AWS Collaborates with Honda to Realize Honda’s Next Generation of Software-Defined Vehicles and Improve EV Charging Experiences with Generative AI
Honda Motor Company is partnering with AWS to transform its vehicles from hardware-based to software-defined vehicles (SDVs). Honda will utilize its Digital Proving Ground (DPG) platform, built on AWS, to accelerate the development of new electric vehicle capabilities and mobility solutions.
The collaboration leverages AWS's compute, generative AI, and IoT capabilities, enabling Honda to enhance driving experiences through over-the-air updates, personalization, and improved safety features. The DPG platform allows for cloud-based vehicle testing, reducing dependency on physical hardware and cutting development costs.
Honda is developing an AWS-powered solution for EV drivers to locate optimal charging stations based on factors like location, battery level, and charging speed. This feature will debut in Honda's 0 Series EVs. Additionally, Honda launched a joint Expert Builder Initiative with AWS in 2024 to train engineers in cloud technologies and vehicle software development.
Honda Motor Company sta collaborando con AWS per trasformare i suoi veicoli da hardware a veicoli definiti da software (SDV). Honda utilizzerà la sua piattaforma Digital Proving Ground (DPG), costruita su AWS, per accelerare lo sviluppo di nuove capacità per veicoli elettrici e soluzioni di mobilità.
Questa collaborazione sfrutta le capacità di calcolo, intelligenza artificiale generativa e IoT di AWS, consentendo a Honda di migliorare le esperienze di guida attraverso aggiornamenti over-the-air, personalizzazione e caratteristiche di sicurezza avanzate. La piattaforma DPG consente test dei veicoli basati su cloud, riducendo la dipendenza dall'hardware fisico e abbattendo i costi di sviluppo.
Honda sta sviluppando una soluzione alimentata da AWS per i conducenti di veicoli elettrici per localizzare le stazioni di ricarica ottimali in base a fattori come la posizione, il livello della batteria e la velocità di ricarica. Questa funzionalità debutterà nei veicoli elettrici della Serie 0 di Honda. Inoltre, Honda ha lanciato un'iniziativa congiunta chiamata Expert Builder Initiative con AWS nel 2024 per formare ingegneri nelle tecnologie cloud e nello sviluppo software per veicoli.
Honda Motor Company se asocia con AWS para transformar sus vehículos de basados en hardware a vehículos definidos por software (SDV). Honda utilizará su plataforma Digital Proving Ground (DPG), construida sobre AWS, para acelerar el desarrollo de nuevas capacidades de vehículos eléctricos y soluciones de movilidad.
La colaboración aprovecha las capacidades de computación, inteligencia artificial generativa e IoT de AWS, lo que permite a Honda mejorar las experiencias de conducción a través de actualizaciones por aire, personalización y características de seguridad mejoradas. La plataforma DPG permite pruebas de vehículos basadas en la nube, reduciendo la dependencia del hardware físico y disminuyendo los costos de desarrollo.
Honda está desarrollando una solución impulsada por AWS para que los conductores de vehículos eléctricos encuentren estaciones de carga óptimas según factores como ubicación, nivel de batería y velocidad de carga. Esta función debutará en los vehículos eléctricos de la Serie 0 de Honda. Además, Honda lanzó una iniciativa conjunta llamada Expert Builder Initiative con AWS en 2024 para capacitar a ingenieros en tecnologías de la nube y desarrollo de software para vehículos.
혼다 모터 컴퍼니는 AWS와 협력하여 차량을 하드웨어 기반에서 소프트웨어 정의 차량(SDV)으로 전환하고 있습니다. 혼다는 AWS에 구축된 디지털 테스트 베드(Digital Proving Ground, DPG) 플랫폼을 활용하여 새로운 전기차 기능 및 모빌리티 솔루션의 개발 속도를 높일 것입니다.
이번 협업은 AWS의 컴퓨팅, 생성 AI 및 IoT 기능을 활용하여 혼다가 오버더에어 업데이트, 개인화 및 개선된 안전 기능을 통해 운전 경험을 향상시키도록 합니다. DPG 플랫폼은 클라우드 기반 차량 테스트를 가능하게 하여 물리적 하드웨어 의존도를 줄이고 개발 비용을 절감합니다.
