Alkami's Segmint Featured in Prominent Industry Martech Lineup

Rhea-AI Summary

Alkami Technology, a leading provider of cloud-based digital banking solutions, announced that its data analytics solution, Segmint, has been featured in the Martech Map for the second consecutive year. The Martech Map, established by Scott Brinker, showcases over 10,000 marketing technology solutions, reflecting significant growth in the industry. Alkami emphasizes the critical role of integrated data for financial institutions to enhance revenue from digital banking. The company also released a strategy guide aimed at helping financial institutions deepen client relationships and drive growth in 2023.

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• Segmint featured in the Martech Map for the second consecutive year, indicating product recognition.
• Highlights the importance of integrated data for revenue generation in digital banking.

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• None.

Growing ecosystem of solutions underscores importance of martech stack strategy for FIs

PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., today announced its data analytics and engagement solution, Segmint, was featured in the marketing technology (martech) industry's foremost annual Martech Map, which validates and categorizes thousands of martech tools to provide a bird's-eye view of the solutions landscape. This marks the second year Segmint has been listed.

The Martech Map was established in 2011 by Scott Brinker of Chiefmartec.com and has grown in the number of featured solutions by 6,521% as of May 2022, reflecting the massive scale and rapid rate of change of the martech industry. "Our financial institution (FI) clients are particularly impacted by this rapid growth as they seek to build viable tech stacks that will endure and drive growth for years to come," said Nate Shahan, vice president of product management for Alkami. "With 10,000+ solutions listed, the map is an eye-opening illustration of the importance of having a comprehensive martech stack strategy that works together to drive revenue from digital banking."

Shahan added, "Data is foundational to evolving the digital banking platform from a cost center to a revenue contributor. Without integrated account holder data and insights, the success of all other martech solutions will be limited. Including marketing success signals, like an account opened or debit card swiped, can validate the ROI of all martech investments."

Leveraging marketing technology is one of the strategies Segmint outlines in its recent strategy guide, Navigating the Economic Impact: 2023 Financial Institution Budgeting & Data Strategies. The guide provides FIs with actionable strategies they can employ now to deepen and grow account holder relationships and drive revenue growth in 2023. Download the 2023 Strategy Guide here. 

About Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening and digital loan origination, multi-payment fraud prevention, and data analytics and engagement solutions. To learn more, visit www.alkami.com.

Media Relations Contact
Jennifer Cortez
jennifer.cortez@alkami.com

Katie Schimmel
katie@outlookmarketingsrv.com

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SOURCE Alkami Technology, Inc.

FAQ

What is the significance of Segmint's feature in the Martech Map for Alkami (ALKT)?

Segmint's inclusion in the Martech Map underscores its recognition as a valuable data analytics solution, enhancing Alkami's reputation in the martech industry.

How does Alkami Technology (ALKT) support financial institutions in 2023?

Alkami provides a strategy guide for financial institutions, offering actionable strategies to deepen account holder relationships and improve revenue growth.

What role does data play in Alkami's strategy for digital banking solutions?

Data is crucial for transforming digital banking from a cost center to a revenue driver, enabling financial institutions to validate the ROI of their martech investments.

Who is behind the Martech Map featuring Alkami's Segmint?

The Martech Map was established by Scott Brinker and categorizes thousands of marketing technology tools, showcasing industry growth.