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Amesite Launches PREACTO™ App in Beta to Power Safety and Security at Home, Work, School and in Public Venues

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Amesite Inc. (NASDAQ: AMST) has launched PREACTO™, an AI-powered safety and security app, in beta. Developed in collaboration with Chris Grollnek, a global active shooter expert, PREACTO™ offers tools for threat assessment, safe route planning, and emergency notifications. The app targets a broad audience, including Fortune 500 companies and government sectors, addressing the increasing focus on crime reduction in the U.S.

PREACTO™ features include RescueCall for swift emergency assistance, CrimeMap for real-time crime updates, SafeZone for risk assessments, SafePath for secure routing, WeaponSight for threat identification, and IncidentReporter for quick documentation. This launch follows Amesite's successful NurseMagic™ app, demonstrating the company's commitment to leveraging AI for safety and efficiency across various sectors.

Positive
  • Launch of PREACTO™ beta, an AI-powered safety app, potentially expanding Amesite's market reach
  • Collaboration with renowned expert Chris Grollnek, potentially enhancing the app's credibility and adoption
  • Targeting a broad customer base including Fortune 100 and 500 companies, potentially increasing revenue opportunities
  • Addressing a growing market need, with 58% of U.S. adults prioritizing crime reduction
Negative
  • App is still in beta phase, indicating potential for further development and possible delays in full launch
  • No specific financial projections or revenue expectations provided for the new app

Insights

The launch of the PREACTO™ app by Amesite signifies a notable advancement in the use of AI for personal safety and security. This application aims to harness AI's capabilities to offer tools such as real-time crime maps, risk assessments and an innovative weapon detection feature, potentially positioning Amesite in a unique niche within the safety tech sector.

AI-driven safety tools like those in PREACTO™ could become pivotal in addressing growing public concerns about crime and personal security. Given the increasing demand for safety solutions, the app’s ability to proactively assess and mitigate threats could drive significant user adoption, potentially enhancing Amesite’s market share and brand recognition. The inclusion of Active Shooter Preparedness content further differentiates PREACTO™, leveraging Chris Grollnek's expertise to add substantial value.

However, the success of this venture will hinge on user experience and engagement. The effectiveness of AI in correctly assessing threats and the integration with emergency services are critical components that could determine the app's adoption rate.

The introduction of PREACTO™ into the market aligns well with current societal trends where personal safety and crime prevention are high on the public agenda. The collaboration with Chris Grollnek ensures the app is anchored by credible expertise, which may enhance its acceptance and credibility among users.

Market Needs: Given the rising concern about crime, evidenced by surveys indicating that a significant portion of Americans feel unsafe and avoid common activities, an app offering real-time safety tools is timely. This broad target audience, spanning individuals to large corporations and government sectors, suggests a substantial addressable market.

From an investor's perspective, Amesite's move to diversify its product offerings beyond educational platforms into personal security could open new revenue streams. The key here is execution—how effectively Amesite can scale this solution and penetrate diverse market segments.

Potential drawbacks include the competitive landscape of safety apps and the technological challenge of ensuring reliable, real-time updates and threat assessments. Any issues in these areas could impact user trust and app adoption.

Collaboration with Global Active Shooter Expert Chris Grollnek to Drive Awareness and Usage

DETROIT, July 16, 2024 (GLOBE NEWSWIRE) -- Amesite Inc. (NASDAQ: AMST), a leading artificial intelligence (AI) software company offering a cloud-based learning platform for business and education markets, announced today that the beta registration is now available for PREACTO™, an innovative and proprietary app designed for personal safety and security. The new web app uses AI to provide helpful and easy-to-use tools for people who want to make their safety and security a priority, allowing them to proactively assess threats, plan safe routes and activities, update law enforcement, notify their circle of family and friends, and more.

The app will also offer Active Shooter Preparedness content developed together with world renowned expert Chris Grollnek, #ActiveShooterexpert, and founder of the Active Shooter Prevention Project. Amesite and ASPP announced their collaboration in March to create the app. The app targets serving Grollnek’s expansive audience and customer base, including Fortune 100 and 500 companies, small to large corporations and businesses, the entire government sector, public entities, and other organizations. This broad client base reflects the universal need for effective crisis response training across all sectors of society.

Americans are increasingly focused on reducing crime, with 58% of U.S. adults stating that crime reduction should be a top priority of the President and Congress, up from 47% in 2021. 40% of Americans, the highest percentage in three decades, report that they would be afraid to walk alone at night within a mile of their home. Fully 66% of adults reported that they avoided common activities because of fear of crime, including attending public events, visiting central areas of cities, taking walks, exercising or visiting local parks.

