Amesite Announces AI-Powered NurseMagic™ Growth in Marketing Reach to Key Markets and Meteoric Rise in Social Media Engagement

Rhea-AI Summary

Amesite (NASDAQ: AMST) reports significant marketing growth for its NurseMagic™ AI-powered healthcare app. In the past 90 days, the company's social channels achieved remarkable engagement metrics, including 12.7 million account reaches, 550,000 likes, and 400,000 shares. The app, which provides real-time AI support for caregivers, has built a community of 32,000 engaged followers.

Within five months of public launch, NurseMagic™ has secured enterprise contracts with franchise owners, launched paid individual subscriptions, and achieved HIPAA compliance. The company is executing a dual B2B and B2C strategy, supported by testimonials from owners and influencer messaging to drive adoption.

Positive

• Achieved significant social media engagement with 12.7M reaches, 550K likes, and 400K shares in 90 days
• Built a community of 32,000 engaged followers
• Secured enterprise contracts with franchise owners
• Successfully launched paid individual subscription service
• Achieved HIPAA compliance for enterprise customers

Negative

• None.

Insights

Technology Analyst

The marketing metrics and social media engagement numbers for NurseMagic™, while impressive on the surface with 12.7 million accounts reached and 550,000 likes, lack important conversion data and revenue figures that would validate actual market traction. Despite the company's claims of "major milestones," the announcement provides no concrete financial metrics or enterprise customer statistics that would substantiate real business impact.

The AI healthcare market is highly competitive, with numerous established players. While Amesite's HIPAA compliance achievement is a necessary step, it's merely table stakes in the healthcare technology sector. The company's micro-cap status ($11.5M) and the generic nature of the announced developments suggest this is primarily a marketing update rather than a material business catalyst.

For context, successful healthcare AI companies typically demonstrate value through metrics like user retention rates, clinical outcome improvements, or operational cost reductions. None of these critical indicators are present in this announcement, raising questions about the actual market penetration and revenue potential of NurseMagic™.

Company Dramatically Increasing Its Reach and Engagement as It Scales B2C and B2B Sales with AI-First Solution in Healthcare

DETROIT, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Amesite Inc. (NASDAQ: AMST), creator of the AI-powered NurseMagic™ app, announces significant marketing growth alongside its enterprise and consumer sales success. NurseMagic™ harnesses advanced AI to provide intelligent, real-time support for caregivers, transforming how care is delivered and managed. By building B2B and B2C visibility in parallel, Amesite has created a robust foundation for adoption, driving awareness among franchise owners, healthcare organizations, and individual caregivers. With proven sales to both enterprise customers and individual users, Amesite’s marketing success positions NurseMagic™ as the AI-driven leader poised for rapid scaling across markets.

With AI revolutionizing industries and generating unprecedented buzz across all segments—including healthcare—NurseMagic™ is seizing the moment. In the last 90 days alone, its social channels have reached over 12.7 million accounts, garnered 550,000 likes and over 400,000 shares of posts, showcasing the app’s growing impact and resonance with users. With AI’s potential to transform healthcare, NurseMagic™ is perfectly positioned to capitalize on its marketing and sales momentum to drive widespread adoption.

Additionally, testimonials from owners are now available, showcasing the solution’s outstanding utility, favorable business terms, and scalability in Amesite’s target markets. These testimonials also include expert opinions on the tool’s quality and influencer messaging aimed at driving user awareness of this AI-powered, disruptive solution.

Madison Bush, Director of Corporate Operations at Amesite, said, “We’ve cultivated a vibrant and supportive community across our social media channels, leveraging advanced platform tools and using data-driven tactics to deliver targeted, high-impact messaging. With over 32,000 engaged followers, the NurseMagic™ community reflects the trust and enthusiasm users have for NurseMagic™ and serves as a powerful foundation for scaling adoption of our solution.”

Brandon Owens, VP of Sales at Amesite, said, “Our large and engaged social audience is a tremendous asset for our sales efforts, providing invaluable insights into new use cases and applications for NurseMagic™. This synergy allows us to showcase real-world ROI from enthusiastic users, reinforcing the value of NurseMagic™ and driving meaningful, resonant messaging to our target audiences.”

Dr. Ann Marie Sastry, CEO of Amesite, said, “Our strategy is focused on aligning product, marketing, and sales to drive sustainable revenue growth, with a clear path to profitability. By building a highly engaged user community and leveraging real-world insights to demonstrate measurable ROI, we are creating powerful synergies that accelerate adoption. This integrated approach positions NurseMagic™ to scale efficiently across B2B and B2C markets, driving outstanding value for our customers and shareholders alike.”

Over the course of just five (5) months since making NurseMagic available to the public, Amesite has announced major milestones including enterprise contract wins in high growth companies with hundreds of franchise owners, offering of a paid individual subscription, meeting HIPAA compliance requirements for paid enterprise customers and revenue generation in the home care market.

About Amesite Inc.

Amesite Inc. (Nasdaq: AMST) is a pioneering technology company specializing in the development and marketing of B2C and B2B AI-driven solutions. Leveraging its proprietary AI infrastructure, Amesite offers cutting-edge applications that cater to both individual and professional needs. NurseMagic™, the company’s mobile app for healthcare professionals, streamlines creation of nursing notes and documentation tasks, enhances patient communication, and offers personalized guidance to nurses on patient care, medications, and handling challenging workplace situations.

Forward Looking Statements

This communication contains forward-looking statements (including within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended) concerning the Company, the Company's planned online machine learning platform, the Company's business plans, any future commercialization of the Company's online learning solutions, potential customers, business objectives and other matters. Forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as "may," "will," "should," "would," "expect," "plan," "believe," "intend," "look forward," and other similar expressions among others. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties and are not guarantees of future performance. Actual results could differ materially from those contained in any forward-looking statement. Risks facing the Company and its planned platform are set forth in the Company's filings with the SEC. Except as required by applicable law, the Company undertakes no obligation to revise or update any forward-looking statement, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact

MJ Clyburn

TraDigital IR

clyburn@tradigitalir.com

FAQ

What social media metrics has AMST's NurseMagic achieved in the last 90 days?

In the last 90 days, NurseMagic's social channels reached over 12.7 million accounts, received 550,000 likes, and generated over 400,000 shares of posts.

How many followers does AMST's NurseMagic community currently have?

NurseMagic has built a community of over 32,000 engaged followers across its social media channels.

What major milestones has AMST's NurseMagic achieved in its first 5 months?

In its first 5 months, NurseMagic secured enterprise contracts with franchise owners, launched paid individual subscriptions, met HIPAA compliance requirements, and generated revenue in the home care market.

What markets is AMST targeting with NurseMagic?

AMST is targeting both B2B (healthcare organizations and franchise owners) and B2C (individual caregivers) markets with NurseMagic.