Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator
Amazon Ads announced at CES 2025 a new SQL generator for Amazon Marketing Cloud (AMC), powered by generative AI. This tool allows advertisers to create SQL queries using natural language, significantly reducing query development time from hours to minutes. The system enables advertisers to build custom audiences and activate them across Amazon's advertising platforms.
The SQL generator helps create targeted audiences by processing natural language requests, such as identifying customers who viewed product pages and streaming TV ads but haven't made purchases in the last 30 days. The tool provides step-by-step instructions and explanations for the generated queries.
This capability will be available to all AMC customers in early 2025, joining Amazon Ads' suite of AI tools, including creative generators for images, video, and audio, along with AI-driven campaign optimization features.
Amazon Ads ha annunciato al CES 2025 un nuovo generatore SQL per Amazon Marketing Cloud (AMC), alimentato da intelligenza artificiale generativa. Questo strumento consente agli inserzionisti di creare query SQL utilizzando il linguaggio naturale, riducendo significativamente il tempo di sviluppo delle query da ore a minuti. Il sistema permette agli inserzionisti di costruire pubblici personalizzati e attivarli attraverso le piattaforme pubblicitarie di Amazon.
Il generatore SQL aiuta a creare pubblici mirati elaborando richieste in linguaggio naturale, come l'identificazione dei clienti che hanno visualizzato pagine di prodotto e annunci TV in streaming, ma non hanno effettuato acquisti negli ultimi 30 giorni. Lo strumento fornisce istruzioni passo-passo e spiegazioni per le query generate.
Questa funzionalità sarà disponibile per tutti i clienti AMC all'inizio del 2025, unendosi alla suite di strumenti AI di Amazon Ads, inclusi generatori creativi per immagini, video e audio, insieme a funzionalità di ottimizzazione delle campagne guidate dall'IA.
Amazon Ads anunció en el CES 2025 un nuevo generador SQL para Amazon Marketing Cloud (AMC), impulsado por inteligencia artificial generativa. Esta herramienta permite a los anunciantes crear consultas SQL utilizando lenguaje natural, reduciendo significativamente el tiempo de desarrollo de consultas de horas a minutos. El sistema permite a los anunciantes construir audiencias personalizadas y activarlas a través de las plataformas publicitarias de Amazon.
El generador SQL ayuda a crear audiencias dirigidas procesando solicitudes en lenguaje natural, como identificar a los clientes que vieron páginas de productos y anuncios de televisión en streaming, pero no han realizado compras en los últimos 30 días. La herramienta proporciona instrucciones paso a paso y explicaciones para las consultas generadas.
Esta capacidad estará disponible para todos los clientes de AMC a principios de 2025, uniéndose al conjunto de herramientas de IA de Amazon Ads, que incluye generadores creativos para imágenes, video y audio, junto con funciones de optimización de campañas impulsadas por IA.
아마존 광고는 CES 2025에서 생성형 AI로 구동되는 아마존 마케팅 클라우드 (AMC)용 SQL 생성기를 발표했습니다. 이 도구는 광고주가 자연어를 사용하여 SQL 쿼리를 생성할 수 있도록 하여 쿼리 개발 시간을 몇 시간에서 몇 분으로 대폭 줄입니다. 이 시스템은 광고주가 맞춤형 청중을 구축하고 아마존의 광고 플랫폼 전반에서 활성화할 수 있도록 합니다.
SQL 생성기는 자연어 요청을 처리하여 타겟 오디언스를 생성하는 데 도움을 줍니다. 예를 들어, 최근 30일 이내에 구매하지 않은 제품 페이지 및 스트리밍 TV 광고를 시청한 고객을 식별할 수 있습니다. 이 도구는 생성된 쿼리에 대한 단계별 지침과 설명을 제공합니다.
이 기능은 2025년 초에 모든 AMC 고객에게 제공될 예정이며, 이미지, 비디오 및 오디오용 창의적인 생성기와 AI 기반 캠페인 최적화 기능이 포함된 아마존 광고의 AI 도구 모음에 추가됩니다.
Amazon Ads a annoncé lors du CES 2025 un nouveau générateur SQL pour Amazon Marketing Cloud (AMC), propulsé par l'intelligence artificielle générative. Cet outil permet aux annonceurs de créer des requêtes SQL en utilisant un langage naturel, réduisant ainsi considérablement le temps de développement des requêtes de plusieurs heures à quelques minutes. Le système permet aux annonceurs de créer des audiences personnalisées et de les activer sur les plateformes publicitaires d'Amazon.
