Alkami and Greenlight Partner to Bring Youth Banking to Financial Services
Alkami Technology (Nasdaq: ALKT) has partnered with Greenlight Financial Technology to integrate youth banking solutions into its digital banking platform. The collaboration enables Alkami's client institutions to offer Greenlight's family finance application, which includes debit cards and money management tools for kids and teens.
The integration provides features such as parental controls, chore tracking, and Greenlight's Level Up™ financial education game. Parents can monitor transactions, automate allowances, and track spending directly through Alkami's Mobile Banking Platform. The partnership aims to help financial institutions grow deposits while providing families with tools for teaching financial responsibility.
Valley Strong Credit Union has already implemented the integrated solution, offering their members access to Greenlight's youth banking tools through their mobile banking experience. Greenlight will showcase these capabilities at Alkami's upcoming Co:lab conference in Nashville from March 31 – April 2, 2025.
Alkami Technology (Nasdaq: ALKT) ha stretto una partnership con Greenlight Financial Technology per integrare soluzioni di banking giovanile nella sua piattaforma di banking digitale. Questa collaborazione consente alle istituzioni clienti di Alkami di offrire l'applicazione di finanza familiare di Greenlight, che include carte di debito e strumenti di gestione del denaro per bambini e adolescenti.
L'integrazione offre funzionalità come controlli parentali, monitoraggio delle faccende domestiche e il gioco educativo finanziario Level Up™ di Greenlight. I genitori possono monitorare le transazioni, automatizzare le indennità e tenere traccia delle spese direttamente attraverso la Piattaforma di Mobile Banking di Alkami. L'obiettivo della partnership è aiutare le istituzioni finanziarie a far crescere i depositi, fornendo al contempo alle famiglie strumenti per insegnare la responsabilità finanziaria.
Valley Strong Credit Union ha già implementato la soluzione integrata, offrendo ai propri membri accesso agli strumenti di banking giovanile di Greenlight attraverso la loro esperienza di mobile banking. Greenlight presenterà queste funzionalità alla prossima conferenza Co:lab di Alkami a Nashville dal 31 marzo al 2 aprile 2025.
Alkami Technology (Nasdaq: ALKT) se ha asociado con Greenlight Financial Technology para integrar soluciones de banca juvenil en su plataforma de banca digital. Esta colaboración permite a las instituciones clientes de Alkami ofrecer la aplicación de finanzas familiares de Greenlight, que incluye tarjetas de débito y herramientas de gestión de dinero para niños y adolescentes.
La integración proporciona características como controles parentales, seguimiento de tareas y el juego educativo financiero Level Up™ de Greenlight. Los padres pueden monitorear transacciones, automatizar asignaciones y rastrear gastos directamente a través de la Plataforma de Banca Móvil de Alkami. El objetivo de la asociación es ayudar a las instituciones financieras a aumentar los depósitos mientras se proporcionan a las familias herramientas para enseñar responsabilidad financiera.
Valley Strong Credit Union ya ha implementado la solución integrada, ofreciendo a sus miembros acceso a las herramientas de banca juvenil de Greenlight a través de su experiencia de banca móvil. Greenlight mostrará estas capacidades en la próxima conferencia Co:lab de Alkami en Nashville del 31 de marzo al 2 de abril de 2025.
알카미 테크놀로지 (Nasdaq: ALKT)는 그린라이트 금융기술와 협력하여 청소년 뱅킹 솔루션을 디지털 뱅킹 플랫폼에 통합했습니다. 이번 협업을 통해 알카미의 고객 기관들은 청소년과 어린이를 위한 체크카드와 자금 관리 도구를 포함한 그린라이트의 가족 재정 애플리케이션을 제공할 수 있습니다.
이 통합은 부모 통제, 집안일 추적, 그린라이트의 Level Up™ 재정 교육 게임과 같은 기능을 제공합니다. 부모는 알카미의 모바일 뱅킹 플랫폼을 통해 거래를 모니터링하고, 용돈을 자동화하며, 지출을 추적할 수 있습니다. 이 파트너십의 목표는 금융 기관들이 예금을 늘리는 동시에 가족에게 재정 책임을 가르칠 수 있는 도구를 제공하는 것입니다.
