Alaska Airlines Mileage Plan members could score ultimate festival upgrade at Coachella Valley Music & Arts Festival and Stagecoach Festival
Alaska Airlines (ALK) has announced its role as the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival. The airline is offering a unique First Class festival experience for Mileage Plan members, featuring a technicolor cloudscape installation with LED-lit mirrored tunnels and cloud-themed relaxation areas.
The experience includes 'Cloud Social' happy hours offering Hawaiian Airlines' signature POG juice, cold brew, pretzels, and specialty Hawaiian cookies. A special vending machine will distribute thousands of prizes, with daily opportunities for festivalgoers to win VIP festival upgrades, including access to exclusive viewing areas typically reserved for main stage artists.
These premium experiences and giveaways are exclusively available to Alaska Mileage Plan members and credit card holders, though new members can join for free either online or at the event location.
Alaska Airlines (ALK) ha annunciato il suo ruolo come compagnia aerea ufficiale del Coachella Valley Music & Arts Festival e del Stagecoach Festival. La compagnia aerea offre un'esperienza unica in First Class per i membri del Mileage Plan, con un'installazione di paesaggi nuvolosi in technicolor, tunnel a specchio illuminati a LED e aree relax a tema nuvola.
L'esperienza include 'Cloud Social', un'ora felice che offre il famoso succo POG di Hawaiian Airlines, caffè freddo, pretzel e biscotti hawaiani speciali. Una macchina distributrice speciale distribuirà migliaia di premi, con opportunità quotidiane per i festivalieri di vincere upgrade VIP per il festival, inclusi accessi a aree di visione esclusive tipicamente riservate agli artisti del palco principale.
Queste esperienze premium e i regali sono disponibili esclusivamente per i membri del Mileage Plan di Alaska e per i titolari di carte di credito, anche se i nuovi membri possono iscriversi gratuitamente online o presso la sede dell'evento.
Alaska Airlines (ALK) ha anunciado su papel como la aerolínea oficial del Coachella Valley Music & Arts Festival y el Stagecoach Festival. La aerolínea está ofreciendo una experiencia única en Primera Clase para los miembros del Mileage Plan, que incluye una instalación de paisaje nublado en technicolor con túneles de espejo iluminados por LED y áreas de relajación con temática de nubes.
La experiencia incluye horas felices 'Cloud Social' que ofrecen el jugo POG característico de Hawaiian Airlines, café frío, pretzels y galletas hawaianas especiales. Una máquina expendedora especial distribuirá miles de premios, con oportunidades diarias para los asistentes al festival de ganar mejoras VIP, que incluyen acceso a áreas de visualización exclusivas que normalmente están reservadas para los artistas del escenario principal.
Estas experiencias premium y sorteos están disponibles exclusivamente para los miembros del Mileage Plan de Alaska y los titulares de tarjetas de crédito, aunque los nuevos miembros pueden unirse de forma gratuita, ya sea en línea o en el lugar del evento.
알래스카 항공 (ALK)은 코첼라 밸리 뮤직 & 아츠 페스티벌과 스테이지코치 페스티벌의 공식 항공사로서의 역할을 발표했습니다. 항공사는 마일리지 플랜 회원을 위한 독특한 퍼스트 클래스 축제 경험을 제공하며, LED 조명이 있는 거울 터널과 구름 테마의 휴식 공간이 있는 다채로운 구름 설치가 특징입니다.
이 경험에는 하와이안 항공의 시그니처 POG 주스, 차가운 커피, 프레첼, 특별한 하와이안 쿠키를 제공하는 '클라우드 소셜' 해피 아워가 포함됩니다. 특별한 자판기는 수천 개의 상품을 배포하며, 축제 참가자들이 주 무대 아티스트를 위해 일반적으로 예약된 독점 관람 구역에 접근할 수 있는 VIP 축제 업그레이드를 받을 수 있는 기회를 매일 제공합니다.
이 프리미엄 경험과 경품은 알래스카 마일리지 플랜 회원 및 신용 카드 소지자에게만 독점적으로 제공되지만, 새로운 회원은 온라인이나 행사 장소에서 무료로 가입할 수 있습니다.
