Alexa customers can use the Alexa Blink Smarthome Skills to connect their Mini 2 to an Echo device and receive alerts, check live view on-demand, arm and disarm their camera, and more.
Unlock Even More with a Blink Subscription
With a Blink Subscription Plan, customers can unlock features such as person detection, cloud video recording, up to 60 days of unlimited video history, and rapid access to watch videos as soon as they’re recorded. Customers can also stream up to 90 minutes of continuous live view per session. Blink Subscription Plans start at just
Pricing and Availability
Blink Mini 2 is available today in the
About Blink
Blink delivers innovative and easy-to-use smart home security devices helping customers stay connected to what matters most. Powered by its custom-built chip technology, Blink provides a variety of feature-rich camera solutions designed for every home, including its popular wire-free cameras delivering up to two years of battery life. Install Blink cameras inside or outside for full home coverage where and when you need it, and check in on loved ones and pets anywhere, anytime, using the free Blink Home Monitor app. Learn more about Blink smart security at amazon.com/blink.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240313848401/en/
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FAQ
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