AssetMark Launches Advisor Dashboard, First Step in Broader Digital Ecosystem Enhancements
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Insights
The introduction of AssetMark's Advisor Dashboard represents a strategic enhancement in the wealth management technology sector, aiming to streamline the operational efficiency of financial advisors. By providing real-time client and business insights, this platform is likely to influence advisor productivity, which in turn could affect the client acquisition and retention rates for firms using AssetMark's services.
From a market research perspective, the integration of customizable dashboards aligns with the current trend towards personalization and data-driven decision-making in financial services. This feature can potentially lead to a competitive advantage for AssetMark, as advisors seek more tailored solutions that can adapt to their unique business models and client needs.
The ability for advisors to create multiple custom dashboards is noteworthy, as it indicates a shift towards more granular control over data presentation and analysis. This level of customization could result in better-informed investment strategies and more personalized client service, which are critical factors in the wealth management industry's growth.
AssetMark's launch of the Advisor Dashboard may have significant financial implications for the company and its stakeholders. By enhancing the user experience for advisors, AssetMark positions itself to potentially increase its market share within the wealth management solutions sector. The platform's ability to provide a more intuitive user experience could lead to higher adoption rates among financial advisors, which would translate into increased revenue for AssetMark.
Furthermore, the focus on efficiency and streamlined workflows could result in cost savings for advisors, as they might spend less time on administrative tasks and more on revenue-generating activities. Over time, these savings could be reflected in AssetMark's financial performance, particularly if the platform helps to attract larger advisory firms that manage substantial assets under management (AUM).
It is also important to consider the capital investment required for the development and maintenance of such a technology platform. The return on this investment will be a key metric to watch, as it will influence the long-term financial health of AssetMark.
The Advisor Dashboard by AssetMark signifies a broader trend within the wealth management industry towards digital transformation. The emphasis on a tech stack that is faster, more flexible and intuitive reflects an industry-wide push for innovation in financial technology (FinTech).
From a technology standpoint, the use of drag-and-drop tiles and customizable interfaces is indicative of a user-centric design philosophy that is becoming essential in software development, especially in platforms that handle complex data. The capability to create up to five custom dashboards per advisor demonstrates AssetMark's commitment to providing scalable and adaptable tech solutions that cater to various use cases and client scenarios.
Technological advancements such as these are pivotal in maintaining a competitive edge. For AssetMark, the success of this platform will largely depend on the robustness of its infrastructure, the security of client data and the platform's ability to integrate seamlessly with other tools and services used by financial advisors.
The new eWealthManager® homepage aims to help advisors manage their businesses more efficiently
CONCORD, Calif., March 04, 2024 (GLOBE NEWSWIRE) -- AssetMark, a leading provider of wealth management solutions powering independent financial advisors and their clients, today announced the launch of its Advisor Dashboard, the new central hub of AssetMark’s digital platform. Designed to deliver real-time client and business insights, the Advisor Dashboard enhances efficiencies for advisors and streamlines their workflows.
“At AssetMark, we are committed to empowering advisors with the technology they need to thrive,” said Esi Minta-Jacobs, EVP, Head of HR & Digital Product Solutions for AssetMark. “The Advisor Dashboard marks a significant step forward in our ongoing mission to modernize our tech stack and create a faster, more flexible, and intuitive user experience for advisors. This enhanced platform will equip them to confidently guide their clients through their financial journeys.”
The Advisor Dashboard serves as the new homepage of AssetMark’s advisor platform, offering a comprehensive view of key performance indicators across clients, accounts, and businesses. Advisors can tailor their dashboards to their specific needs using drag-and-drop tiles, displaying vital information like total assets under management, client lists, and account details.
The Advisor Dashboard acts as a launchpad to all of AssetMark’s digital capabilities, empowering advisors with the data, tools, and technology they need to engage clients, deliver expert financial guidance, and manage their businesses efficiently.
Advisors can create up to five custom dashboards for different activities, each with its own set of customizable tiles. This personalized approach ensures advisors have the information they need at their fingertips, maximizing efficiency and productivity.
To learn more about the Advisor Dashboard, visit www.assetmark.com or join AssetMark’s upcoming webinar, “Empower Your Growth: Unlock the Power of the Advisor Dashboard,” on Thursday, March 7 at 4:00 pm ET for a live dashboard walkthrough and Q&A session.
About AssetMark
AssetMark operates a wealth management platform that powers independent financial advisors and their clients. Together with our affiliates Voyant and Adhesion Wealth, we serve advisors of all models at every stage of their journey with flexible, purpose-built solutions that champion client engagement and drive efficiency. Our ecosystem of solutions equips advisors with services and capabilities that would otherwise require significant investments of time and money, ultimately enabling them to deliver better investor outcomes and enhance their productivity, profitability, and client satisfaction.
Founded in 1996 and based in Concord, California, the company has nearly 1,000 employees. Today, the AssetMark platform serves over 9,300 financial advisors and over 254,000 investor households. As of December 31, 2023, the company had
Media:
Alaina Kleinman
Head of PR & Communications
alaina.kleinman@assetmark.com
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