Online tutoring market size to grow by USD 196.35 billion from 2022 to 2027: Growing importance of STEM education to drive growth - Technavio
The global online tutoring market is projected to grow by USD 196.35 billion between 2022 and 2027, with a CAGR of 15.38%. This growth is primarily driven by the increasing focus on STEM education and the rising demand for skilled professionals in these fields. Key trends include the adoption of mobile apps and VR technology for tutoring services. However, challenges such as competition from open-source tutoring platforms may impede growth. The online tutoring market is fragmented, with major players like Ambow Education and TAL Education Group leading the sector.
- Projected growth of USD 196.35 billion from 2022 to 2027.
- CAGR of 15.38% anticipated during the forecast period.
- Growing focus on STEM education driving market expansion.
- Adoption of mobile apps and VR technology by tutors is increasing.
- Competition from free open-source tutoring services may hinder market growth.
Leading driver
The growing importance of STEM education is driving the global online tutoring market growth. STEM curriculum is based on four disciplines, namely science, technology, engineering, and mathematics. These subjects are integrated into a unified learning model based on real-world applications. STEM curriculum trains students on job-relevant skills. Therefore, the increasing number of STEM job opportunities, along with the rising competition in STEM competitive exams, will encourage more students to enroll in online tutoring services during the forecast period.
Key trends
Apps and wearables for online tutoring are key trends in the market. Tutors are using technologies such as VR and mobile apps for online sessions. The proliferation of smartphones, along with the increasing penetration of the Internet, has fueled the demand for mobile learning apps. VR devices and smartwatches can be used to share content easily. Therefore, more vendors are expected to integrate such technologies into their offerings during the forecast period.
Major challenges
The threat from open-source and private tutoring is challenging the global online tutoring market growth. Online tutoring vendors provide paid tutoring courses. However, many open-source online tutoring firms offer free programs. Hence, many price-sensitive consumers prefer free services offered by open-source tutoring firms. Therefore, the growing demand for open-source and private tutoring will hinder the growth of the market during the forecast period.
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Online tutoring market – Vendor analysis
Vendor landscape –
The global online tutoring market is fragmented, with the presence of several vendors. A few prominent vendors that offer online tutoring in the market are
Vendor offerings -
Ambow Education Holding Ltd. - The company offers online tutoring, such as K-12 educational services.ArborBridge LLC - The company offers online tutoring for SAT and ACT coaching.China Distance Education Holdings Ltd. - The company offers online tutoring for accounting, healthcare, engineering, and construction.- For details on vendors and their offerings – Request a sample report
Online tutoring market - Segmentation Assessment
Segment overview
Technavio has segmented the market based on courses (STEM, language courses, and other courses), platform (desktop tutoring and mobile tutoring).
- The STEM segment will account for a significant share of the market growth during the forecast period. It includes tutoring services in STEM subjects for K-12 and higher education students. Countries such as
China ,India , the US, and theUK are focusing on STEM education to reduce the supply-demand gap in STEM-related jobs. Such initiatives will drive the growth of this segment during the forecast period.
Geography overview
Based on geography, the global online tutoring market is segmented into APAC,
- APAC is expected to account for
47% of the market's growth during the forecast period.China ,India , andJapan are the key countries in the online tutoring market in the region. Some of the major vendors offering online tutoring services in the region areAmbow Education Holding Ltd. (Ambow Education ), BYJU's (Think & Learn Pvt. Ltd. ),China Distance Education Holdings Ltd. (China Distance Education ), iTutorGroup, New Oriental Education and Technology Group Inc. (New Oriental Education),TAL Education Group , andVedantu Innovations Pvt. Ltd. (Vedantu).
