TDW+Co partners with Alaska Airlines & Hawaiian Airlines to Take Off with an Immersive Branded House in Austin
Alaska Airlines (ALK) and Hawaiian Airlines are partnering with TDW+Co to create a one-day immersive branded house experience at Austin's Inn Cahoots during SXSW festival on March 5, 2025. The event aims to showcase innovative travel technology and connect with next-gen travelers.
The interactive hub will feature demonstrations of cutting-edge airline industry advancements, including electronic bag tags powered by BAGTAG and BagsID's AI-powered baggage recognition technology. Visitors can participate in a 'Vibe Quiz' for personalized travel recommendations and explore the 'Future Gate Vision' highlighting airport experience improvements.
The event runs from 1 p.m. to 7 p.m. CST, requiring pre-registration. This collaboration comes as Hawaiian Airlines prepares to join the oneworld Alliance in 2026, where Alaska Airlines is already a member, serving over 140 destinations across North America, Latin America, Asia and the Pacific.
Alaska Airlines (ALK) e Hawaiian Airlines stanno collaborando con TDW+Co per creare un'esperienza immersiva di una giornata presso l'Austin's Inn Cahoots durante il festival SXSW il 5 marzo 2025. L'evento mira a mettere in mostra tecnologie di viaggio innovative e a connettersi con i viaggiatori della nuova generazione.
Il centro interattivo presenterà dimostrazioni dei progressi all'avanguardia nel settore aereo, inclusi i tag per bagagli elettronici alimentati da BAGTAG e la tecnologia di riconoscimento bagagli basata sull'IA di BagsID. I visitatori possono partecipare a un 'Vibe Quiz' per ricevere raccomandazioni di viaggio personalizzate ed esplorare la 'Future Gate Vision' che evidenzia i miglioramenti dell'esperienza aeroportuale.
L'evento si svolgerà dalle 13:00 alle 19:00 CST, con registrazione anticipata obbligatoria. Questa collaborazione arriva mentre Hawaiian Airlines si prepara a unirsi all'alleanza oneworld nel 2026, dove Alaska Airlines è già membro, servendo oltre 140 destinazioni in Nord America, America Latina, Asia e Pacifico.
Alaska Airlines (ALK) y Hawaiian Airlines están asociándose con TDW+Co para crear una experiencia de casa de marca inmersiva de un día en el Austin's Inn Cahoots durante el festival SXSW el 5 de marzo de 2025. El evento tiene como objetivo mostrar tecnologías de viaje innovadoras y conectarse con los viajeros de nueva generación.
El centro interactivo contará con demostraciones de los avances más recientes en la industria aérea, incluidos los etiquetas de equipaje electrónicos impulsados por BAGTAG y la tecnología de reconocimiento de equipaje impulsada por IA de BagsID. Los visitantes pueden participar en un 'Vibe Quiz' para obtener recomendaciones de viaje personalizadas y explorar la 'Future Gate Vision', que destaca las mejoras en la experiencia del aeropuerto.
El evento se llevará a cabo de 1 p.m. a 7 p.m. CST, requiriendo preinscripción. Esta colaboración se produce mientras Hawaiian Airlines se prepara para unirse a la Alianza oneworld en 2026, donde Alaska Airlines ya es miembro, sirviendo a más de 140 destinos en América del Norte, América Latina, Asia y el Pacífico.
알래스카 항공 (ALK)과 하와이안 항공은 2025년 3월 5일 SXSW 축제 기간 동안 오스틴의 Inn Cahoots에서 1일 몰입형 브랜드 하우스 경험을 만들기 위해 TDW+Co와 협력하고 있습니다. 이 행사는 혁신적인 여행 기술을 선보이고 차세대 여행자와 연결하는 것을 목표로 합니다.
인터랙티브 허브에서는 BAGTAG의 전자 수하물 태그와 BagsID의 AI 기반 수하물 인식 기술을 포함한 항공 산업의 최첨단 발전을 시연합니다. 방문객들은 개인화된 여행 추천을 위한 'Vibe Quiz'에 참여하고 공항 경험 개선을 강조하는 'Future Gate Vision'을 탐색할 수 있습니다.
이 행사는 CST 기준 오후 1시부터 오후 7시까지 진행되며, 사전 등록이 필요합니다. 이 협업은 하와이안 항공이 2026년에 oneworld Alliance에 합류할 준비를 하고 있는 가운데 진행되며, 알래스카 항공은 이미 회원으로 북미, 라틴 아메리카, 아시아 및 태평양 전역의 140개 이상의 목적지에 서비스를 제공합니다.