밸리 스트롱 신용 조합은 이미 통합된 솔루션을 구현하여 회원들에게 모바일 뱅킹 경험을 통해 그린라이트의 청소년 뱅킹 도구에 접근할 수 있도록 하고 있습니다. 그린라이트는 2025년 3월 31일부터 4월 2일까지 내슈빌에서 열리는 알카미의 Co:lab 컨퍼런스에서 이러한 기능을 선보일 예정입니다.
Alkami Technology (Nasdaq: ALKT) a établi un partenariat avec Greenlight Financial Technology pour intégrer des solutions bancaires pour les jeunes dans sa plateforme de banque numérique. Cette collaboration permet aux institutions clientes d'Alkami d'offrir l'application de finances familiales de Greenlight, qui comprend des cartes de débit et des outils de gestion d'argent pour les enfants et les adolescents.
L'intégration propose des fonctionnalités telles que des contrôles parentaux, le suivi des tâches et le jeu éducatif financier Level Up™ de Greenlight. Les parents peuvent surveiller les transactions, automatiser les allocations et suivre les dépenses directement via la plateforme de banque mobile d'Alkami. L'objectif du partenariat est d'aider les institutions financières à augmenter les dépôts tout en fournissant aux familles des outils pour enseigner la responsabilité financière.
La Valley Strong Credit Union a déjà mis en œuvre la solution intégrée, offrant à ses membres un accès aux outils de banque pour les jeunes de Greenlight via leur expérience de banque mobile. Greenlight présentera ces capacités lors de la prochaine conférence Co:lab d'Alkami à Nashville du 31 mars au 2 avril 2025.
Alkami Technology (Nasdaq: ALKT) hat eine Partnerschaft mit Greenlight Financial Technology geschlossen, um Lösungen für das Jugendbanking in seine digitale Banking-Plattform zu integrieren. Diese Zusammenarbeit ermöglicht es den Kundeninstitutionen von Alkami, die Familienfinanzanwendung von Greenlight anzubieten, die Debitkarten und Geldmanagement-Tools für Kinder und Jugendliche umfasst.
Die Integration bietet Funktionen wie Elternkontrollen, Aufgabenverfolgung und das Finanzbildungsspiel Level Up™ von Greenlight. Eltern können Transaktionen überwachen, Taschengeld automatisieren und Ausgaben direkt über die Mobile Banking-Plattform von Alkami nachverfolgen. Ziel der Partnerschaft ist es, Finanzinstitutionen zu helfen, Einlagen zu steigern und gleichzeitig Familien Werkzeuge zur Lehre finanzieller Verantwortung bereitzustellen.
Die Valley Strong Credit Union hat die integrierte Lösung bereits implementiert und ihren Mitgliedern über ihre mobile Banking-Erfahrung Zugang zu den Jugendbanking-Tools von Greenlight angeboten. Greenlight wird diese Funktionen auf der bevorstehenden Co:lab-Konferenz von Alkami in Nashville vom 31. März bis 2. April 2025 präsentieren.
- Strategic partnership expands Alkami's product offering in the growing youth banking market
- Integration creates new deposit growth opportunities for financial institution clients
- Partnership leverages Alkami's J.D. Power-certified mobile banking platform
- None.
Insights
This partnership represents a strategic product expansion for Alkami in the competitive digital banking solutions market. By integrating Greenlight's specialized youth banking tools into their platform, Alkami addresses a specific gap in traditional banking offerings while creating a new value proposition for their financial institution clients.
The collaboration targets a critical market need: tools that help financial institutions cultivate long-term relationships with younger demographics. This is particularly valuable as customer acquisition starts earlier - with money habits forming by age seven - and customer lifetime value increases when engagement begins in childhood.
From a product perspective, the integration offers several strategic advantages. It provides banks and credit unions with deposit growth opportunities through youth accounts. It creates a natural transition path from youth to adult banking products, potentially reducing customer churn. The educational components (like Greenlight's Level Up™ financial education game) align with increasing regulatory emphasis on financial literacy.
Valley Strong Credit Union's implementation suggests initial market validation. However, the announcement lacks specific metrics on adoption rates, revenue models, or exclusivity terms, making it difficult to quantify the immediate financial impact on Alkami.
This partnership strengthens Alkami's competitive positioning against both traditional core banking providers and fintech challengers by addressing family banking needs within their existing platform - creating a more comprehensive solution that helps their clients retain relationships that might otherwise fragment across multiple providers.