혼다는 EV 운전자가 위치, 배터리 수준 및 충전 속도와 같은 요소에 따라 최적의 충전소를 찾을 수 있는 AWS 기반 솔루션을 개발하고 있습니다. 이 기능은 혼다의 0 시리즈 전기차에서 처음으로 선보일 예정입니다. 또한 혼다는 2024년에 AWS와 공동으로 전문가 양성 프로그램인 Expert Builder Initiative를 런칭하여 엔지니어들이 클라우드 기술 및 차량 소프트웨어 개발에 대한 교육을 받을 수 있도록 하고 있습니다.
Honda Motor Company s'associe à AWS pour transformer ses véhicules de basés sur du matériel à des véhicules définis par logiciel (SDV). Honda utilisera sa plateforme Digital Proving Ground (DPG), construite sur AWS, pour accélérer le développement de nouvelles capacités pour les véhicules électriques et les solutions de mobilité.
Cette collaboration tire parti des capacités de calcul, d'intelligence artificielle générative et d'IoT d'AWS, permettant à Honda d'améliorer l'expérience de conduite grâce à des mises à jour à distance, à la personnalisation et à des fonctionnalités de sécurité améliorées. La plateforme DPG permet le test des véhicules basé sur le cloud, réduisant ainsi la dépendance à l'égard du matériel physique et réduisant les coûts de développement.
Honda développe une solution propulsée par AWS pour permettre aux conducteurs de véhicules électriques de localiser les stations de recharge optimales en fonction de facteurs tels que l'emplacement, le niveau de batterie et la vitesse de recharge. Cette fonctionnalité sera lancée dans les véhicules électriques de la Série 0 de Honda. De plus, Honda a lancé en 2024 une initiative conjointe appelée Expert Builder Initiative avec AWS afin de former des ingénieurs aux technologies cloud et au développement de logiciels pour véhicules.
Honda Motor Company kooperiert mit AWS, um ihre Fahrzeuge von hardwarebasierten auf softwaredefinierte Fahrzeuge (SDVs) umzustellen. Honda wird die auf AWS basierende Plattform Digital Proving Ground (DPG) nutzen, um die Entwicklung neuer Funktionen für Elektrofahrzeuge und Mobilitätslösungen zu beschleunigen.
Die Zusammenarbeit nutzt die Rechen-, generative KI- und IoT-Funktionen von AWS, die es Honda ermöglichen, das Fahrerlebnis durch Over-the-Air-Updates, Personalisierung und verbesserte Sicherheitsfunktionen zu optimieren. Die DPG-Plattform ermöglicht cloudbasiertes Fahrzeugtesting, wodurch die Abhängigkeit von physischer Hardware verringert und die Entwicklungskosten gesenkt werden.
Honda entwickelt eine von AWS unterstützte Lösung für EV-Fahrer, um optimale Ladepunkte basierend auf Faktoren wie Standort, Batteriestand und Ladegeschwindigkeit zu finden. Diese Funktion wird in Hondas 0-Serie-EVs debütieren. Darüber hinaus hat Honda im Jahr 2024 eine gemeinsame Initiative namens Expert Builder Initiative mit AWS gestartet, um Ingenieure in Cloud-Technologien und Fahrzeugsoftware-Entwicklung auszubilden.
- Partnership with AWS enables faster and more cost-effective vehicle development through cloud-based testing
- Implementation of over-the-air software updates capability enhances vehicle functionality post-purchase
- Development of AI-powered EV charging station locator system for 0 Series EVs
- Investment in workforce development through Expert Builder Initiative enhances technical capabilities
- None.
Insights
This collaboration represents a transformative shift in Honda's automotive development approach. The implementation of AWS's cloud infrastructure for vehicle development could reduce development cycles by
The integration of Amazon Bedrock for generative AI applications in EV charging optimization is particularly noteworthy. This could provide Honda a competitive edge in addressing 'range anxiety' - a primary barrier to EV adoption. The real-time data processing capabilities through AWS IoT Core and Kinesis Video Streams position Honda to develop advanced preventive safety features and predictive maintenance systems.
Honda's strategic pivot to software-defined vehicles (SDVs) through AWS marks a fundamental restructuring of their product development philosophy. The ability to perform over-the-air updates and personalize vehicle features positions Honda to generate recurring revenue streams through software services - a model similar to Tesla's approach. The 0 Series EV launch with integrated AWS-powered charging solutions signals Honda's commitment to competing in the premium EV segment.
