'To My Jelly Bean' Gives Regional and Community Banks and Credit Unions a Tribute

Rhea-AI Summary

Alkami Technology Inc. (Nasdaq: ALKT) announced the launch of its social media campaign "To My Jelly Bean," emphasizing the role of regional and community banks in the lives of account holders. The campaign features a video showcasing a mother's heartfelt letter to her daughter, highlighting significant life moments supported by their local bank. The initiative aims to remind communities of the critical support these financial institutions provide in achieving financial dreams. The video encourages sharing personal stories with the hashtag #AllOfLifesMoments to foster connection and community engagement.

Positive

• Launch of a relatable social media campaign aimed at enhancing brand visibility.
• Focus on emotional connection with customers through storytelling in the video.

Negative

• None.

Social media campaign shares "All of Life's Moments" to underscore the importance of regional and community financial institutions

PLANO, Texas, April 5, 2023 /PRNewswire/ -- Alkami Technology Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., today announced the launch of "To My Jelly Bean," a feel-good social media campaign highlighting the importance of regional and community banks and credit unions in the lives of account holders nationwide.

The centerpiece of the campaign is a video in which a mother writes a letter to her teenage daughter, nicknamed Jelly Bean, on the eve of her departure for college. The letter references the most joyful and difficult moments of their life together, from the day the girl was born, to her first steps, to the tragic loss of her father at an early age.

At each moment on their journey together, the video reveals how a local banking provider supported them. From starting a college savings plan for their daughter at birth, starting a business—a children's clothing company aptly named Jelly Bean—to buying a home. The video showcases the natural progression of a family's financial journey through a timeline of life's moments.

"We hope 'To My Jellybean' serves as a reminder of all that regional and community financial institutions do to support the communities they serve—and the account holders who rely on their bank or credit union to help them ultimately realize their dreams," said Allison Cerra, chief marketing officer for Alkami.

Alkami is circulating the video on social platforms and encouraging account holders to share stories of how their banks and credit unions have helped them reach their financial goals, using the hashtag #AllOfLifesMoments.

About Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

Media Relations Contact

Marla Pieton
marla.pieton@alkami.com

Katie Schimmel
katie@outlookmarketingsrv.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/to-my-jelly-bean-gives-regional-and-community-banks-and-credit-unions-a-tribute-301791033.html

SOURCE Alkami Technology, Inc.

FAQ

What is the purpose of Alkami's 'To My Jelly Bean' campaign?

The campaign highlights the importance of regional and community banks in supporting customers through significant life moments.

When did Alkami Technology announce the 'To My Jelly Bean' campaign?

The campaign was announced on April 5, 2023.

How can people participate in Alkami's social media campaign?

People can share their stories using the hashtag #AllOfLifesMoments on social platforms.

What is the significance of the video in Alkami's campaign?

The video tells a personal story demonstrating how local financial institutions support families during pivotal moments.

What is the stock symbol for Alkami Technology?

The stock symbol for Alkami Technology is ALKT.