Alkami's partnership with Greenlight represents a valuable enhancement to their digital banking platform as financial institutions increasingly focus on family-centered banking strategies. Youth banking has evolved from a minor consideration to a competitive necessity as banks and credit unions seek to counter deposit challenges and cultivate future primary financial relationships.
The strategic timing is noteworthy. As digital-first challenger banks and specialized fintech providers increasingly target family segments, traditional financial institutions risk losing these relationships entirely. By integrating Greenlight's youth banking capabilities directly into their mobile platform, Alkami helps their clients counter this specific competitive threat.
The deposit growth angle is particularly relevant in today's banking environment. Financial institutions face intensifying competition for deposits, and youth accounts - while individually smaller - represent a meaningful deposit acquisition channel when implemented at scale. The parental control features address compliance concerns that have historically made institutions cautious about youth banking.
Valley Strong Credit Union's implementation provides an important reference case, addressing the "show me where it's working" demand that financial institutions typically require before adoption. The upcoming showcase at Alkami's Co:lab conference suggests a coordinated go-to-market strategy to drive adoption across their client base.
While not transformative to Alkami's overall business model, this partnership demonstrates their commitment to continuously expanding platform capabilities in ways that directly address their clients' competitive challenges and growth opportunities - a critical factor for banking technology providers seeking to maintain and expand their market position.
The technology empowers kids and teens with innovative money management tools and financial education, while also helping financial institutions grow deposits
Through this collaboration, Alkami's clients can now offer their account holders access to Greenlight, a debit card and finance mobile app experience that enables kids and teens to earn, save, spend wisely, and give. Greenlight also gives parents tools for monitoring transactions, automating allowances, and tracking spending—all integrated within Alkami's Mobile Banking Platform.
"Our partnership with Greenlight aligns perfectly with our mission to empower financial institutions with innovative, user-centric digital solutions," said Josh Winstead, vice president, corporate development at Alkami. "By integrating Greenlight's financial literacy tools, we are enabling banks and credit unions to offer families an invaluable resource for teaching responsible money management—helping attract and retain depositors by providing a trusted, youth-friendly banking* solution that seamlessly transitions kids into adult accounts."
With built-in parental controls, chore tracking, and interactive educational features like Greenlight's curriculum-based Level Up™ financial education game, families can build healthy financial habits in a fun and engaging way. Through Alkami's integration, parents can link existing Greenlight accounts or register for new ones directly through their bank or credit union's mobile banking platform, making financial education more accessible than ever.
"Greenlight partners with financial institutions across the country because banks and credit unions are uniquely positioned to help younger generations develop strong financial habits," said Matt Wolf, senior vice president of business development at Greenlight. "Working with Alkami to bring Greenlight's suite of family banking* tools to its customers advances our mission to help parents raise financially-smart kids."
"At Valley Strong Credit Union, we are committed to providing our Members with innovative tools that support financial well-being, including kids and teens to help them spend and save with confidence," said Christina Trayers, vice president of product at Valley Strong Credit Union. "Integrating Greenlight through Alkami's Platform has allowed us to offer families a powerful way to educate their kids on financial responsibility—right from their mobile banking experience."
Greenlight will also be attending Alkami's Co:lab conference in
To learn more about Alkami's Digital Banking Platform, visit here.
Alkami has been certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience1."
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
About Greenlight
Greenlight Financial Technology is the family fintech company on a mission to help parents raise financially smart kids. Its product, Greenlight, is an award-winning banking app, complete with a debit card for kids and teens. Parents can automate allowance, manage chores and set flexible spending controls. Kids and teens learn to earn, save, spend wisely, and give.
Greenlight partners with more than 100 leading banks, credit unions, and employers to bring its family finance solution to more families through the Greenlight for Banks, Greenlight for Credit Unions, and Greenlight for Work programs. For more information, please visit: greenlight.com.
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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1 J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
*Greenlight is a financial technology company, not a bank. The Greenlight app facilitates banking services through Community Federal Savings Bank (CFSB), Member FDIC. |
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SOURCE Alkami Technology, Inc.
FAQ
What features does the Alkami-Greenlight partnership offer for youth banking?
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When will Greenlight showcase its integration with ALKT's platform?
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