Le générateur SQL aide à créer des audiences ciblées en traitant les demandes en langage naturel, comme l'identification des clients ayant consulté des pages produits et des publicités TV en streaming, mais n'ayant pas effectué d'achats au cours des 30 derniers jours. L'outil fournit des instructions étape par étape et des explications pour les requêtes générées.
Cette fonctionnalité sera disponible pour tous les clients d'AMC début 2025, rejoignant la suite d'outils IA d'Amazon Ads, incluant des générateurs créatifs pour les images, les vidéos et l'audio, ainsi que des fonctions d'optimisation de campagnes pilotées par l'IA.
Amazon Ads hat auf der CES 2025 einen neuen SQL-Generator für Amazon Marketing Cloud (AMC) vorgestellt, der durch generative KI unterstützt wird. Dieses Tool ermöglicht es Werbetreibenden, SQL-Abfragen in natürlicher Sprache zu erstellen und verkürzt die Entwicklungszeit für Abfragen erheblich von Stunden auf Minuten. Das System ermöglicht es Werbetreibenden, benutzerdefinierte Zielgruppen zu erstellen und diese auf den Werbeplattformen von Amazon zu aktivieren.
Der SQL-Generator hilft dabei, gezielte Zielgruppen zu erstellen, indem er Anfragen in natürlicher Sprache verarbeitet, wie etwa die Identifizierung von Kunden, die Produktseiten und Streaming-TV-Werbung angesehen haben, aber in den letzten 30 Tagen keine Käufe getätigt haben. Das Tool bietet Schritt-für-Schritt-Anleitungen und Erklärungen zu den generierten Abfragen.
Diese Funktion wird Anfang 2025 für alle AMC-Kunden verfügbar sein und reiht sich in die Suite von KI-Tools von Amazon Ads ein, zu der auch kreative Generatoren für Bilder, Videos und Audios sowie KI-gesteuerte Kampagnenoptimierungsfunktionen gehören.
- Reduces SQL query development time from hours to minutes
- Enables non-technical users to create complex audience segments
- Facilitates cross-channel advertising campaign optimization
- Expands capability for creating more sophisticated targeting strategies
- None.
Insights
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels
To use the SQL generator, advertisers simply describe the audience output they want from AMC in their own words. The generator will return the relevant query, as well as the steps it used to create it. These queries can then be used to build custom audiences that can be activated for Amazon Ads campaigns across the entire marketing funnel, reaching customers through streaming TV, audio, and digital channels. For example, an advertiser can say, "Create an audience of customers who have viewed our product pages and seen my STV ads but haven't purchased in the last 30 days." Using advanced algorithms, this generative AI capability creates the SQL query to build the audience, which could be used for retargeting campaigns across various channels, from upper-funnel awareness on streaming TV to lower-funnel conversion tactics on sponsored product ads.
"With the SQL generator, we're bringing the power of generative AI to help advertisers more quickly unlock value from their data and our shopping and streaming signals to execute truly full-funnel advertising strategies," said Paula Despins, vice president of ads measurement at Amazon Ads. "Not only has this capability boosted productivity, but it has helped advertisers explore novel use cases and audience segments, helping them grow their brand and optimize their media spend across streaming TV, audio, and digital channels."
The SQL generator also allows advertisers to ask questions and get helpful guidance. An advertisers can prompt, “How can I create an audience of customers who have heard our audio ads, but have not yet made a purchase?” It then generates the necessary code to build this cross-channel audience with step-by-step instructions.
"Amazon's new SQL generator in AMC is revolutionizing how our agency harnesses customer signals to drive impactful campaigns," said Robert Avellino, vice president of innovation and growth at Tinuiti. "This generative AI capability allows our teams to quickly turn complex audience ideas into actionable insights, empowering more individuals within our organization to contribute to thought leadership. By simplifying SQL creation, we’re not only accelerating productivity but also expanding the scope of innovation across our campaigns. Tinuiti is thrilled to be at the forefront as power users of this tool in 2025, leveraging it to deliver more sophisticated and data-driven strategies for our clients."
The SQL generator is the latest example of how Amazon Ads is investing in AI across all of its service – including simple, free to use creative generators for images, video and audio, along with AI-driven campaign optimization capability and relevancy models in the Amazon DSP. It will be available for all AMC customers in the early part of 2025. For more information, visit ads.amazon.com.
About Amazon Ads
Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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