AMD Reshapes Automotive Industry with Advanced AI Engines and Elevated In-Vehicle Experiences at CES 2024
- AMD showcases innovative automotive devices at CES 2024
- Introduction of Versal AI Edge XA adaptive SoCs and Ryzen Embedded V2000A Series processors
- Advanced AI Engine in Versal AI Edge XA SoCs optimized for numerous next-generation advanced automotive systems and applications
- Ryzen Embedded V2000A Series processors power next-generation automotive digital cockpit
- AMD's expanding automotive portfolio presents a significant opportunity to serve the high-growth market
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Insights
The introduction of AMD's Versal AI Edge XA adaptive SoC and Ryzen Embedded V2000A Series processor represents a strategic move to capture market share in the burgeoning automotive tech sector. The automotive semiconductor market is experiencing rapid growth, driven by the increasing complexity of in-vehicle systems and the shift towards autonomous driving technologies. AMD's focus on AI and advanced driver safety aligns with industry trends towards software-defined vehicles and enhanced in-vehicle experiences (IVX).
From a market perspective, AMD’s partnership with a broad range of ecosystem players, including BlackBerry and ECARX, could potentially create a network effect that accelerates adoption. The scalability of the Versal AI Edge XA adaptive SoCs, ranging from 20k LUTs to 521k LUTs and from 5 TOPs to 171 TOPs, is noteworthy as it allows for customization based on specific automotive requirements, which could be a key differentiator in a market where flexibility is increasingly valued.
AMD's announcement is likely to be well-received by investors, as it demonstrates the company's continued innovation and expansion into high-growth markets. The automotive sector's shift towards electrification and autonomy presents a significant revenue opportunity for semiconductor companies. The auto-qualification of the Versal AI Edge XA SoCs and the Ryzen Embedded V2000A Series processors indicates a commitment to meeting the rigorous standards of the automotive industry, which may enhance AMD's reputation and lead to increased market penetration.
The financial implications for AMD hinge on the successful integration of these processors into upcoming vehicle models and the ability to maintain a competitive edge in technology. The compound annual growth rate (CAGR) of 41% for highly automated vehicles between 2024 and 2030, as cited by ABI Research, suggests a robust market trajectory that AMD is positioning itself to capitalize on.
AMD's Versal AI Edge XA adaptive SoCs and Ryzen Embedded V2000A Series processors are poised to offer significant advancements in automotive technology. The AI Engine in the Versal AI Edge XA SoCs is particularly relevant for autonomous vehicle applications, where real-time processing of vast data from sensors like LiDAR and cameras is critical. The ability to perform AI inference and support various AI models is crucial for the development of advanced driver assistance systems (ADAS) and autonomous driving features.
The Ryzen Embedded V2000A Series processors cater to the growing demand for sophisticated infotainment systems, which are becoming a key factor in consumer vehicle choice. The integration of 'Zen 2' cores and AMD Radeon Vega 7 graphics, along with support for Automotive Grade Linux and Android Automotive, underscores the processors' potential to deliver a rich, seamless in-vehicle experience, mirroring the performance consumers expect from home entertainment systems.
— New Versal AI Edge XA adaptive SoCs and Ryzen Embedded V2000A Series processors underscore AMD leadership for powering next-generation automotive systems —
— Participating auto ecosystem partners at CES include: BlackBerry, Cognata, ECARX, Hesai, Luxoft, QNX, QT, Robosense, SEYOND, Tanway, Visteon and XYLON —
SANTA CLARA, Calif., Jan. 04, 2024 (GLOBE NEWSWIRE) -- Today, AMD (NASDAQ: AMD) announced it will showcase automotive innovation at CES 2024 and expand its portfolio with the introduction of two new devices, the Versal™ AI Edge XA adaptive SoC and Ryzen™ Embedded V2000A Series processor. The devices underscore AMD automotive technology leadership and are designed to serve key automotive focus segments including infotainment, advanced driver safety and autonomous driving. Working alongside a growing automotive partner ecosystem, AMD will demonstrate at CES 2024 the broad range of capabilities and applications for these new devices in automotive solutions available today and in the future.
Versal AI Edge XA adaptive SoCs add an advanced AI Engine, enabling the devices to be further optimized for numerous next-generation advanced automotive systems and applications including: forward cameras, in-cabin monitoring, LiDAR, 4D radar, surround-view, automated parking and autonomous driving. Versal AI Edge XA adaptive SoCs are also the first AMD 7nm device to be auto-qualified, bringing hardened IP and added security to automotive applications where safety is paramount.
Ryzen Embedded V2000A Series processors power the next-generation automotive digital cockpit, from the infotainment console to the digital cluster and passenger displays. The expansion of the AMD Ryzen Embedded V2000A Series brings the first x86 auto-qualified processor family to offer the same PC-like experience consumers have come to expect from home entertainment which they can now enjoy in-vehicle, on the go.