PREACTO™’s toolkit is designed to make these activities safer and more secure. RescueCall instantly notifies loved ones and emergency services, ensuring swift assistance. CrimeMap provides real-time updates on local crime activities, helping users avoid dangerous areas. The app’s SafeZone feature offers risk assessments based on a user’s current location, while SafePath provides the safest route to any destination. Additionally, WeaponSight uses phone cameras to identify potential threats, and IncidentReporter enables fast documentation and reporting of threatening behavior to law enforcement or workplace authorities.

To request an invitation to participate in the PREACTO™ Beta, please visit: https: preacto.ai.

Glenn Norling, Executive Director of the Active Shooter Prevention Project, said: “Chris, I, and the rest of the Active Shooter Prevention Project community of experts are thrilled to partner with Amesite to put tools into the hands of everyone with a smartphone to enable them to proactively design their own personal security plans. Over the past few decades, the focus has primarily been on how to respond to these incidents by law enforcement. Changing the focus to educating and empowering everyone, using the current capabilities of artificial intelligence, gives us a powerful new way to drive even further down the road to #NEVERHERE.”

Chris Grollnek, Founder of the Active Shooter Prevention Project (ASPP), said, "Our mind is the most powerful weapon we have, and to “out-think” someone that wishes to do harm is the greatest asset we as individuals have, absent a first responder on the scene when an incident starts, which isn’t typically the case. This collaboration augments our mindpower with powerful AI, informed by and trained on our evidence-based practices. This app accelerates our progress to #NEVERHERE, and I'm pleased to inform these tools with decades of practical experience, delivered at scale.”

Dr. Ann Marie Sastry, CEO of Amesite, stated, "Following the successful launch of NurseMagic™ that uniquely offers AI tools directly to nurses to make their work more efficient and reduce their stress, we are now able to offer PREACTO™ by leveraging our infrastructure and the learning and guidance of global expert Chris Grollnek. Together, we aim to keep organizations and communities safer, 24/7 and globally, providing our users with powerful, easy-to-use tools to take charge of their own personal security."

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About Amesite Inc.

Amesite Inc., an education tech SaaS company, offers its proprietary learning platform and content services to deploy affordable and effective AI for white-labeled online learning programs for colleges and universities. The company's technology platform leverages cutting-edge AI to offer an innovative out-of-the box, AI-powered learning ecosystem, complete with 24/7 learner support, up-to-date content and ready-to-go programs to quickly deploy and generate revenue. With the announcement of NurseMagic™, Amesite has entered the B2C AI app market. Amesite has also announced its intention to deliver other apps on its infrastructure including a Public Safety app that includes training and preparedness for active shooter response. For more information, visit https://amesite.com.

Forward Looking Statements

This communication contains forward-looking statements (including within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended) concerning the Company, the Company's planned online machine learning platform, the Company's business plans, any future commercialization of the Company's online learning solutions, potential customers, business objectives and other matters. Forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as "may," "will," "should," "would," "expect," "plan," "believe," "intend," "look forward," and other similar expressions among others. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties and are not guarantees of future performance. Actual results could differ materially from those contained in any forward-looking statement. Risks facing the Company and its planned platform are set forth in the Company's filings with the SEC. Except as required by applicable law, the Company undertakes no obligation to revise or update any forward-looking statement, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact:

MJ Clyburn

TraDigital IR
clyburn@tradigitalir.com

Sources

https://www.pewresearch.org/politics/2024/02/29/americans-top-policy-priority-for-2024-strengthening-the-economy/#growing-concerns-national-security-crime-and-immigration

https://news.gallup.com/poll/544415/personal-safety-fears-three-decade-high.aspx#:~:text=The%20data%20spans%201965%20to,48%25%20worried%20in%20January%201982.


FAQ

What is PREACTO™ and when did Amesite (AMST) launch its beta?

PREACTO™ is an AI-powered safety and security app developed by Amesite Inc. (NASDAQ: AMST). The beta registration for PREACTO™ was announced on July 16, 2024.

Who did Amesite (AMST) collaborate with to develop PREACTO™?

Amesite (AMST) collaborated with Chris Grollnek, a global active shooter expert and founder of the Active Shooter Prevention Project, to develop PREACTO™ and its Active Shooter Preparedness content.

What are the main features of Amesite's (AMST) PREACTO™ app?

PREACTO™'s main features include RescueCall for emergency notifications, CrimeMap for real-time crime updates, SafeZone for risk assessments, SafePath for safe routing, WeaponSight for threat identification, and IncidentReporter for quick documentation of threats.

What market is Amesite (AMST) targeting with the PREACTO™ app?

Amesite (AMST) is targeting a broad market with PREACTO™, including Fortune 100 and 500 companies, small to large corporations, the entire government sector, public entities, and other organizations concerned with safety and security.

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