ICARO Media Group Announces 10-Year Contract with América Móvil's Claro Brasil
ICARO Media Group has entered a 10-year contract with Claro Brasil, a subsidiary of América Móvil (NYSE: AMX), to enhance advertising revenue through various digital platforms. This partnership, in collaboration with RioVerde, will leverage ICARO's AI technology and media expertise to monetize Claro's digital advertising inventory across internet, web portals, native apps, and pay-TV channels.
Claro Brasil, serving over 87 million mobile customers, is the second-largest mobile operator in Brazil and América Móvil's largest subsidiary. The collaboration aims to capitalize on Claro's extensive reach, covering more than 4,800 Brazilian municipalities and approximately 98% of the population.
This strategic alliance underscores ICARO's commitment to generating monetizable value for its partners in the largest LATAM market, further solidifying its position in the telecommunications and media technology sectors.
ICARO Media Group ha stipulato un contratto di 10 anni con Claro Brasil, una filiale di América Móvil (NYSE: AMX), per potenziare le entrate pubblicitarie attraverso varie piattaforme digitali. Questa partnership, in collaborazione con RioVerde, sfrutterà la tecnologia AI di ICARO e l'esperienza media per monetizzare l'inventario pubblicitario digitale di Claro su internet, portali web, app native e canali pay-TV.
Claro Brasil, che serve oltre 87 milioni di clienti mobili, è il secondo operatore mobile più grande del Brasile e la filiale più grande di América Móvil. La collaborazione mira a capitalizzare la vasta portata di Claro, che copre oltre 4.800 comuni brasiliani e circa il 98% della popolazione.
Questa alleanza strategica sottolinea l'impegno di ICARO a generare valore monetizzabile per i suoi partner nel più grande mercato LATAM, rafforzando ulteriormente la sua posizione nei settori delle telecomunicazioni e della tecnologia media.
ICARO Media Group ha firmado un contrato de 10 años con Claro Brasil, una subsidiaria de América Móvil (NYSE: AMX), para aumentar los ingresos publicitarios a través de diversas plataformas digitales. Esta asociación, en colaboración con RioVerde, aprovechará la tecnología de IA de ICARO y su experiencia en medios para monetizar el inventario publicitario digital de Claro en internet, portales web, aplicaciones nativas y canales de pago por televisión.
Claro Brasil, que atiende a más de 87 millones de clientes móviles, es el segundo operador móvil más grande de Brasil y la subsidiaria más grande de América Móvil. La colaboración tiene como objetivo capitalizar el amplio alcance de Claro, cubriendo más de 4,800 municipios brasileños y aproximadamente el 98% de la población.
Esta alianza estratégica subraya el compromiso de ICARO de generar valor monetizable para sus socios en el mayor mercado de LATAM, fortaleciendo aún más su posición en los sectores de telecomunicaciones y tecnología de medios.
ICARO 미디어 그룹은 Claro Brasil(América Móvil의 자회사)과 10년 계약을 체결하여 다양한 디지털 플랫폼을 통해 광고 수익을 높입니다. 이 파트너십은 RioVerde와 협력하여 ICARO의 AI 기술과 미디어 전문 지식을 활용하여 Claro의 디지털 광고 재고를 인터넷, 웹 포털, 네이티브 앱 및 유료 TV 채널에서 수익화할 것입니다.
Claro Brasil은 8700만 명 이상의 모바일 고객에게 서비스를 제공하며, 브라질에서 두 번째로 큰 모바일 사업자이자 América Móvil의 가장 큰 자회사입니다. 이 협력은 보다 4,800개의 브라질 지방 자치체와 약 98%의 인구를 커버하는 Claro의 광범위한 도달 범위를 활용하는 데 초점을 맞추고 있습니다.
이번 전략적 동맹은 ICARO가 LATAM 최대 시장에서 파트너를 위한 수익화 가능한 가치를 생성하겠다는 약속을 강조하며, 통신 및 미디어 기술 분야에서의 입지를 더욱 강화합니다.
ICARO Media Group a signé un contrat de 10 ans avec Claro Brasil, une filiale d'América Móvil (NYSE : AMX), pour augmenter les revenus publicitaires via diverses plateformes numériques. Ce partenariat, en collaboration avec RioVerde, tirera parti de la technologie IA d'ICARO et de son expertise médiatique pour monétiser l'inventaire publicitaire numérique de Claro à travers Internet, les portails web, les applications natives et les chaînes de télévision payantes.
Claro Brasil, qui dessert plus de 87 millions de clients mobiles, est le deuxième plus grand opérateur mobile du Brésil et la plus grande filiale d'América Móvil. La collaboration vise à capitaliser sur l'ample portée de Claro, couvrant plus de 4 800 municipalités brésiliennes et environ 98% de la population.
Cette alliance stratégique souligne l'engagement d'ICARO à générer une valeur monétisable pour ses partenaires sur le plus grand marché de LATAM, renforçant ainsi davantage sa position dans les secteurs des télécommunications et de la technologie médiatique.
