Buy with Prime and Amazon Multi-Channel Fulfillment Expand with New Capabilities and More Brands
Amazon's Buy with Prime and Multi-Channel Fulfillment (MCF) services are showing significant growth and new capabilities. Buy with Prime orders are up 45% year-over-year, driving a 16% increase in revenue per shopper for merchants. The service now integrates with PayPal for checkout and offers new advertising solutions through Amazon DSP, Google Shopping Ads, and TikTok Ads.
Amazon MCF has expanded to serve over 200,000 U.S. merchants, with a 70% year-over-year increase in total orders fulfilled. Enhancements include faster standard delivery (3 days instead of 5) at no extra cost, and the introduction of MCF Fast Badges for merchant websites to display real-time delivery estimates.
I servizi di Amazon 'Compra con Prime' e 'Multi-Channel Fulfillment' (MCF) stanno mostrando una crescita significativa e nuove funzionalità. Gli ordini di 'Compra con Prime sono aumentati del 45% rispetto all'anno precedente, portando a un incremento del 16% del fatturato per acquirente per i commercianti. Il servizio ora si integra con PayPal per i pagamenti e offre nuove soluzioni pubblicitarie tramite Amazon DSP, Google Shopping Ads e TikTok Ads.
Amazon MCF si è espanso per servire oltre 200.000 commercianti negli Stati Uniti, con un aumento del 70% dell'anno scorso nel totale degli ordini evasi. Le migliorie includono una consegna standard più veloce (3 giorni anziché 5) senza costi aggiuntivi e l'introduzione di MCF Fast Badges per i siti web dei commercianti per visualizzare stime di consegna in tempo reale.
Los servicios de 'Compra con Prime' y 'Multi-Channel Fulfillment' (MCF) de Amazon están mostrando un crecimiento significativo y nuevas capacidades. Los pedidos de 'Compra con Prime han aumentado un 45% en comparación con el año anterior, lo que impulsa un aumento del 16% en los ingresos por comprador para los comerciantes. El servicio ahora se integra con PayPal para el pago y ofrece nuevas soluciones publicitarias a través de Amazon DSP, Google Shopping Ads y anuncios de TikTok.
Amazon MCF se ha expandido para servir a más de 200,000 comerciantes en EE.UU., con un aumento del 70% en comparación con el año anterior en el total de pedidos cumplidos. Las mejoras incluyen una entrega estándar más rápida (3 días en lugar de 5) sin costo adicional, y la introducción de MCF Fast Badges para que los sitios web de los comerciantes muestren estimaciones de entrega en tiempo real.
아마존의 '프라임 구매' 및 '다채널 이행'(MCF) 서비스는 상당한 성장과 새로운 기능을 보여주고 있습니다. '프라임 구매' 주문은 전년 대비 45% 증가했습니다, 이는 상인에게 쇼핑객당 16%의 수익 증가를 가져왔습니다. 이 서비스는 이제 결제용 PayPal과 통합되었으며 Amazon DSP, Google Shopping Ads 및 TikTok Ads를 통한 새로운 광고 솔루션을 제공합니다.
아마존 MCF는 미국의 200,000명 이상의 상인을 지원하도록 확장되었습니다, 전체 이행된 주문이 전년 대비 70% 증가했습니다. 개선 사항에는 추가 비용 없이 표준 배송 시간을 단축하여 (5일 대신 3일) 제공하고, 상인 웹사이트가 실시간 배송 예측을 표시할 수 있도록 MCF 패스트 배지를 도입하는 것이 포함됩니다.
Les services 'Achetez avec Prime' et 'Multi-Channel Fulfillment' (MCF) d'Amazon affichent une croissance significative et de nouvelles capacités. Les commandes 'Achetez avec Prime ont augmenté de 45% par rapport à l'année précédente, entraînant une augmentation de 16% des revenus par acheteur pour les commerçants. Le service s'intègre désormais avec PayPal pour le paiement et propose de nouvelles solutions publicitaires via Amazon DSP, Google Shopping Ads et TikTok Ads.
