365 Impact Kicks off Nationwide Tour at Historically Black Colleges and Universities

Rhea-AI Summary

The Big Homecoming Festival, co-created by Grammy winners Amir Windom and Maurice Slade, is launching Phase II with The 365 Impact Tour, aimed at supporting Historically Black Colleges and Universities (HBCUs). Major partners like Walmart (WMT), Wells Fargo (WFC), and Allstate (ALL) will provide resources to enhance education, leadership, financial literacy, health, and entrepreneurship among students. The tour kicks off on September 13, 2022, at North Carolina A&T University, continuing efforts to celebrate and sustain the legacy of Black excellence through community engagement.

Positive

• Partnerships with Walmart, Wells Fargo, and Allstate to enhance support for HBCUs.
• Commitment to provide scholarships, internships, and job opportunities for students.
• Focus on education, leadership, financial literacy, health, and entrepreneurship.

Negative

• None.

Leading brands like Walmart, Wells Fargo and Allstate engage to deliver Phase II of The Big Homecoming Festival

ATLANTA, Sept. 12, 2022 /PRNewswire/ -- The nation's newest premier music and culture festival, The Big Homecoming (TBH), will kick off Phase II of its programming with The 365 Impact Tour. The event is the continuation of The Big Homecoming, which launched in Atlanta during Juneteenth weekend with the mission of authentically celebrating the culture of Historically Black Colleges and Universities (HBCUs).

The 365 Impact Tour will introduce dynamic activations at multiple HBCUs throughout the year. Day one partners, including Walmart (NYSE:WMT), Wells Fargo (NYSE: WFC), and Allstate (NYSE: ALL) pledged a sustaining commitment to the initiative with a goal of preserving the legacy of Black excellence through HBCU education and community.

365 Impact's first stop takes place September 13, 2022 at North Carolina A&T University. The activation will be hosted by actor and singer Reed Shannon and feature the Walmart "Makers Studio" with special guest appearances by Grammy Award-winning artist Jermaine Dupri. 365 Impact has also engaged Florida A&M University, Jackson State University, Virginia State University, Jarvis Christian University, Clark Atlanta University, Howard University, and North Carolina Central University as official collegiate partners.

"The Big Homecoming was created to be more than an annual festival. It's truly a comprehensive experience that embraces the Culture and offers hands-on opportunities for students to thrive," said Diallo Washington, creative director, The Big Homecoming Festival and 365 Impact Tour. "The 365 Impact Tour will have a sustaining presence that educates, inspires and engages HBCU students, faculty and staff throughout the entire year."

Ongoing 365 Impact programming will focus on:

• EDUCATION: Providing resources, scholarships, internships and job recruitment opportunities for high school and HBCU students.
• LEADERSHIP: Curating conversations with global leaders and entrepreneurs to impact students' approach to smart decisions in life, work and play.
• FINANCIAL LITERACY: Increasing students' financial wellness through a better understanding of budgeting, saving, investing and how to build generational wealth.
• HEALTH: Improving wellness through healthy lifestyle choices and a positive mindset.
• ENTREPRENEURSHIP: Providing students access to notable business owners to glean advice and tips from those who have launched successful brands.

Historically Black Colleges and Universities (HBCUs) were founded in the face of discrimination and have a proud history and legacy of achievement. There are more than 100 HBCUs that serve diverse students and communities in urban, rural, and suburban settings. Each has a focus on creating pathways to opportunity for Black students and fostering academic achievement.

About The Big Homecoming + 365 Impact Tour

About The Big Homecoming + 365 Impact
Co-created by Grammy Award-winning record entertainment executive Amir Windom and music executive Maurice Slade, The Big Homecoming will offer a truly authentic HBCU experience. Windom and Slade were college roommates at Florida A&M University and have built resumes as curators of lifestyle, entertainment and culture over the past two decades. The festival was conceived during the pandemic — in the absence of the HBCU homecoming experience — to tap into the nostalgia of connection that only HBCU homecomings offer. Through the company's 365 Impact campaigns, entertainment, philanthropy and the culture will merge in a meaningful way. For more information or to purchase tickets, visit TheBigHomecoming.com.

PRESS CONTACT

NAME
Lalohni Campbell

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404-593-7145

WEBSITE
https://thebighomecoming.com/

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SOURCE The Big Homecoming + 365 Impact Tour

FAQ

What is The Big Homecoming Festival?

The Big Homecoming Festival is a music and culture festival celebrating Historically Black Colleges and Universities (HBCUs), co-created by Grammy winners Amir Windom and Maurice Slade.

When does The 365 Impact Tour kick off?

The 365 Impact Tour kicks off on September 13, 2022, at North Carolina A&T University.

Who are the partners involved in The Big Homecoming?

Major partners include Walmart (WMT), Wells Fargo (WFC), and Allstate (ALL), all committed to supporting HBCU initiatives.

What are the goals of The 365 Impact Tour?

The goals include enhancing education, providing scholarships, and increasing financial literacy among HBCU students.

How many HBCUs are participating in The Big Homecoming initiatives?

The initiatives will engage several HBCUs including Florida A&M University, Jackson State University, and Howard University, among others.