“Our expanding and highly diversified AMD automotive portfolio presents a significant opportunity to serve this high-growth market while also underscoring the tremendous synergy of our combined automotive teams since the acquisition of Xilinx almost two years ago,” said Salil Raje, senior vice president and general manager, Adaptive and Embedded Computing Group, AMD. “As we look ahead to 2024’s Consumer Electronics Show, we are excited to showcase our achievements working in collaboration with our ecosystem partners that will advance the future of the automotive industry.”
Elevating AI Engines with Versal AI Edge XA
Versal AI Edge XA adaptive SoCs, equipped with AI Engines offer many benefits for AI compute, vision and signal processing. Versal AI Edge XA adaptive SoCs can perform AI inference on large ingests of data, and can also be used in edge sensors, such as LiDARs, radars and cameras, or in a centralized domain controller. The AI Engines are capable of handling different types of AI models such as classification and feature tracking. This device portfolio ranges from 20k LUTs to 521k LUTs, and from 5 TOPs to 171 TOPs. Scalable across this product portfolio, designers can easily port their designs with the same tools, ecosystem and safety certifications.
Versal AI Edge XA adaptive SoCs can accelerate high-performing AI compute applications, while providing safety and security features and advance automotive designs. The first devices will be released early 2024, with further releases planned later in the year.
“In the future, automakers will leverage autonomous vehicle applications to shape their brand identities. With these applications relying heavily on artificial intelligence, automakers need compute platforms that deliver powerful and efficient AI compute,” said James Hodgson, research director at ABI Research. “The number of highly automated vehicles* shipping each year is set to grow at a CAGR of
Enhancing Consumers’ In-vehicle Experiences with AMD Ryzen Embedded V2000A
Advances in consumer electronics have raised expectations for in-vehicle experiences (IVX). Entertainment, connectivity, workplace on wheels and safety are becoming important factors that influence consumer decisions, which is what led AMD to launch the new AMD Ryzen Embedded V2000A Series processor. This auto-grade device enables carmakers to deliver impressive performance and multitasking for infotainment and IVX systems so passengers can stay connected on the go.
Built on innovative 7nm process technology, ‘Zen 2’ cores and high-performance AMD Radeon Vega 7 graphics, the AMD Ryzen Embedded V2000A Series processor provides a new class of performance. It delivers high-definition graphics, with enhanced security features and automotive software enablement through hypervisors in addition to support for Automotive Grade Linux and Android Automotive.
“Since introducing the ECARX Makalu digital cockpit using AMD Ryzen Embedded processors, they have proven to be key for powering the ECARX automotive solutions that require advanced compute power with visual graphic rendering capabilities,” said Peter Cirino, Chief Operating Officer, ECARX. “With the Ryzen Embedded V2000A Series processor, ECARX looks forward to expanding the capabilities of our next-generation digital cockpit solutions for software-defined vehicles in 2024 and beyond.”
AMD Advancing Automotive at CES
AMD will be showcasing its broad range of automotive solutions in conjunction with ecosystem partners. Demonstrations include: In-Vehicle Experience, AI Optimized Real-time Multi-sensor Object Detection, Automated Parking, Display Expansion, LiDAR, 3D Surround View, Driver Monitoring, and more. Participating automotive ecosystem partners include: BlackBerry, Cognata, ECARX, Hesai, Luxoft, QNX, QT, Robosense, SEYOND, Tanway, Visteon and XYLON.
Visit the AMD booth at LVCC West Hall #W319 at CES 2024 to learn more about AMD automotive solutions and speak with AMD experts.
Supporting Resources
- Learn more about AMD Ryzen Embedded V2000A Processors
- View the Versal AI Edqe XA Adaptive SoC Product Data Sheet
- View the XA Automotive Portfolio Product Selection Guide
- Follow AMD on Twitter
- Connect with AMD on LinkedIn
AMD in Automotive
As the pace of innovation continues to accelerate in the automotive industry, the need for high-performance compute, compute acceleration and graphics technologies is increasing. AMD is a leader at this inflection point, with a broad line of high-performance CPUs, GPUs, FPGAs and Adaptive SoCs. From powering in-vehicle infotainment systems to advanced driver-assistance systems, autonomous driving and networking applications where functional safety is of paramount importance, AMD provides carmakers with a one-stop shop for silicon and software solutions. For more information, visit AMD's Automotive website.
About AMD
For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, LinkedIn and Twitter pages.
*Vehicles with Level 2+ functionality or higher
AMD, the AMD Arrow logo, Ryzen, Versal, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
Contact:
David Szabados
AMD Communications
(408) 472-2439
david.szabados@amd.com
Suresh Bhaskaran
AMD Investor Relations
(408) 749-2845
Suresh.Bhaskaran@amd.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bd6f3f40-68fb-428c-80ed-c45dfef24fac
FAQ
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