Amazon Com Stock Price, News & Analysis

Ring (AMZN) launched Fire Watch, a new safety feature in the Neighbors section of the Ring app that provides real-time, ground-truth information during active wildfire events.

Built with nonprofit Watch Duty, Fire Watch combines Real-Time Fire Alerts, AI-powered smoke and fire detection, and a voluntary community contribution option where Ring camera owners may share periodic snapshots to aid reporting and first responders. The feature will begin rolling out nationwide in spring 2026.

Amazon (NASDAQ: AMZN) expanded Business Prime benefits with partnerships from Intuit QuickBooks, CrowdStrike, and Gusto to help SMB customers cut costs and streamline operations.

Key offers: QuickBooks Online Simple Start for $180/year (a 60% discount vs. $456 MSRP) starting 2026 for new subscribers; CrowdStrike Falcon Go at no additional cost (valued at $59/device/year) for eligible members; and 70% off Gusto for the first 12 months. Amazon Business reports $35B annualized gross sales and serves >8 million organizations.

Amazon (NASDAQ: AMZN) and Mill announced an industry-first partnership to deploy Mill Commercial at Whole Foods Market stores, with rollout starting in 2027.

The system grinds, dehydrates, and measures fruit and vegetable scraps, reducing waste volumes by up to 80%, producing a dry feed ingredient intended for Whole Foods private-label egg suppliers, and aiming to lower hauling costs and carbon emissions. Amazon's Climate Pledge Fund made an investment to enable deployment. The project supports Whole Foods Market's goal to cut food waste in half by 2030.

National Safety Council released the 2024-2025 MSD Solutions Index Pledge Community Report on Dec. 15, 2025, assessing musculoskeletal disorder (MSD) prevention across risk reduction, safety culture and innovation, and collaboration.

Key findings: 76% of participating organizations were rated proactive or advancing; 72% of organizations that completed three years of the index improved scores; nearly 90% have an ergonomics/MSD program; 98% acknowledge non-physical risk factors but only 50% measure them; three-quarters engage with MSD technology while one-quarter report limited knowledge. The report urges clear goals, frontline involvement, and engineering and technology interventions.

IMDb (AMZN) published its year-end lists for 2025 using IMDbPro MOVIEmeter and STARmeter data based on page views from more than 250 million monthly visitors.

Most popular movie: Superman. Top show: The White Lotus. Most Popular Star: Isabela Merced. Breakout Star: Aimee Lou Wood. Warner Bros. films occupy many top movie slots; debut streaming seasons and returning series also feature prominently.

Zilliz selected AWS (NASDAQ: AMZN) as its strategic cloud provider to power global vector database solutions, leveraging AWS infrastructure and generative AI services.

Zilliz Cloud now runs in nine AWS Regions, reduced new-region deployment time from one month to one week, integrated with Amazon Bedrock and SageMaker for model access/customization, and used Amazon Q to cut information retrieval time by over 50%. Integration with Amazon Graviton improved cost optimization by over 20%. Security uses KMS, WAF, and GuardDuty; distribution expanded via AWS Marketplace to serve hundreds of customers.

Amazon Web Services (NASDAQ: AMZN) announced the Graviton5 chip and new Amazon EC2 M9g instances at AWS re:Invent on December 4, 2025. Key highlights: Graviton5 delivers up to 25% higher performance versus the prior generation, features 192 cores per chip and a 5x larger cache, and powers M9g instances aimed at scaling compute-heavy workloads while lowering infrastructure cost. For the third consecutive year, more than half of new CPU capacity added to AWS is powered by Graviton. The company says 98% of the top 1,000 EC2 customers have benefited from Graviton price-performance, including Adobe, Airbnb, Snowflake, and SAP.

Amazon (NASDAQ: AMZN) announced new AI customization features at AWS re:Invent on December 3, 2025 in Las Vegas. The update adds Reinforcement Fine Tuning (RFT) to Amazon Bedrock and serverless model customization with reinforcement learning to Amazon SageMaker AI.

The company says Bedrock RFT makes it easier to tailor models to unique cases and improve accuracy, while SageMaker AI shortens advanced customization workflows from months to days, reducing costs and accelerating AI development.

Supabase and AWS (AMZN) announced new Amazon S3-based storage products and a one-click ETL at AWS re:Invent on December 3, 2025 to help developers scale prototypes into production.

The launch adds Supabase Analytics Buckets (Apache Iceberg on Amazon S3 Tables) and Supabase Vector Buckets for large vector datasets, plus Supabase ETL to replicate Postgres data into analytics and vector storage in near real-time. The platform serves 5 million developers, has launched >10 million databases, runs across 17 AWS Regions, and operates on AWS Graviton processors to improve performance and cost-efficiency.