Buy with Prime Expands with Launch of New Merchant SteveMadden.com

Rhea-AI Summary

Amazon has announced the expansion of Buy with Prime to SteveMadden.com, allowing Prime members to shop directly from Steve Madden's online store using their Prime benefits. The service offers fast, free delivery, easy returns, 24/7 shopper support, and convenient checkout. Merchants using Buy with Prime have seen an average 16% increase in revenue per shopper, with 50% of Prime members more likely to make repeat purchases from DTC sites offering Prime benefits. The service has helped reduce out-of-stock rates by 13% and improved inventory turnover by 24% for merchants using it alongside Amazon's fulfillment services.

Positive

• Average 16% increase in revenue per shopper for merchants using Buy with Prime
• 50% of Prime members more likely to make repeat purchases from participating sites
• 13% reduction in out-of-stock rates for merchants
• 24% improvement in inventory turnover for participating merchants
• 95% of shoppers likely to use Buy with Prime again

Negative

• None.

Insights

Market Research Analyst

The expansion of Buy with Prime to SteveMadden.com represents a significant strategic move for Amazon's e-commerce ecosystem. Early data shows merchants using Buy with Prime experiencing an 16% increase in revenue per shopper and a 13% reduction in out-of-stock rates. The partnership with Steve Madden, a prominent footwear brand, demonstrates Buy with Prime's growing appeal in the fashion retail sector.

The integration addresses key e-commerce pain points: customer acquisition costs, conversion rates and inventory management. With 50% of Prime members more likely to make repeat purchases and 95% indicating likely future use, this expansion strengthens Amazon's position in direct-to-consumer commerce while providing valuable data on consumer shopping patterns outside its marketplace.

E-commerce Technology Expert

The technical implementation of Buy with Prime on SteveMadden.com showcases Amazon's strategic approach to reducing friction in online shopping. The seamless integration of Prime benefits - including address and payment autofill, order tracking and post-purchase management - creates a unified commerce experience that bridges independent e-commerce with Amazon's infrastructure.

By extending their fulfillment network and customer service capabilities to external merchants, Amazon is effectively building a distributed commerce network that maintains control over the customer relationship while allowing brands to preserve their direct connection with consumers. This model could reshape the competitive dynamics between marketplaces and independent e-commerce.

Merchants continue to benefit from the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand

Through fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience, Buy with Prime helps businesses grow their business by attracting new customers and providing additional value to existing customers

Prime members can now enjoy the familiar shopping benefits they know and love while using Buy with Prime on SteveMadden.com

SEATTLE--(BUSINESS WIRE)-- Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available on SteveMadden.com. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store. With Buy with Prime, Prime members can shop directly from Steve Madden’s online store using the shopping benefits they already know and love—including fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience. Now in addition to the savings, convenience, and entertainment all in a single membership, Prime members can conveniently shop on SteveMadden.com using their Prime shopping benefits with Buy with Prime.

(Photo: Business Wire)

“We've always believed in moving fast, and there's no better partner than Amazon for that. Plus, stepping over their boxes every day on my way to the kitchen made it clear that it was time to team up and make it official,” said Steve Madden, Founder, Creative & Design Chief.

Shopping Signature Steve Madden styles using Buy with Prime

Prime members looking to purchase an item using Buy with Prime on SteveMadden.com will click on the “Buy with Prime” button on a product’s page. Customers using Buy with Prime for the first time will log in and verify their Amazon account information. If a Prime member has already used Buy with Prime, the customer will move to the brand’s checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account. Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.

There are currently a variety of Steve Madden styles available through Buy with Prime with even more selection to be added over the next few weeks. Current styles include:

• Madrid Leopard sneakers
• Madrid Silver sneakers
• Madrid Gold sneakers
• Maxima Black Rhinestone sneakers
• Astor Black leather boots
• Astor Brown leather boots
• Klayton Black boots
• Hutchh20 Black boots
• Jones Black leather boots
• Boomba black leather boots

"Imagine if every shoe aficionado was able to use Prime fast, free delivery while ordering the season's latest treads from their favorite brand," said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. "That's what we're introducing with Buy with Prime launching on SteveMadden.com. Prime members can now use the shopping benefits they know and love to get the latest Steve Madden styles quick and easy.”

Shop from Even More Brands using Buy with Prime Buy

Buy with Prime launched in 2022 with a dozen brands and the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, JLab, Carbone Fine Food, Truff, Betty Buzz, and more.

Buy with Prime powers sellers’ businesses on their own website

By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants using Buy with Prime have experienced an increase in shopper conversion, leading to an average 16% increase in revenue per shopper. Buy with Prime has also helped reduce customer acquisition costs as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits and 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again. Merchants using Buy with Prime alongside Amazon Multi-Channel Fulfillment and Fulfillment by Amazon (FBA) have also experienced reduced out-of-stock rates by an average of 13% and improved inventory turnover by an average of 24%.

Explore the Benefits of Prime

Prime is savings, convenience, and entertainment all in a single membership. Prime membership in the U.S. keeps getting better with unlimited free delivery at Amazon’s fastest speeds ever on a vast selection of products, year-round low prices across more than 35 product categories, access to exclusive deals, and an array of additional benefits. Anyone can join Prime for $14.99 per month or $139 per year or start a free 30-day trial if eligible at amazon.com/prime. Young adults ages 18-24 and college students can try Prime with a six-month trial at amazon.com/joinstudent, then pay a discounted rate of $7.49 per month or $69 per year. Qualifying government assistance recipients can try Prime Access for 30 days and then pay $6.99 per month at amazon.com/getprimeaccess.

Prime members interested in shopping with Buy with Prime on SteveMadden.com can visit here.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241126750512/en/

Amazon.com, Inc.

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Source: Amazon.com, Inc.

FAQ

What benefits does Buy with Prime offer on SteveMadden.com?

Buy with Prime on SteveMadden.com offers Prime members fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience using their Amazon account information.

How has Buy with Prime affected merchant performance for Amazon (AMZN)?

Merchants using Buy with Prime have seen an average 16% increase in revenue per shopper, 13% reduction in out-of-stock rates, and 24% improvement in inventory turnover.

What Steve Madden products are available through Buy with Prime?

Initially available products include Madrid Leopard, Silver, and Gold sneakers, Maxima Black Rhinestone sneakers, Astor boots in Black and Brown, and several other boot styles including Klayton, Hutchh20, Jones, and Boomba.