Amazon MCF s'est élargi pour servir plus de 200 000 commerçants aux États-Unis, avec une augmentation de 70% par rapport à l'année dernière dans le nombre total de commandes traitées. Parmi les améliorations, on trouve une livraison standard plus rapide (3 jours au lieu de 5) sans coût supplémentaire, ainsi que l'introduction de MCF Fast Badges pour que les sites web des commerçants affichent des estimations de livraison en temps réel.
Die 'Kaufe mit Prime' und 'Multi-Channel Fulfillment' (MCF) Dienstleistungen von Amazon zeigen ein signifikantes Wachstum und neue Funktionen. Die Bestellungen über 'Kaufe mit Prime sind im Vergleich zum Vorjahr um 45% gestiegen, was zu einem Anstieg des Umsatzes pro Käufer für Händler von 16% führt. Der Service integriert sich jetzt mit PayPal für die Bezahlung und bietet neue Werbelösungen über Amazon DSP, Google Shopping Ads und TikTok Ads an.
Amazon MCF hat sich ausgeweitet, um mehr als 200.000 Händler in den USA zu bedienen, mit einem Anstieg der erfüllten Gesamtbestellungen um 70% im Jahr über Jahr. Zu den Verbesserungen gehören schnellere Standardlieferungen (3 Tage anstelle von 5) ohne zusätzliche Kosten und die Einführung von MCF Fast Badges, damit Händler-Websites Echtzeit-Lieferprognosen anzeigen können.
- Buy with Prime orders increased by 45% year-over-year
- Merchants using Buy with Prime saw an average 16% increase in revenue per shopper
- Amazon MCF now serves over 200,000 U.S. merchants, with a 70% year-over-year increase in total orders fulfilled
- Integration with PayPal for Buy with Prime checkout
- New advertising solutions with Amazon DSP, Google Shopping Ads, and TikTok Ads
- Amazon MCF Standard Delivery option reduced from 5 to 3 business days at no extra cost
- None.
Insights
Amazon's Buy with Prime and Multi-Channel Fulfillment services are showing significant growth, indicating a strong shift towards integrated e-commerce solutions. The 45% year-over-year increase in Buy with Prime orders and 16% average revenue boost per shopper are impressive metrics, showcasing the program's effectiveness. The expansion to include PayPal as a payment option is a strategic move to capture a broader customer base.
The 70% year-over-year increase in total orders fulfilled by Amazon MCF, now serving over 200,000 U.S. merchants, demonstrates the scalability and demand for Amazon's fulfillment infrastructure. The reduction in standard delivery time from 5 to 3 days at no extra cost is a game-changer, potentially pressuring competitors to match this speed or lose market share.
These enhancements position Amazon as a dominant force in e-commerce infrastructure, potentially disrupting traditional retail and logistics models while boosting its own ecosystem.
The integration of Buy with Prime with major advertising platforms like Amazon DSP, Google Shopping Ads and TikTok Ads is a significant development for merchants. This multi-channel approach allows for more targeted and effective customer acquisition strategies. The ability to display Prime delivery estimates in ads could be a powerful conversion tool, leveraging the trust associated with Amazon's Prime brand.
The reported 80% success rate in meeting or exceeding ROAS goals with Amazon DSP for Buy with Prime is particularly noteworthy. This high success rate could drive rapid adoption among merchants, potentially shifting ad spend away from traditional platforms. The integration with TikTok Ads also taps into the growing social commerce trend, which could be especially effective in reaching younger demographics.
These advertising solutions, combined with the expanded payment options and improved fulfillment capabilities, create a compelling ecosystem for merchants to drive traffic and increase conversions across multiple channels.