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What are the key data covered in this online tutoring market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the online tutoring market between 2023 and 2027
- Precise estimation of the size of the online tutoring market and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the online tutoring market across APAC,
Europe ,North America ,South America , andMiddle East andAfrica - A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of online tutoring market vendors
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Online Tutoring Market Scope | |
Report Coverage | Details |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of |
Market growth 2023-2027 | |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 15.03 |
Regional analysis | APAC, |
Performing market contribution | APAC at |
Key countries | US, China,Germany, and |
Competitive landscape | Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
Key companies profiled | |
Market dynamics | Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global online tutoring market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global online tutoring market 2017 - 2021 ($ billion)
- 4.2 Course Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Course Segment 2017 - 2021 ($ billion)
- 4.3 Platform Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Courses
- 6.1 Market segments
- Exhibit 30: Chart on Courses - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Courses - Market share 2022-2027 (%)
- 6.2 Comparison by Courses
- Exhibit 32: Chart on Comparison by Courses
- Exhibit 33: Data Table on Comparison by Courses
- 6.3 STEM - Market size and forecast 2022-2027
- Exhibit 34: Chart on STEM - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on STEM - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on STEM - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on STEM - Year-over-year growth 2022-2027 (%)
- 6.4 Language courses - Market size and forecast 2022-2027
- Exhibit 38: Chart on Language courses - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Language courses - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Language courses - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Language courses - Year-over-year growth 2022-2027 (%)
- 6.5 Other courses - Market size and forecast 2022-2027
- Exhibit 42: Chart on Other courses - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Other courses - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Other courses - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Other courses - Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by Courses
- Exhibit 46: Market opportunity by Courses ($ billion)
7 Market Segmentation by Platform
- 7.1 Market segments
- Exhibit 47: Chart on Platform - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Platform - Market share 2022-2027 (%)
- 7.2 Comparison by Platform
- Exhibit 49: Chart on Comparison by Platform
- Exhibit 50: Data Table on Comparison by Platform
- 7.3 Desktop tutoring - Market size and forecast 2022-2027
- Exhibit 51: Chart on Desktop tutoring - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Desktop tutoring - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Desktop tutoring - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Desktop tutoring - Year-over-year growth 2022-2027 (%)
- 7.4 Mobile tutoring - Market size and forecast 2022-2027
- Exhibit 55: Chart on Mobile tutoring - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Mobile tutoring - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Mobile tutoring - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Mobile tutoring - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Platform
- Exhibit 59: Market opportunity by Platform ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 61: Chart on Market share by geography 2022-2027 (%)
- Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 63: Chart on Geographic comparison
- Exhibit 64: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4
Europe - Market size and forecast 2022-2027 - Exhibit 69: Chart on
Europe - Market size and forecast 2022-2027 ($ billion) - Exhibit 70: Data Table on
Europe - Market size and forecast 2022-2027 ($ billion) - Exhibit 71: Chart on
Europe - Year-over-year growth 2022-2027 (%) - Exhibit 72: Data Table on
Europe - Year-over-year growth 2022-2027 (%)
- 9.5
North America - Market size and forecast 2022-2027 - Exhibit 73: Chart on
North America - Market size and forecast 2022-2027 ($ billion) - Exhibit 74: Data Table on
North America - Market size and forecast 2022-2027 ($ billion) - Exhibit 75: Chart on
North America - Year-over-year growth 2022-2027 (%) - Exhibit 76: Data Table on
North America - Year-over-year growth 2022-2027 (%)
- 9.6
South America - Market size and forecast 2022-2027 - Exhibit 77: Chart on
South America - Market size and forecast 2022-2027 ($ billion) - Exhibit 78: Data Table on
South America - Market size and forecast 2022-2027 ($ billion) - Exhibit 79: Chart on
South America - Year-over-year growth 2022-2027 (%) - Exhibit 80: Data Table on
South America - Year-over-year growth 2022-2027 (%)
- 9.7
Middle East andAfrica - Market size and forecast 2022-2027 - Exhibit 81: Chart on
Middle East andAfrica - Market size and forecast 2022-2027 ($ billion) - Exhibit 82: Data Table on
Middle East andAfrica - Market size and forecast 2022-2027 ($ billion) - Exhibit 83: Chart on
Middle East andAfrica - Year-over-year growth 2022-2027 (%) - Exhibit 84: Data Table on
Middle East andAfrica - Year-over-year growth 2022-2027 (%)
- 9.8
China - Market size and forecast 2022-2027 - Exhibit 85: Chart on
China - Market size and forecast 2022-2027 ($ billion) - Exhibit 86: Data Table on
China - Market size and forecast 2022-2027 ($ billion) - Exhibit 87: Chart on
China - Year-over-year growth 2022-2027 (%) - Exhibit 88: Data Table on
China - Year-over-year growth 2022-2027 (%)
- 9.9 US - Market size and forecast 2022-2027
- Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.10
Japan - Market size and forecast 2022-2027 - Exhibit 93: Chart on
Japan - Market size and forecast 2022-2027 ($ billion) - Exhibit 94: Data Table on
Japan - Market size and forecast 2022-2027 ($ billion) - Exhibit 95: Chart on
Japan - Year-over-year growth 2022-2027 (%) - Exhibit 96: Data Table on
Japan - Year-over-year growth 2022-2027 (%)
- 9.11
Germany - Market size and forecast 2022-2027 - Exhibit 97: Chart on
Germany - Market size and forecast 2022-2027 ($ billion) - Exhibit 98: Data Table on
Germany - Market size and forecast 2022-2027 ($ billion) - Exhibit 99: Chart on
Germany - Year-over-year growth 2022-2027 (%) - Exhibit 100: Data Table on
Germany - Year-over-year growth 2022-2027 (%)
- 9.12
UK - Market size and forecast 2022-2027 - Exhibit 101: Chart on
UK - Market size and forecast 2022-2027 ($ billion) - Exhibit 102: Data Table on
UK - Market size and forecast 2022-2027 ($ billion) - Exhibit 103: Chart on
UK - Year-over-year growth 2022-2027 (%) - Exhibit 104: Data Table on
UK - Year-over-year growth 2022-2027 (%)
- 9.13
India - Market size and forecast 2022-2027 - Exhibit 105: Chart on
India - Market size and forecast 2022-2027 ($ billion) - Exhibit 106: Data Table on
India - Market size and forecast 2022-2027 ($ billion) - Exhibit 107: Chart on
India - Year-over-year growth 2022-2027 (%) - Exhibit 108: Data Table on
India - Year-over-year growth 2022-2027 (%)
- 9.14 Market opportunity by geography
- Exhibit 109: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 110: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 112: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 113: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 114: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 115: Matrix on vendor position and classification
- 12.3 Ambow Education Holding Ltd.