Alaska Airlines (ALK) et Hawaiian Airlines s'associent à TDW+Co pour créer une expérience immersive de marque d'un jour à l'Austin's Inn Cahoots lors du festival SXSW le 5 mars 2025. L'événement vise à mettre en avant des technologies de voyage innovantes et à se connecter avec les voyageurs de la nouvelle génération.
Le hub interactif présentera des démonstrations des avancées de pointe de l'industrie aérienne, y compris des étiquettes de bagages électroniques alimentées par BAGTAG et la technologie de reconnaissance de bagages alimentée par IA de BagsID. Les visiteurs peuvent participer à un 'Vibe Quiz' pour obtenir des recommandations de voyage personnalisées et explorer la 'Future Gate Vision' mettant en avant les améliorations de l'expérience aéroportuaire.
L'événement se déroulera de 13h00 à 19h00 CST, nécessitant une préinscription. Cette collaboration survient alors que Hawaiian Airlines se prépare à rejoindre l'alliance oneworld en 2026, où Alaska Airlines est déjà membre, desservant plus de 140 destinations en Amérique du Nord, Amérique Latine, Asie et Pacifique.
Alaska Airlines (ALK) und Hawaiian Airlines arbeiten mit TDW+Co zusammen, um am 5. März 2025 während des SXSW-Festivals in Austin's Inn Cahoots ein eintägiges immersives Markenerlebnis zu schaffen. Die Veranstaltung zielt darauf ab, innovative Reisetechnologien vorzustellen und sich mit der nächsten Generation von Reisenden zu verbinden.
Der interaktive Hub wird Demonstrationen von fortschrittlichen Entwicklungen in der Fluggesellschaftenbranche bieten, darunter elektronische Gepäckanhänger, die von BAGTAG und der KI-gestützten Gepäckerkennungstechnologie von BagsID betrieben werden. Besucher können an einem 'Vibe Quiz' teilnehmen, um personalisierte Reiseempfehlungen zu erhalten, und die 'Future Gate Vision' erkunden, die Verbesserungen des Flughafen-Erlebnisses hervorhebt.
Die Veranstaltung findet von 13:00 bis 19:00 Uhr CST statt und erfordert eine vorherige Anmeldung. Diese Zusammenarbeit erfolgt, während Hawaiian Airlines sich darauf vorbereitet, 2026 der oneworld Alliance beizutreten, in der Alaska Airlines bereits Mitglied ist und über 140 Ziele in Nordamerika, Lateinamerika, Asien und dem Pazifik bedient.
- Hawaiian Airlines joining oneworld Alliance in 2026 expands network reach
- Implementation of new baggage technology shows innovation investment
- Strategic partnership enhances market presence in tech-forward demographic
- None.
A One-Day Immersive Experience Showcasing the Future of Seamless Travel with Cutting-Edge Technology, Exclusive Speaker Panels, and Interactive Engagements.
The activation will transform popular
"Alaska Airlines is changing travel by pushing the guest experience forward and we're thrilled to bring their innovations to life in
Alaska Airlines and Hawaiian Airlines, are partnering with TDW+co to tap into the power of engagement through interactive storytelling. The event will feature live demos of the airline's electronic bag tag, powered by BAGTAG, and BagsID's AI-powered baggage recognition technology—both offering a glimpse into the future of streamlined travel. Attendees can personalize their experience through the "Vibe Quiz" to discover their ideal travel style and destination, while the "Future Gate Vision" highlights a commitment to seamless and remarkable experiences at the airport.
"Alaska Airlines and Hawaiian Airlines are two beloved global travel brands that prioritize guest experience and innovation," said Bernadette Berger, Director of Innovation at Alaska Airlines. "
The Alaska Airlines x Hawaiian Airlines Branded House will be open for one exclusive afternoon and evening from 1 p.m. to 7 p.m. CST. Sign up to secure your spot and get access to event details, RSVP opportunities, and exclusive updates: https://alaskaairhawaiianairhouse.splashthat.com.
ABOUT TDW+Co
TDW+Co is a community-based, purpose-driven agency enabling brands to connect with communities authentically. A certified minority-owned company, TDW+Co is female-led with over
ABOUT Alaska Airlines + Hawaiian Airlines
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in
Media Contact: Julie Lee, 847-867-1029
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SOURCE TDW+Co
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