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Amazon Music Live Returns for Season Three with Series Premiere from Jelly Roll on October 17

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Amazon Music Live (AML) is set to return for its third season, kicking off on October 17 with a performance by country music star Jelly Roll. The seven-episode series, sponsored by the all-new 2025 Nissan Kicks, will air after Thursday Night Football on Prime Video and the Amazon Music channel on Twitch at 9 p.m. PDT. The season will conclude with a finale after the Black Friday Football game on November 29.

AML has gained significant popularity since its 2022 launch, with Season Two viewership tripling compared to the first season. The series features chart-topping artists debuting new music live to millions of fans globally. Each show is uniquely crafted in collaboration with the artists, often including special guests and unexpected elements.

Amazon Music Live (AML) è pronta a tornare per la sua terza stagione, che inizierà il 17 ottobre con una performance della star della musica country Jelly Roll. La serie di sette episodi, sponsorizzata dalla nuovissima Nissan Kicks 2025, andrà in onda dopo il giovedì di football in Prime Video e sul canale Amazon Music su Twitch alle 21:00 PDT. La stagione si concluderà con un finale dopo la partita di football del Black Friday, il 29 novembre.

AML ha guadagnato una notevole popolarità da quando è stata lanciata nel 2022, con un incremento triplo degli spettatori nella seconda stagione rispetto alla prima. La serie presenta artisti di successo che debuttano nuova musica dal vivo davanti a milioni di fan in tutto il mondo. Ogni show è un'opera unica realizzata in collaborazione con gli artisti, spesso con ospiti speciali e elementi inaspettati.

Amazon Music Live (AML) está lista para regresar con su tercera temporada, que comenzará el 17 de octubre con una actuación de la estrella de música country Jelly Roll. La serie de siete episodios, patrocinada por el nuevo Nissan Kicks 2025, se transmitirá después del fútbol nocturno de los jueves en Prime Video y en el canal de Amazon Music en Twitch a las 9 p.m. PDT. La temporada concluirá con un final después del partido de fútbol del Black Friday el 29 de noviembre.

AML ha ganado una gran popularidad desde su lanzamiento en 2022, con la audiencia de la segunda temporada triplicándose en comparación con la primera. La serie presenta a artistas de renombre estrenando nueva música en vivo para millones de fanáticos en todo el mundo. Cada show está cuidadosamente diseñado en colaboración con los artistas, a menudo incluyendo invitados especiales y elementos inesperados.

아마존 뮤직 라이브(AML)는 세 번째 시즌으로 돌아올 예정이며, 10월 17일에 컨트리 음악 스타 젤리 롤의 공연으로 시작됩니다. 2025년형 닛산 킥스가 후원하는 7화로 구성된 이 시리즈는 매주 목요일 밤 풋볼 이후 프라임 비디오와 트위치의 아마존 뮤직 채널에서 오후 9시에 방송됩니다. 이 시즌은 11월 29일 블랙 프라이데이 풋볼 경기가 끝난 후 피날레로 마무리됩니다.

AML은 2022년 출시 이후 큰 인기를 얻었으며, 두 번째 시즌의 시청률이 첫 번째 시즌보다 세 배로 증가했습니다. 이 시리즈는 차트의 정상을 차지하는 아티스트들이 전세계 수백만 팬들 앞에서 새로운 음악을 라이브로 선보이는 프로그램입니다. 각 쇼는 아티스트와의 협업으로 독창적으로 구성되며, 종종 특별 게스트와 예상치 못한 요소들이 포함됩니다.

Amazon Music Live (AML) est sur le point de revenir pour sa troisième saison, qui débutera le 17 octobre avec une performance de la star de la musique country Jelly Roll. La série de sept épisodes, sponsorisée par le tout nouveau Nissan Kicks 2025, sera diffusée après le Football du Jeudi Soir sur Prime Video et sur la chaîne Amazon Music sur Twitch à 21h PDT. La saison se conclura par un grand final après le match de Football du Black Friday le 29 novembre.

AML a gagné une popularité significative depuis son lancement en 2022, avec une audience de la deuxième saison triplée par rapport à la première saison. La série met en vedette des artistes en tête des charts présentant de la nouvelle musique en direct à des millions de fans dans le monde entier. Chaque émission est soigneusement conçue en collaboration avec les artistes, souvent avec des invités spéciaux et des éléments inattendus.

