Amplitude Expands Partner Ecosystem to Help Companies Build Better Products

Rhea-AI Summary

Amplitude, a leading digital analytics platform, announces six new and expanded integrations to help businesses understand customer behavior and enhance user experiences. The company introduces a new integration portal that simplifies and accelerates the development of integrations. Among the new integrations are partnerships with Contentful, HubSpot, WordPress, Humanic.ai, Moveable Ink, and unitQ.

The integrations offer a range of functionalities, including no-code testing for marketing, enhanced email campaign analysis, easy website data ingestion, personalized content delivery, and improved user feedback analysis. Amplitude's expanded ecosystem now includes over 130 integrations, providing customers with extensive options for data management and insights.

Positive

• New integration portal simplifies and speeds up the development process.
• Six new and expanded integrations increase functionality and user experience.
• Contentful integration allows no-code testing for marketing teams.
• Enhanced HubSpot integration improves email campaign effectiveness and analysis.
• WordPress plug-in enables one-click website data ingestion.
• Humanic.ai and Moveable Ink integrations offer personalized content delivery.
• unitQ integration enhances product development through user feedback and behavioral insights.
• Amplitude now offers over 130 integrations, expanding choices for customers.

Negative

• No specific financial performance metrics or projections provided.
• Potential complexity in managing multiple integrations for less-tech-savvy users.

New integration portal enables partners to quickly and easily build on the Amplitude platform

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, announced six new and expanded integrations that make it easier for businesses to understand customer behavior and build better experiences. Amplitude also launched a new integration portal to make developing integrations easier and faster. Technology partners can now access a range of tools and resources, including documentation, code samples, and best practices, to guide teams through necessary integration steps.

A new integration with Contentful delivers no-code testing for marketing and growth teams. The enhanced HubSpot integration helps teams deliver more effective email campaigns and better analyze campaign performance. A new WordPress plug-in ingests website data into Amplitude with just one click to power faster, data-driven website decisions. The Humanic and Movable Ink integrations help personalize content to engage customers with the right message at the right time. The new unitQ integration gives organizations the tools to build and maintain products based on user behavior and feedback.

“We want to provide our customers with the most flexible platform on the market. This means meeting them where they are so they can get the most out of their existing investments,” said Francois Ajenstat, chief product officer at Amplitude. “Our expanded partner ecosystem gives customers even more choice to integrate and extend Amplitude to meet their unique needs. Our new integration portal provides the resources teams need to easily and seamlessly build on top of our platform.”

With more than 130 total integrations available, including the recently announced Snowflake native offering, Amplitude provides customers with a wide range of choices for getting data into—and insights out of—its platform. New and expanded integrations include:

• Contentful: Contentful is an interactive content platform that turns digital content into impactful customer experiences. Web, growth, and marketing teams can run no-code tests with Amplitude Experiment and Contentful to easily improve messaging, page layouts, and calls to action without engineering support.
• HubSpot: HubSpot is a customer platform that helps companies grow their business. With an enhanced two-way integration, companies can bring user cohort data from Amplitude into HubSpot to easily tailor email campaigns or bring HubSpot data into Amplitude for deeper analysis of campaign performance.
• WordPress: WordPress is a content management platform that powers over 400 million websites. Customers can bring website data from any WordPress page into Amplitude in just one click. With this new free plug-in, web and marketing teams can quickly gain insights into user behavior to boost engagement and increase conversion rates.
• Movable Ink: Movable Ink uses artificial intelligence (AI) to develop creative content for every customer touchpoint. Send data from Amplitude to Movable Ink to automatically generate custom marketing content tailored to each user's preferences.
• Humanic: Humanic is a marketing automation platform that leverages AI to unlock growth for product-led companies. With data from Amplitude, teams can use the Humanic integration to deliver hyper-personalized content that drives higher activation and adoption.
• unitQ: unitQ builds AI solutions to help companies better understand and take action on user feedback. With the new unitQ integration, teams can uncover behavioral insights alongside customer feedback channels to improve onboarding, A/B testing, feature road mapping, and more.

“Today, companies need to personalize experiences across every touchpoint. With our new integration with Amplitude Experiment, digital teams can easily optimize every experience in Contentful,” said Karthik Rau, CEO of Contentful. “With access to no-code web experimentation, every team can maximize their content's potential and build world-class experiences in just a few clicks.”

Learn more about the latest ecosystem updates here and discover all of Amplitude’s partner integrations here.

About Amplitude

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Almost 3,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240612845583/en/

Communications

Darah Easton

press@amplitude.com

Source: Amplitude, Inc.

FAQ

What new integrations did Amplitude announce?

Amplitude announced new integrations with Contentful, HubSpot, WordPress, Humanic.ai, Moveable Ink, and unitQ.

What is the purpose of Amplitude's new integration portal?

The new integration portal is designed to make developing integrations easier and faster by providing tools and resources, including documentation, code samples, and best practices.

How does the Contentful integration benefit marketing teams?

The Contentful integration allows marketing teams to run no-code tests to improve messaging, page layouts, and calls to action without needing engineering support.

What are the functionalities of the enhanced HubSpot integration?

The enhanced HubSpot integration helps teams deliver more effective email campaigns and better analyze campaign performance by bringing user cohort data from Amplitude into HubSpot.

How does the new WordPress plug-in help users?

The new WordPress plug-in allows users to ingest website data into Amplitude with just one click, facilitating faster, data-driven website decisions.

What does the unitQ integration offer to users?

The unitQ integration provides tools to build and maintain products based on user behavior and feedback, improving onboarding, A/B testing, and feature road mapping.

How many integrations does Amplitude offer now?

Amplitude now offers over 130 integrations, including the recently announced warehouse-native offering with Snowflake.