Amazon's expansion of its fulfillment services beyond its own marketplace is a strategic move that leverages its vast logistics network. The ability for merchants to use a single, shared inventory pool across multiple sales channels is particularly innovative, leading to an average 13% reduction in out-of-stock rates and a 24% improvement in inventory turnover. These efficiencies can significantly impact a merchant's bottom line and customer satisfaction.
The speed increase in Amazon MCF's standard delivery option from 5 to 3 business days at no additional cost is a bold move. This enhancement, along with 7-day delivery, puts pressure on competitors and could reshape customer expectations for e-commerce fulfillment. The introduction of MCF fast badges and delivery estimates in ads further integrates Amazon's logistics capabilities with merchants' marketing efforts, potentially driving higher conversion rates and customer loyalty.
This level of integration and efficiency in multi-channel fulfillment could accelerate the trend of brands moving away from managing their own logistics, instead relying on Amazon's infrastructure.
So far this year, Buy with Prime orders through merchants’ websites are up more than
Buy with Prime shoppers can now use PayPal to check out on participating merchants’ websites
New advertising solutions with Amazon Demand-Side Platform, Google Shopping Ads, and TikTok Ads help merchants drive traffic to their Buy with Prime enabled items
Amazon Multi-Channel Fulfillment is also growing quickly, now serving over 200,000
Buy with Prime and PayPal (Photo: Business Wire)
Transforming how Brands Grow Across their Sales Channels
To help merchants build and scale their businesses across their own websites, other marketplace service providers, and social media channels, Amazon offers a suite of externalized ecommerce services that leverage the power of Amazon’s fulfillment network and the Prime shopping experience. Amazon MCF is the foundational supply chain service operating in more than 10 countries. This service gives merchants the option to have Amazon pick, pack, and ship their orders for channels beyond Amazon.com. Buy with Prime, currently available in the
“Buy with Prime and Amazon Multi-Channel Fulfillment continue to help sellers attract new shoppers with the convenient, fast, and predictable experience they expect from Amazon,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “Both services have seen significant growth over the last year, and we’re delighted to add to the momentum and partner with PayPal, Google, TikTok Ads, and Shopify to give brands even more options to grow their businesses.”
Merchant Growth with Buy with Prime
Buy with Prime launched in 2022 with a dozen brands and the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. By leveraging the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support; and a convenient checkout experience.
Buy with Prime momentum includes:
-
Saw an increase so far this year of more than
45% in Buy with Prime orders year-over-year through merchant websites, with merchants generating an average16% increase in revenue per shopper from offering Buy with Prime. -
Helped merchants bring new traffic to their site so far this year, with over
50% more Prime members shopping Buy with Prime year-over-year. -
Leveraged one of Amazon’s biggest shopping moments of the year to garner a
300% increase in the number of orders for Buy with Prime merchants during the Prime Day 2024 event. -
Increased the number of merchants offering Buy with Prime so far this year by over
25% year-over-year with hundreds of new brands to shop including IZOD, Elizabeth Arden, Dollar Shave Club, Shokz, Brumate, Buxom Cosmetics, Thunder Works, Toroe, Backbone, babysense, Tini Lux, Feliway, Iron Flask, Nectarlife, Waterdrop Filter, and more.
“No matter the history or longevity of your store, if someone sees Buy with Prime and the option to check out using their Amazon account, it gives them an elevated sense of trust,” said David Parrish, founder and chief executive officer for SnS Grills, a Buy with Prime merchant. “Our experience with Buy with Prime is simple: it works, and it works well. We think it’s a powerful solution for merchants, and those who adopt it will see the rewards—quickly.”