Alaska Airlines (ALK) a annoncé son rôle en tant que compagnie aérienne officielle du Coachella Valley Music & Arts Festival et du Stagecoach Festival. La compagnie aérienne propose une expérience unique en Première Classe pour les membres du Mileage Plan, avec une installation de paysage nuageux en technicolor, des tunnels à miroir éclairés par LED et des zones de détente sur le thème des nuages.
L'expérience comprend des heures heureuses 'Cloud Social' offrant le jus POG emblématique de Hawaiian Airlines, du café glacé, des bretzels et des biscuits hawaïens spéciaux. Une machine distributrice spéciale distribuera des milliers de prix, avec des opportunités quotidiennes pour les festivaliers de gagner des surclassements VIP, y compris l'accès à des zones de visionnage exclusives généralement réservées aux artistes de la scène principale.
Ces expériences premium et ces cadeaux sont exclusivement disponibles pour les membres du Mileage Plan d'Alaska et les titulaires de cartes de crédit, bien que les nouveaux membres puissent s'inscrire gratuitement en ligne ou sur le lieu de l'événement.
Alaska Airlines (ALK) hat ihre Rolle als offizielle Fluggesellschaft des Coachella Valley Music & Arts Festival und des Stagecoach Festivals bekannt gegeben. Die Fluggesellschaft bietet ein einzigartiges First-Class-Festivalerlebnis für Mitglieder des Mileage Plans, das eine technicolor Wolkeninstallation mit LED-beleuchteten Spiegeltunneln und wolkenartigen Entspannungsbereichen umfasst.
Das Erlebnis beinhaltet die 'Cloud Social' Happy Hours, die den charakteristischen POG-Saft von Hawaiian Airlines, kalten Kaffee, Brezeln und spezielle hawaiianische Kekse anbieten. Ein spezieller Verkaufsautomat wird Tausende von Preisen verteilen, mit täglichen Möglichkeiten für Festivalbesucher, VIP-Festival-Upgrades zu gewinnen, einschließlich Zugang zu exklusiven Aussichtspunkten, die normalerweise für Hauptbühnenkünstler reserviert sind.
Diese Premium-Erlebnisse und Verlosungen sind exklusiv für Mitglieder des Alaska Mileage Plans und Kreditkarteninhaber verfügbar, wobei neue Mitglieder sich kostenlos online oder vor Ort bei der Veranstaltung anmelden können.
- Marketing partnership with major music festivals enhances brand visibility and customer engagement
- Exclusive VIP experiences strengthen loyalty program value proposition
- Cross-promotion of Hawaiian Airlines products showcases synergy from recent acquisition
- None.
Alaska Airlines is offering festivalgoers a place to reset and relax with the chance to win festival upgrades and exciting travel-focused prizes
Alaska Mileage Plan festivalgoers can step inside Alaska's technicolor cloudscape and dive into a world that's part cloud nine, part neon dream. Stroll through a mirrored tunnel glowing with LED lights, then chill in the clouds like you're 35,000 feet up (minus the seatbelt sign) and snap the ultimate cloud-selfie. Every afternoon and into the evening, Mileage Plan members are invited to join us for Cloud Social -- Alaska's take on happy hour. Sip on an ice-cold Passion Orange Guava (POG) juice (the same one we serve onboard Hawaiian Airlines flights) or a bold cold brew. Need a snack? We've got pretzels and specialty cookies made in Hawai'i ready for takeoff.
Before heading back to the music, guests can stop by our prize-packed vending machine. Thousands of goodies are waiting – and rumor has it, a few lucky guests may be jetting off on their next big adventure. One lucky guest each day could unlock the ultimate festival upgrade, featuring VIP treatment and access to the most exclusive viewing area at the festival that's normally reserved for the performing main stage artist and their friends. These special giveaways are exclusive to Alaska Mileage Plan members and credit card holders.
"At Alaska, it's not just about the destination – it's about creating memorable and meaningful moments throughout the journey," said Eric Edge, vice president of brand and marketing at Alaska Airlines. "As the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival, we're excited to be a part of two of the most exciting music and art festivals of the year while rewarding our loyal Mileage Plan members with experiences that match the energy and excitement of these incredible events."
Not a Mileage Plan member just yet? It's free and easy to join at alaskaair.com or onsite at the
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About Alaska Air Group
Alaska Air Group, Inc. is based in
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SOURCE ALASKA AIRLINES
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