Ideal Credit Union Launches Segmint Solution on Alkami Digital Banking Platform

Rhea-AI Summary

Alkami Technology (Nasdaq: ALKT) has enhanced its digital sales capabilities following the launch of the Segmint data and marketing solution by Ideal Credit Union on the Alkami Platform. This integration allows Ideal to provide personalized banking product offers to its members. Recently, Ideal Credit Union utilized this solution to promote CD offers, resulting in over $1 million in CDs opened. Alkami's CEO highlighted that the Segmint integration empowers financial institutions to deepen customer relationships and drive revenue growth.

Positive

• Ideal Credit Union successfully opened over $1 million in CDs utilizing the Segmint solution.
• The integration of Segmint with the Alkami Platform enhances personalized offers based on transaction data.

Negative

• None.

The combination has super-charged its digital sales and service capabilities

PLANO, Texas, Dec. 21, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., today announced its client, Ideal Credit Union, has launched the Segmint data and marketing solution via the Alkami Platform to provide a powerful new way for it to connect members with the banking products they need most.

"Segmint identifies every useful data point in the transaction stream that can help us better serve our members," said Alisha Johnson, Ideal Credit Union's chief growth officer. "Now that Segmint is part of the Alkami Platform, we can serve members custom offers based on what products the data indicates they have elsewhere, which helps us expand their business with Ideal. The combined power of the Alkami Platform and Segmint enables us to get the right offers to the right people at the right time."

Ideal recently leveraged Segmint to identify members who were potential CD purchasers, and then used the Alkami Platform to serve them a CD offer through the credit union's mobile banking channel. "Without the Alkami Platform, those members might not have been aware of it," Johnson said. "As a result of that initiative, we were able to open more than one million dollars in CDs. With Segmint's Key Lifestyle Indicators™, we also actively look at our membership base for those who have mortgages, loans, credit cards and deposit accounts elsewhere so we can offer them competitive products via the Alkami Platform."

"Ideal Credit Union exemplifies how powerful the Segmint and Alkami combination is for financial institutions (FIs)," said Alex Shootman, Alkami chief executive officer, who noted that Ideal was one of a handful of financial institutions to partner with both companies before Alkami purchased Segmint earlier this year. "The ability to leverage insights derived from transaction data super-charges an FI's digital sales and service capabilities, ultimately enabling them to deepen account holder relationships and drive revenue."

About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening and digital loan origination, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

About Ideal Credit Union
Founded in 1926, Minnesota-based Ideal Credit Union is a member-owned financial institution that specializes in providing excellent member service, great rates and convenience to over 52,000 members. Ideal CU offers a complete range of services, including a full suite of electronic banking products, savings, checking, loans, mortgage products and title services, business services, investment services and more. For more information visit www.idealcu.com.

Media Relations Contact
Marla Pieton
marla.pieton@alkami.com

Katie Schimmel
katie@outlookmarketingsrv.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ideal-credit-union-launches-segmint-solution-on-alkami-digital-banking-platform-301708341.html

SOURCE Alkami Technology, Inc.

FAQ

What is the recent news about Alkami Technology (ALKT)?

Alkami Technology announced that Ideal Credit Union has launched the Segmint data and marketing solution on the Alkami Platform, enhancing its digital sales capabilities.

How much revenue did Ideal Credit Union generate using the Segmint solution?

Ideal Credit Union opened over $1 million in CDs as a result of utilizing the Segmint solution.

How does Segmint benefit financial institutions like Ideal Credit Union?

Segmint helps financial institutions provide customized offers based on transaction data, improving member engagement and potential revenue.

When did Ideal Credit Union launch the Segmint solution?

The Segmint solution was launched on December 21, 2022.