Amplitude Brings the Power of Product Analytics to Snowflake AI Data Cloud
Amplitude has announced the general availability of its Snowflake native offering at the Snowflake Data Cloud Summit 2024. This solution allows companies to use Amplitude's product analytics without transferring data out of Snowflake. By running queries directly within Snowflake, businesses can gain comprehensive customer insights faster while maintaining data privacy and compliance. This offering, included for free in all Amplitude plans for up to five seats, aims to enhance data access and optimize performance. With integration from over 130 data sources, Amplitude enables businesses to make smarter product decisions and drive growth.
- Amplitude offers its Snowflake native solution for free in all plans for up to five seats, making it accessible to both startups and large enterprises.
- Direct integration with Snowflake allows for faster, more secure data analysis without the need for multiple data storage solutions.
- The new offering facilitates comprehensive customer insights, aiding in better product development and business growth.
- Integration with over 130 data sources provides flexibility for businesses to leverage data from various parts of their digital ecosystem.
- The solution aligns with privacy, security, and compliance standards, ensuring trusted and up-to-date data for smarter decision-making.
- No direct financial data or revenue impact from the announcement was provided, leaving potential investors without critical performance indicators.
- The provision of free access for up to five seats might not significantly impact larger enterprise deals or revenues.
- The announcement lacks specific metrics or case studies demonstrating the effectiveness and ROI of the new offering.
Insights
Amplitude announced the general availability of its new Snowflake native offering at the Snowflake Data Cloud Summit 2024, which represents a strategic move to enhance its product analytics capabilities. This offering allows companies to leverage Amplitude’s analytics directly within Snowflake’s AI Data Cloud without the need to move data. This is significant from a financial perspective as it positions Amplitude to attract a wide range of customers, from startups to large enterprises, by providing a free tier for up to five seats.
By eliminating the need for data movement, this integration simplifies data management, potentially reducing operational costs for customers. Additionally, the integration of over 130 data sources and a hybrid option for data access offers flexibility and choice, which are likely to be appealing features for data-centric businesses. This move could lead to a broader adoption of Amplitude’s services, driving revenue growth.
From an investor’s standpoint, the integration with Snowflake should enhance Amplitude’s market position as a leader in product analytics, potentially increasing its market share. However, it is important to monitor the company’s ability to convert free users into paying customers and to see if this offering will drive significant revenue growth in the long term.
The integration of Amplitude’s product analytics with Snowflake’s AI Data Cloud is a noteworthy technical development. This offering allows seamless data analysis without the need to transfer data out of the Snowflake environment. This is particularly valuable in terms of data security and compliance, as it ensures that sensitive customer data remains within a controlled and secure environment.
Additionally, the ability to execute queries directly within Snowflake can lead to faster insights and decision-making, which is critical for businesses aiming to improve their products based on user behavior. The emphasis on real-time data and the reduction of data silos are key technical advantages that can lead to more accurate and timely insights.
For product and engineering teams, this integration reduces the operational burden associated with data management and enhances their ability to innovate and deliver new features quickly. This should lead to better customer experiences and can drive business growth, aligning with Amplitude’s goal of providing immediate business impact.
Amplitude’s partnership with Snowflake to offer a native product analytics solution addresses a growing market trend towards centralized data platforms. The ability to run analytics within Snowflake without moving data can be seen as a competitive advantage, especially in industries with stringent data privacy regulations. This move positions Amplitude favorably against competitors who may not offer similar integrations.
The decision to include this offering for free in every plan, allowing up to five seats without charge, is a strategic effort to increase market penetration. This approach is likely to attract a broad spectrum of users, from small startups needing cost-effective solutions to large enterprises seeking robust analytics capabilities. The hybrid option for data access also demonstrates Amplitude’s understanding of diverse business needs in the market.
Overall, this development could enhance customer loyalty and expand Amplitude’s user base, potentially leading to sustained revenue growth. However, it will be important to observe how effectively Amplitude can monetize this free offering and convert users into long-term paying customers.
New offering helps companies uncover complete customer insights without any data leaving the AI Data Cloud
This offering helps businesses capitalize on their investments to centralize data in Snowflake. Through Amplitude’s direct connection, all queries are run within Snowflake, removing the need to store or copy data to multiple places. With data trusted, secure, and always up-to-date, teams can make smarter product decisions while maintaining privacy, security, and compliance requirements. The combined power of Amplitude and Snowflake makes it easy for companies to bring product and customer insights together faster than ever to understand user journeys across every touchpoint.
“We want to help every user quickly and easily build in the AI Data Cloud so they can deliver immediate business impact. Our continued investments with Amplitude allow us to do that at a greater scale,” said Chris Child, VP and head of worldwide sales engineering at Snowflake. “Amplitude is well known for providing self-serve product analytics. With this new application, customers can better understand user behavior and gain critical behavioral insights without their data ever leaving Snowflake.”
As more companies look to adopt Snowflake native analytics, Amplitude is including this offering for free in every plan. From startups to the largest enterprise organizations in the world, every team can get started for free for up to five seats.
Amplitude is committed to meeting customers where they are when it comes to their data. With integrations with over 130 data sources, Amplitude offers customers the most choice and flexibility to leverage data anywhere in their digital ecosystem. While other solutions on the market force customers to choose native or non-native connections, Amplitude provides a hybrid option to help businesses optimize data access and performance in the way that works best for their unique needs.
“We want to provide our customers with the most choice and flexibility to leverage their data their way,” said Francois Ajenstat, chief product officer at Amplitude. “Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. With the best of Amplitude and Snowflake together, teams can now focus on what matters most: creating amazing customer experiences that drive business growth.”
By building applications on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden, delivering differentiated products to customers. This also gives builders access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about how organizations are building next-gen apps on Snowflake, click here.
Learn more about Snowflake Native Amplitude here. Visit Amplitude at booth #1237 at Snowflake Data Cloud Summit, happening now through June 6, 2024, or follow along on Twitter, LinkedIn, and the Amplitude blog for more updates.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Almost 3,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2024 Report. Learn how to optimize your digital products and business at amplitude.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240604515262/en/
Communications
Darah Easton
press@amplitude.com
Source: Amplitude, Inc.
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