Amazon Music Live (AML) kehrt mit seiner dritten Staffel zurück, die am 17. Oktober mit einem Auftritt des Country-Musikstars Jelly Roll beginnt. Die siebenteilige Serie, präsentiert von dem neuen Nissan Kicks 2025, wird nach dem Donnerstagabend-Football auf Prime Video und dem Amazon Music-Kanal auf Twitch um 21:00 Uhr PDT ausgestrahlt. Die Staffel endet mit einem Finale nach dem Footballspiel am Black Friday, dem 29. November.

AML hat seit seinem Start im Jahr 2022 erheblich an Popularität gewonnen, wobei die Zuschauerzahlen in der zweiten Staffel sich im Vergleich zur ersten Staffel verdreifacht haben. Die Serie präsentiert charttaugliche Künstler, die neue Musik live vor Millionen von Fans weltweit aufführen. Jede Show wird einzigartig in Zusammenarbeit mit den Künstlern gestaltet und beinhaltet oft besondere Gäste und unerwartete Elemente.

Positive
  • Amazon Music Live's Season Two viewership more than tripled compared to the first season
  • Partnership with Nissan for sponsorship of the new season, potentially increasing revenue
  • Expansion of content offering, combining music and sports to attract a wider audience
  • Leveraging Prime Video and Twitch platforms for broader reach and engagement
Negative
  • None.

Insights

Amazon Music Live's return for a third season demonstrates the continued success of integrating music with live sports streaming. This strategic move by Amazon leverages the popularity of Thursday Night Football to create a unique entertainment package, potentially increasing viewer retention and engagement. The series' growth, with viewership tripling in Season Two, indicates a strong market response.

The partnership with Nissan for the 2025 Kicks launch is a smart cross-promotional strategy, likely to benefit both brands through increased exposure to a diverse audience. This collaboration could enhance Amazon's ad revenue and strengthen its position in the competitive streaming market. However, the financial impact on Amazon's bottom line is likely minimal in the short term, considering the scale of Amazon's overall operations.

Amazon Music Live's platform offers artists a unique opportunity to debut new music to millions of viewers, potentially boosting album sales and streaming numbers. For Jelly Roll, premiering songs from his upcoming album "Beautifully Broken" on AML could significantly impact his chart performance and fan engagement. The series' ability to attract top-tier artists like Ed Sheeran and Garth Brooks underscores its growing influence in the music industry.

The timing of performances after new music releases on Thursdays aligns perfectly with industry practices, maximizing exposure for artists. This strategy could reshape how the music industry approaches album launches and promotional campaigns, potentially leading to more integrated partnerships between streaming platforms and artists. The long-term impact on music consumption patterns and artist promotion strategies could be substantial.

Amazon's strategy with AML exemplifies the convergence of sports, music and e-commerce in the digital entertainment landscape. By offering exclusive content tied to Prime membership, Amazon is enhancing the value proposition of its ecosystem, potentially driving subscriber growth and retention. The integration of live ticket sales through DICE adds another layer of engagement, creating a full-funnel entertainment experience.

The series' expansion to include a Black Friday Football tie-in demonstrates Amazon's ability to create tentpole events around its content. This approach could set a precedent for how streaming platforms leverage live events to drive engagement across multiple services. While the immediate financial impact may be modest, the long-term strategy of creating a cohesive entertainment ecosystem could significantly strengthen Amazon's competitive position in the streaming wars.

Sponsored by the all-new 2025 Nissan Kicks, the livestreamed concert series will air each week after Thursday Night Football on Prime Video and the Amazon Music channel on Twitch and conclude with a season finale after Black Friday Football

Additional chart-topping performers will be announced in the coming weeks

amazon.com/AML

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LOS ANGELES--(BUSINESS WIRE)-- Amazon Music has announced its celebrated series Amazon Music Live (AML) is returning for a third season. Since 2022, Amazon Music has brought football and music fans together, curating can’t-miss performances from today’s most exciting artists, playing their latest hits after Thursday Night Football.

Amazon Music Live Kicks off Season Three on October 17 with a performance from Jelly Roll. (Photo: Business Wire)

Amazon Music Live Kicks off Season Three on October 17 with a performance from Jelly Roll. (Photo: Business Wire)

Sponsored by the all-new 2025 Nissan Kicks, the seven-episode season kicks off on October 17 with a performance from country music superstar, Jelly Roll. The larger-than-life phenomenon will broadcast a showstopping set of live music, including new songs from his highly anticipated upcoming album, Beautifully Broken, out October 11. More blockbuster performances will be announced in the weeks to come, including a season finale after the second-annual Black Friday Football game on November 29.