Die ICARO Media Group hat einen 10-Jahresvertrag mit Claro Brasil, einer Tochtergesellschaft von América Móvil (NYSE: AMX), abgeschlossen, um die Werbeeinnahmen über verschiedene digitale Plattformen zu steigern. Diese Partnerschaft, in Zusammenarbeit mit RioVerde, wird ICAROs KI-Technologie und Medienkompetenz nutzen, um Claros digitales Werbeinventar über Internet, Webportale, native Apps und Pay-TV-Kanäle zu monetarisieren.
Claro Brasil, das über 87 Millionen Mobilkunden bedient, ist der zweitgrößte Mobilfunkanbieter in Brasilien und die größte Tochtergesellschaft von América Móvil. Die Zusammenarbeit zielt darauf ab, den umfangreichen Einfluss von Claro zu nutzen, der mehr als 4.800 brasilianische Gemeinden und etwa 98% der Bevölkerung abdeckt.
Diese strategische Allianz unterstreicht ICAROs Engagement, monetarisierbaren Wert für seine Partner im größten LATAM-Markt zu schaffen, und festigt weiter seine Position in den Bereichen Telekommunikation und Medientechnologie.
- 10-year contract with Claro Brasil, América Móvil's largest subsidiary
- Access to over 87 million mobile customers for monetization
- Expansion of advertising revenue streams across multiple digital platforms
- Partnership leverages ICARO's AI technology for enhanced monetization
- None.
Insights
This 10-year contract between ICARO Media Group and Claro Brasil, an América Móvil subsidiary, is a significant development in the Latin American telecom and media landscape. The deal aims to boost Claro's advertising revenue across its digital platforms, potentially impacting América Móvil's bottom line.
Key points to consider:
- Claro Brasil has over 87 million mobile customers, representing a massive audience for targeted advertising.
- The partnership leverages ICARO's AI technology and RioVerde's expertise in digital advertising.
- This aligns with the growing trend of telecom operators seeking new revenue streams through digital advertising.
- The long-term nature of the contract (10 years) suggests confidence in the partnership's potential.
For América Móvil investors, this could mean increased revenue diversification and potentially higher average revenue per user (ARPU) in its largest subsidiary. However, the actual financial impact will depend on the execution and market response to the enhanced advertising capabilities.
This partnership marks a significant shift in how telecom operators are approaching revenue generation. By leveraging ICARO's AI technology and RioVerde's advertising expertise, Claro Brasil is positioning itself to capitalize on its vast user base more effectively.
Key implications for the digital advertising landscape:
- Integration of AI-driven ad tech in telecom networks could lead to more personalized and effective ad targeting.
- The deal spans various platforms, including internet, web portals, native apps and pay-TV channels, offering a comprehensive advertising ecosystem.
- This move could potentially disrupt the digital advertising market in Brazil, challenging established players like Google and Facebook.
For América Móvil, success in this venture could set a precedent for similar partnerships across its other markets, potentially transforming the company's revenue model. However, investors should monitor key performance indicators such as ad engagement rates and incremental revenue growth to gauge the success of this strategy.
ICARO to Deliver Monetization for Claro Brazil with Over 87 Million Mobile Customers
This partnership will increase Claro's advertising revenue through its platforms and channels, leveraging Brazilian communication innovator RioVerde and ICARO Media Group. Claro's digital advertising inventory placement and monetization will feature a wide variety of digital advertising both on the internet, web portals and native app platforms as well as its existing pay-tv channels.
"We are extremely excited to announce that ICARO Media Group, RioVerde and América Móvil continue a history of best-of-class business partnership in advanced media technology and digital advertising in the largest market in LATAM with Claro Brazil," stated Paul Feller, Chairman and Chief Executive Officer of ICARO Media Group.
"We are on a mission to generate monetizable value for our clients and partners, whether through inventory on our digital and OOH platforms in partnership with
About Claro
Claro is a subsidiary of América Móvil and is one of the largest multi-service operators in
About América Móvil:
América Móvil is a leading provider of telecommunication services. As of December 31, 2023, it had 310 million wireless subscribers and 83.8 million fixed revenue generating units in
About ICARO™ Media Group, Inc.
ICARO™ empowers Global Telecoms, Media Companies and Broadcast Networks in
About RioVerde OOH / Lift
RioVerde OOH brings to the advertising market its expertise accumulated over its 19 years of existence. We deliver innovative communication models and creative projects to our clients. We manage more than 40 thousand OOH assets across all 26 Brazilian states and generate approximately 7 Million weekly impressions in
The company is involved in all of its partners' processes, from monetization, traffic, to dealing with their customers. Therefore, today we have a vast portfolio, with large organizations in the national and international markets. For more information, please visit https://rioverdeooh.com.br/.
Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.
Contact:
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SOURCE ICARO Media Group, Inc.
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