When Russell Wilson scores, fans score [deals] too!

Rhea-AI Summary

Alaska Airlines has launched a season-long promotion tied to Chief Football Officer Russell Wilson's performance on the field. For every touchdown Wilson scores during home games, fans will receive discounts of up to 40% off air travel. Announcements of these deals will be made via social media and on Alaska Airlines' website after each game. The airline emphasizes enhanced safety measures amid COVID-19, including mandatory facial masks and improved air filtration systems. Alaska Airlines operates over 115 destinations in North America and is known for its award-winning customer service.

Positive

• Launch of a promotional campaign that could increase customer engagement and ticket sales.
• Discounts of up to 40% may attract more passengers during the football season.

Negative

• Discounts may negatively impact short-term revenue during the promotion period.

SEATTLE, Sept. 16, 2020 /PRNewswire/ -- Football is back! To celebrate Alaska Airlines' Chief Football Officer Russell Wilson returning to the gridiron, the airline announced today a new, season-long sale based on Russell's performance on the field.

"Even though football season looks a little different this year, we're still excited to get in on the action with one of our hometown favorites," said Natalie Bowman, Alaska's managing director of advertising and marketing. "We can't wait to see how Russell's passion and talent translates into great deals for fans."

For every touchdown Russell throws or runs in during home games this season, fans will also score discounts on air travel – up to 40% off*. Immediately following the game, Alaska will announce via social media and on Alaskaair.com/Russell, the sale, which will be available for a limited time after the end of the game.

"As if game day pressure wasn't already sky-high, now I have to make sure Alaska Airlines fans are getting a discount on flights, too?! Sounds like a fun challenge!" said Russell.

Once onboard, guests will enjoy the experience they have come to know and love about Alaska, including three classes of service and Wi-Fi, as well as Next-Level Care – the layers of nearly 100 actions taken to ensure the safety of guests and employees during the COVID-19 pandemic. Those actions include enhanced aircraft and airport cleaning; mandatory facial masks; hospital-grade HEPA air filters, an air filtration system that brings fresh, outside air into the cabin every three minutes; hand-sanitizing stations throughout the journey and more.

Russell has been Alaska's Chief Football Officer since 2013. Over the past seven years, Alaska and Russell have partnered to support youth and education programs, and numerous events and marketing activities. Among them is the Russell Wilson Passing Academy, which provides youth an opportunity to attend football camp for a once-in-a-lifetime experience.

Alaska Airlines and its regional partners serve more than 115 destinations across the United States and North America, providing essential air service for our guests along with moving crucial cargo shipments, such as food, medicine, mail and e-commerce deliveries. With hubs in Seattle; San Francisco; Los Angeles; Portland, Oregon; and Anchorage, Alaska, the airline is known for low fares, award-winning customer service and sustainability efforts. With Alaska and its Global Partners, guests can earn and redeem miles on flights to more than 800 destinations worldwide. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

*Restrictions apply, see terms and conditions on Alaskaair.com/Russell.

 

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SOURCE Alaska Airlines

FAQ

What is the new promotion from Alaska Airlines related to Russell Wilson?

Alaska Airlines is offering discounts of up to 40% off air travel for every touchdown scored by Russell Wilson during home games this season.

When will Alaska Airlines announce the discounts related to Russell Wilson's performance?

Discounts will be announced via social media and on Alaska Airlines' website shortly after each game.

What safety measures is Alaska Airlines implementing during the pandemic?

Alaska Airlines has enhanced safety protocols including mandatory facial masks, improved air filtration systems, and frequent cleaning.

How long will the promotion last?

The promotion will last for the duration of the football season, based on Russell Wilson's performance.

Does Alaska Airlines have any partnerships related to youth programs?

Yes, Alaska Airlines and Russell Wilson have partnered on youth and education programs, including the Russell Wilson Passing Academy.