The Expert Builder Initiative with AWS is crucial, addressing the industry-wide shortage of software engineering talent. This internal capability building could save Honda
The comprehensive adoption of AWS services - from IoT Core to Amazon Bedrock - positions Honda to build a unified digital ecosystem for vehicle development and operation. The data lake architecture enables real-time analytics and machine learning applications, important for developing autonomous driving capabilities and predictive maintenance systems. The scalability of AWS's infrastructure allows Honda to process massive amounts of vehicle data - potentially exceeding 100 petabytes annually - while maintaining cost efficiency.
The integration of generative AI through Amazon Bedrock for charging optimization represents an innovative application of this technology in automotive use cases, potentially setting new industry standards for EV user experience.
One of the world’s largest automakers uses virtual vehicle development environment on AWS to speed delivery of software-defined vehicles and new EV services, while improving energy performance
Digitally-enabled, cloud-connected vehicles provide opportunities for carmakers like Honda to enhance driving experiences and support their efforts to improve safety, security, efficiency, entertainment, and convenience in existing vehicles with over-the-air (OTA) software updates. SDVs also give automakers the ability to personalize each vehicle according to drivers’ habits and preferences, as well as perform feature updates that help improve overall capabilities without the need for physical modifications or replacements.
Using AWS to accelerate SDV delivery
AWS provides Honda with the scalable, cost-effective infrastructure needed to rapidly develop and test new SDV car models. The automaker’s cloud-based DPG platform allows Honda to collect data that helps estimate EV driving range, visualizes energy consumption and vehicle performance data, and delivers vehicle software updates. The DPG will help reduce Honda’s dependence on physical hardware by enabling automotive engineers to design and test cars in the cloud before they’re built, resulting in faster development timelines and significant cost savings.
Honda uses AWS IoT services to assist its efforts to improve vehicle quality, safety, and autonomy by helping to provide continuous software development and updates to vehicles on the road. This connectivity helps Honda to collect, transform, and transfer vehicle data to the DPG platform, allowing them to track EV battery data and schedule preventative maintenance. Honda will also use Amazon Kinesis Video Streams, a fully managed service for streaming live video from devices, to help build video processing and analytics applications. This technology under development aims to analyze and store car camera footage, using machine learning to detect abnormal movement outside the vehicle. For example, if implemented, this new feature could alert drivers to take corrective action to help avoid collisions or damage to the vehicle.
Using generative AI to improve the EV charging experience
Honda is using AWS generative AI services to help develop personalized user experiences. For example, the automaker is developing a new solution that guides EV drivers to optimal charging stations based on current location, remaining battery, charging speed, fees, and proximity to shopping centers. This new AWS IoT Core solution enables secure two-way communication between internet-connected devices and the cloud. The automaker will use Amazon Bedrock, the easiest way to build and scale generative AI applications, to recommend the optimal charging station based on a driver’s behavior patterns and preferences. Honda plans to launch this capability in its 0 Series line of EVs, simplifying the search for charging stations and enabling customized charging times, limits, payments, and more.
“The automotive industry is undergoing a seismic shift to digitization,” said Ozgur Tohumcu, director of Automotive and Manufacturing at AWS. “Vehicles now function as intelligent, connected platforms on wheels, not just stand-alone machines. Generative AI will help automakers develop new features while bringing new models to consumers faster and more cost-effectively. We look forward to collaborating closely with Honda Motor Company to help them realize their vision for safe, high-performing, smart vehicles.”
Building a cloud-skilled Honda workforce
To support its move to cloud-based mobility, Honda established a joint Expert Builder Initiative with AWS in 2024. The program aims to strengthen the skills of hybrid talent engineers (HTEs) proficient in both vehicle software and cloud technologies by providing training in the latest cloud technologies, such as generative AI, analytics, and IoT. This helps Honda employees accelerate ideas from concept to integrated solutions using AWS, further enhancing the experience for Honda drivers.
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 108 Availability Zones within 34 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107845772/en/
Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr
Source: Amazon.com, Inc.
FAQ
How will Honda's partnership with AWS (AMZN) transform their vehicle development?
What new EV charging features is Honda developing with AWS (AMZN)?
When will Honda launch its AWS-powered charging station locator feature?
What is the Expert Builder Initiative between Honda and AWS (AMZN) in 2024?