Driving Traffic Through New Advertising Solutions
To help merchants lower their cost to acquire new customers and drive traffic to their Buy with Prime enabled items, Buy with Prime is introducing two unique advertising solutions:
-
Introducing Amazon DSP for Buy with Prime – Buy with Prime merchants can now launch Amazon Demand-Side Platform (DSP) campaigns that leverage Amazon product-level shopping signals to drive traffic to their ecommerce websites. By combining insights from their Amazon.com listings—like product views and purchases—with shopping signals from their own website, merchants can remarket to these shoppers with ads across thousands of third-party apps and websites. More than
80% of merchants who’ve used Amazon DSP for Buy with Prime have reported meeting or exceeding their return on ad spend (ROAS) goals. - Integrating Delivery Estimates in TikTok Ads – Buy with Prime merchants will be able to display the Prime brand and real-time delivery estimates in their TikTok Ads next month. After clicking the Shop with Prime button within the merchant’s ad, shoppers will be directed to the merchant’s website to place their order. Featuring the familiar Prime delivery estimate will help merchants stand out, drive traffic from social channels, and increase conversion.
“Within two weeks of using Amazon DSP for Buy with Prime to remarket to engaged shoppers across the web, it’s already our second-highest performing ad channel giving us an incredibly strong return on advertising spend,” said Tommy Kowalski, vice president of digital commerce for HEYDUDE, a Buy with Prime merchant.
Delighting Buy with Prime Shoppers with New Ways to Pay and Check out
Continuing the Buy with Prime journey to extend Prime shopping benefits beyond Amazon.com, the company is rolling out enhancements to the Buy with Prime shopping experience, including:
- Expanded Payment Options with PayPal – For participating brands integrating using the Buy with Prime API, PayPal is now available at checkout after shoppers log in to their Amazon account. And starting next year, Prime members will be able to perform a one-time link of their Amazon account to their PayPal account so that Prime free, fast shipping benefits are available automatically whenever they use PayPal while shopping with Buy with Prime on participating merchants’ websites.
- Purchase items with Prime and without Prime in one Checkout via Shopify Stores – Using the existing Shopify cart and checkout, shoppers can now purchase items with Prime and without Prime, together in one order. This capability extends the functionality of the Buy with Prime app for Shopify that launched in the Shopify App Store last year to help merchants increase their units per order and average order value.
Driving Sales Growth with Amazon Multi-Channel Fulfillment
With Amazon Multi-Channel Fulfillment, merchants can leverage Amazon’s fulfillment network to pick, pack, ship, and deliver their orders from channels beyond Amazon.com, including their own website, other ecommerce marketplaces, and social media channels. This solution works with over 100 prebuilt integrations or merchants can build a custom integration tailored to their needs.
Amazon MCF has grown to serve over 200,000
-
Speeding Up the Amazon MCF Standard Delivery Option by
40% – As Amazon continues to invest in speed throughout its fulfillment network, Amazon MCF is now reducing its Standard Delivery option from 5 business days to 3 business days at no extra cost to merchants. Customers can now enjoy this faster delivery speed along with deliveries made 7 days a week. -
MCF Fast Badges for Merchant Websites – Like with Buy with Prime, merchants can now show a dynamic, real-time delivery estimate on their website. MCF fast badges give shoppers visibility into when they'll receive the product early in their shopping journey, and helps merchants increase shopper conversion. For example, sports apparel company NXTRND saw an
8.9% increase in revenue using an Amazon MCF delivery estimate. - Delivery Estimates in Google Shopping and TikTok Ads – This month, merchants will also be able to show an estimated delivery date in their Google Shopping ads and search results, and in their TikTok ads. Displaying a fast, reliable delivery speed on ads can help merchants drive more shoppers to their site while boosting their ROAS.
“With Amazon Multi-Channel Fulfillment, our ability to scale was essentially unlimited. We didn’t have to buy warehouses, trucks, planes, or other logistics resources like packaging or labels—we could rely on Amazon to provide that,” said Craig Barnell, co-founder and chief operating officer, Fishers Finery, an Amazon MCF merchant. “Amazon has helped us to exceed customers’ expectations. In fact, we regularly get emails from customers saying, ‘I can’t believe how fast and on-time our package got to us!’”
Merchants interested in learning more can visit the Buy with Prime website or Amazon MCF website.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918507437/en/
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