Amyris To Acquire EcoFabulous Clean Beauty Brand Focused On Fast-Growing Gen Z Consumer Segment

Rhea-AI Summary

Amyris, Inc. (Nasdaq: AMRS) announced the acquisition of EcoFabulous Cosmetics, a brand targeting the Gen Z beauty market. This acquisition aims to enhance Amyris's position in the clean beauty segment, leveraging EcoFabulous's focus on sustainable ingredients. The deal grants Amyris a 70% controlling interest, with plans for significant growth through innovative offerings and direct-to-consumer strategies. Amyris has invested approximately $12 million in new brand acquisitions, anticipating these brands to contribute 20% to consumer revenue this year.

Positive

• Acquisition of EcoFabulous strengthens Amyris's presence in the rapidly growing Gen Z beauty segment.
• Expected to generate significant synergies through Amyris's sustainable ingredient expertise.
• Investment of $12 million in new brands, indicating strong financial commitment to growth.

Negative

• None.

EMERYVILLE, Calif., April 15, 2021 /PRNewswire/ -- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands and a top supplier of sustainable and natural ingredients, today announced that it has executed a binding term sheet for the acquisition of Gen Z-focused beauty brand, EcoFabulous Cosmetics (EcoFabulous). The acquisition furthers Amyris's growth and market leadership in clean beauty and complements Amyris's family of consumer brands, consisting of Biossance®, Pipette®, Rose Inc., JVN, Terasana, and Costa Brazil.

Gen Z consumers - people born between the mid-to-late 1990s and early 2010s - represent the fastest growing beauty segment in China, and one of the fastest growing segments in the US. Gen Z consumers have a strong desire for clean, natural and sustainable ingredients in their beauty products. Amyris puts the needs of consumers and of the planet at the forefront of its brand offerings.

EcoFabulous, founded by Marissa Shipman is focused on delivering high performance, makeup artist-quality beauty products that are clean, sustainable, and priced for Gen Z consumers. Marissa previously founded the Balm cosmetics which became her first successful global color beauty line.

"I am passionate about building beauty products that deliver real performance for the beauty consumer and make no compromise with respect to clean ingredients and packaging because there is no planet B," said Marissa. "EcoFabulous is my latest brand innovation and I am looking forward to partnering with the Amyris team to accelerate our growth. I see an exciting future leveraging the opportunities that Amyris's depth in sustainable ingredients brings to our brand."

Amyris is acquiring a 70% controlling interest in EcoFabulous and expects to grow the Gen Z consumer segment through Amyris's innovative science, sustainable ingredients, clean formulation and direct-to-consumer marketing expertise. Marissa will join Amyris to lead brand innovation and be the Chief Creative Officer for the EcoFabulous brand.

"We are very excited to be adding a Gen Z-focused offering to our portfolio," said John Melo, President and Chief Executive Officer of Amyris. "Marissa's track record of beauty brand innovation speaks for itself and she has done an incredible job building a well-positioned cosmetics brand in EcoFabulous. Our brands are powered by our leading science and ingredients portfolio that deliver the best performing products in clean beauty and make our planet healthier. We have invested approximately $12 million in acquiring and developing new brands this year, mostly funded with Amyris equity. The new brands are estimated to represent 20% of consumer revenue this year. Our direct-to-consumer sales continues to experience excellent growth and we are now experiencing better than pre-COVID sales growth with our retail store partners."

About EcoFabulous
At EcoFabulous we searched high and low for eco-friendly makeup that rocks, is not harmful to the planet, and uses green packaging. We came up empty-handed, so we made some for ourselves. With clean formulations, earth-friendly packaging, and a ceaseless devotion to all things fabulous, EcoFabulous is the freshest face in beauty. For more information, please visit www.ecofabulouscosmetics.com.

About Amyris
Amyris (Nasdaq: AMRS) is a science and technology leader in the research, development and production of sustainable ingredients for the Clean Health & Beauty and Flavors & Fragrances markets. Amyris uses an impressive array of exclusive technologies, including state-of-the-art machine learning, robotics and artificial intelligence. Our ingredients are included in over 3,000 products from the world's top brands, reaching more than 200 million consumers. Amyris is proud to own and operate a family of consumer brands - all built around its No Compromise® promise of clean ingredients: Biossance® clean beauty skincare, Pipette® clean baby skincare, and Purecane™, a zero-calorie sweetener naturally derived from sugarcane. For more information, please visit www.amyris.com.

Forward-Looking Statements
This release contains forward-looking statements, and any statements other than statements of historical fact could be deemed to be forward-looking statements. These forward-looking statements include, among other things, statements regarding Amyris's expectation of furthering its growth and market leadership in clean beauty, and in particular, with respect to the Gen Z consumer segment, with its acquisition of EcoFabulous; Amyris's plans to acquire and launch EcoFabulous and the timing thereof; and Amyris's expectations regarding launches of new brands, including that such brands will represent an estimated 20% of consumer revenue this year. These statements are based on management's current expectations and actual results and future events may differ materially due to risks and uncertainties, including risks related to any delays or failures in the successful acquisition and integration of  EcoFabulous; potential delays or failures in development, production, regulatory approval and commercialization of products, risks related to Amyris's reliance on third parties (including in the supply chain), Amyris's liquidity and ability to fund operating and capital expenses, and other risks detailed from time to time in filings Amyris makes with the Securities and Exchange Commission, including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Amyris disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.

 

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SOURCE Amyris, Inc.

FAQ

What is the significance of Amyris acquiring EcoFabulous?

The acquisition enhances Amyris's market share in the clean beauty sector, particularly targeting the Gen Z consumer demographic.

What percentage of EcoFabulous does Amyris own?

Amyris acquired a 70% controlling interest in EcoFabulous.

How much has Amyris invested in new brands this year?

Amyris has invested approximately $12 million in acquiring and developing new brands this year.

What revenue contribution is expected from new brands?

New brands, including EcoFabulous, are expected to represent 20% of consumer revenue this year.

Who will lead EcoFabulous after the acquisition?

Marissa Shipman, the founder of EcoFabulous, will join Amyris as the Chief Creative Officer for EcoFabulous.