Season Three will stream live from Los Angeles and air exclusively on Prime Video and the Amazon Music channel on Twitch at 9 p.m. PDT on Thursdays. Fans will be able to experience the games and performances using Prime for all their streaming and entertainment needs in a single membership.

“When we first conceived of Amazon Music Live three years ago, we wanted to make Thursday night an event. For music fans, Thursday nights are the first moment to hear new music from their favorite artists, and for football fans, it’s the kickoff to another week of drama and suspense. Three years on and millions of viewers later, fans know that AML is a can’t-miss event after the biggest game of the week,” said Kirdis Postelle, global head of content for Amazon Music. “We know Jelly Roll is going to bring the house down with his season premiere, and that’s just the beginning. We can’t wait to show you what we have in store for the rest of the season.”

“I am kicking off the third season of Amazon Music Live after Thursday Night Football on October 17! Can’t wait to take the stage and perform songs from the new album, Beautifully Broken, and some surprises as well. Thank you everyone, for this massive opportunity. Let’s go!” said Jelly Roll.

For Season Three, the reimagined Nissan Kicks will be featured as a part of AML. The new compact crossover from Nissan will be featured in the pre-show, in-person concert experience, and more as part of AML, allowing fans to experience the vehicle’s impressive style, agile design, and advanced technologies.

"Football, music, and the all-new 2025 Nissan Kicks—it doesn't get much better than that," said Marisstella Marinkovic, Chief Marketing Officer of Nissan U.S. "We’re thrilled to team up with Amazon Music Live to bring these passions together, crafting a one-of-a-kind experience for music and football fans all over the country."

Since its launch in 2022, AML has emerged as the preeminent location for artists to debut music live to millions of fans around the globe. The series has featured chart-topping artists like A$AP Rocky, Ed Sheeran, and Feid dropping new music during their AML performances. Each show is unique, with Amazon Music working hand-in-hand with artists to create new, bespoke sets that reflect each artist’s vision and style. Fans can expect the unexpected with each episode of AML, with special guests like Post Malone, Offset, GloRilla, and Machine Gun Kelly gracing the AML stage over the last two seasons. Garth Brooks, the best-selling solo artist in U.S. history, headlined AML after the first-ever Black Friday Football broadcast. Acclaimed by publications including Billboard, LA Weekly, and Forbes, the series has continued to grow, with the viewership for Season Two of AML more than tripling compared to the series’ first season.

Each week’s performance will be broadcast live in front of an in-person audience in Los Angeles, and tickets will be available via live events company DICE, by invitation only. Select customers in the Los Angeles area will have access to purchase tickets to for each week’s performance in person. Fans of Jelly Roll in Los Angeles can sign-up for more information on how to attend here. Follow @amazonmusic for exclusive artist content and weekly lineup reveals.

About Amazon Music

Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices. Learn more at www.amazonmusic.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Nissan Kicks

The all-new 2025 Nissan Kicks is a smart and versatile compact crossover. With impressive style, agile design, and advanced technologies, like Intelligent All-Wheel Drive (AWD), it delivers a fun and confident driving experience, and dials up the “thrill” in the growing C-SUV segment. The 2025 Nissan Kicks is now on sale across the U.S., with a starting MSRP of $21,830.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.

David Marek

PR Manager

Amazon Music

davmarek@amazon.com

Lloryn Love-Carter

Senior Manager, Corporate Communications

Nissan North America

Lloryn.Love-Carter@nissan-usa.com

Source: Amazon.com, Inc.

FAQ

When does Amazon Music Live Season 3 premiere and who is performing?

Amazon Music Live Season 3 premieres on October 17, 2023, with a performance by country music star Jelly Roll.

How many episodes will be in Amazon Music Live Season 3?

Amazon Music Live Season 3 will consist of seven episodes, airing weekly after Thursday Night Football.

Where can I watch Amazon Music Live Season 3 and at what time?

Amazon Music Live Season 3 will stream live on Prime Video and the Amazon Music channel on Twitch at 9 p.m. PDT on Thursdays.

Who is sponsoring Amazon Music Live Season 3?

The all-new 2025 Nissan Kicks is sponsoring Amazon Music Live Season 3.

How has Amazon Music Live's viewership changed since its launch?

Amazon Music Live's viewership for Season Two more than tripled compared to the series' first season.

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