- Exhibit 116:
Ambow Education Holding Ltd. - Overview - Exhibit 117:
Ambow Education Holding Ltd. - Business segments - Exhibit 118:
Ambow Education Holding Ltd. - Key news - Exhibit 119:
Ambow Education Holding Ltd. - Key offerings - Exhibit 120:
Ambow Education Holding Ltd. - Segment focus
- 12.4 ArborBridge LLC
- Exhibit 121:
ArborBridge LLC - Overview - Exhibit 122:
ArborBridge LLC - Product / Service - Exhibit 123:
ArborBridge LLC - Key offerings
- 12.5
China Distance Education Holdings Ltd. - Exhibit 124:
China Distance Education Holdings Ltd. - Overview - Exhibit 125:
China Distance Education Holdings Ltd. - Business segments - Exhibit 126:
China Distance Education Holdings Ltd. - Key news - Exhibit 127:
China Distance Education Holdings Ltd. - Key offerings - Exhibit 128:
China Distance Education Holdings Ltd. - Segment focus
- 12.6 Club Z Inc.
- Exhibit 129:
Club Z Inc. - Overview - Exhibit 130:
Club Z Inc. - Product / Service - Exhibit 131:
Club Z Inc. - Key offerings
- 12.7 D2L Corp.
- Exhibit 132:
D2L Corp. - Overview - Exhibit 133:
D2L Corp. - Product / Service - Exhibit 134:
D2L Corp. - Key news - Exhibit 135:
D2L Corp. - Key offerings
- 12.8 Fleet Education Services Ltd.
- Exhibit 136:
Fleet Education Services Ltd. - Overview - Exhibit 137:
Fleet Education Services Ltd. - Product / Service - Exhibit 138:
Fleet Education Services Ltd. - Key offerings
- 12.9 Growing Stars Inc.
- Exhibit 139: Growing Stars Inc. - Overview
- Exhibit 140: Growing Stars Inc. - Product / Service
- Exhibit 141: Growing Stars Inc. - Key offerings
- 12.10 iTutorGroup Ltd.
- Exhibit 142: iTutorGroup Ltd. - Overview
- Exhibit 143: iTutorGroup Ltd. - Product / Service
- Exhibit 144: iTutorGroup Ltd. - Key offerings
- 12.11 John Wiley and Sons Inc.
- Exhibit 145: John Wiley and Sons Inc. - Overview
- Exhibit 146: John Wiley and Sons Inc. - Business segments
- Exhibit 147: John Wiley and Sons Inc. - Key offerings
- Exhibit 148: John Wiley and Sons Inc. - Segment focus
- 12.12 Pearson Plc
- Exhibit 149: Pearson Plc - Overview
- Exhibit 150: Pearson Plc - Business segments
- Exhibit 151: Pearson Plc - Key offerings
- Exhibit 152: Pearson Plc - Segment focus
- 12.13 Stride Inc.
- Exhibit 153: Stride Inc. - Overview
- Exhibit 154: Stride Inc. - Product / Service
- Exhibit 155: Stride Inc. - Key offerings
- 12.14 TAL Education Group
- Exhibit 156:
TAL Education Group - Overview - Exhibit 157:
TAL Education Group - Business segments - Exhibit 158:
TAL Education Group - Key offerings - Exhibit 159:
TAL Education Group - Segment focus
- 12.15
Think and Learn Pvt. Ltd. - Exhibit 160:
Think and Learn Pvt. Ltd. - Overview - Exhibit 161:
Think and Learn Pvt. Ltd. - Product / Service - Exhibit 162:
Think and Learn Pvt. Ltd. - Key offerings
- 12.16 Varsity Tutors LLC
- Exhibit 163:
Varsity Tutors LLC - Overview - Exhibit 164:
Varsity Tutors LLC - Product / Service - Exhibit 165:
Varsity Tutors LLC - Key offerings
- 12.17 Vedantu Innovations Pvt. Ltd.
- Exhibit 166:
Vedantu Innovations Pvt. Ltd. - Overview - Exhibit 167:
Vedantu Innovations Pvt. Ltd. - Product / Service - Exhibit 168:
Vedantu Innovations Pvt. Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources
- 13.5 List of abbreviations
- Exhibit 175: List of abbreviations
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