Alaska Airlines names new Vice President of Brand & Marketing
Alaska Airlines (ALK) has appointed Eric Edge as Vice President of Brand & Marketing for both Alaska Airlines and Hawaiian Airlines brands. Edge will oversee the marketing strategy for the combined airline's operations, focusing on delivering remarkable travel experiences while maintaining distinct brand identities.
Key initiatives for 2025 include launching new global routes from Seattle to Tokyo Narita (NRT) and Seoul Incheon (ICN), implementing a unified loyalty program, and introducing a premium credit card for global travelers. Edge, who joined Alaska Airlines in 2022 as managing director of marketing and advertising, has already contributed to increasing brand perception and achieving double-digit revenue growth in key markets.
The appointment supports Alaska Airlines' ongoing integration with Hawaiian Airlines, creating a dual-brand model with combined operations while preserving each airline's unique identity.
Alaska Airlines (ALK) ha nominato Eric Edge come Vice Presidente del Brand e Marketing per i marchi Alaska Airlines e Hawaiian Airlines. Edge superviserà la strategia di marketing per le operazioni della compagnia aerea combinata, concentrandosi sulla creazione di esperienze di viaggio straordinarie mantenendo al contempo identità di marca distinte.
Le iniziative chiave per il 2025 includono il lancio di nuove rotte globali da Seattle a Tokyo Narita (NRT) e Seoul Incheon (ICN), l'implementazione di un programma di fedeltà unificato e l'introduzione di una carta di credito premium per i viaggiatori globali. Edge, che è entrato in Alaska Airlines nel 2022 come direttore marketing e pubblicità, ha già contribuito ad aumentare la percezione del marchio e a raggiungere una crescita a doppia cifra nei ricavi in mercati chiave.
La nomina supporta l'integrazione continua di Alaska Airlines con Hawaiian Airlines, creando un modello a doppia marca con operazioni combinate pur preservando l'identità unica di ciascuna compagnia aerea.
Alaska Airlines (ALK) ha nombrado a Eric Edge como Vicepresidente de Marca y Marketing para las marcas de Alaska Airlines y Hawaiian Airlines. Edge supervisará la estrategia de marketing para las operaciones de la aerolínea combinada, enfocándose en ofrecer experiencias de viaje excepcionales mientras mantiene identidades de marca distintas.
Las iniciativas clave para 2025 incluyen el lanzamiento de nuevas rutas globales desde Seattle a Tokyo Narita (NRT) y Seoul Incheon (ICN), la implementación de un programa de lealtad unificado y la introducción de una tarjeta de crédito premium para viajeros globales. Edge, quien se unió a Alaska Airlines en 2022 como director general de marketing y publicidad, ya ha contribuido a aumentar la percepción de la marca y a lograr un crecimiento de ingresos de dos dígitos en mercados clave.
El nombramiento apoya la integración continua de Alaska Airlines con Hawaiian Airlines, creando un modelo de doble marca con operaciones combinadas mientras se preserva la identidad única de cada aerolínea.
알래스카 항공 (ALK)은 에릭 엣지를 알래스카 항공 및 하와이안 항공 브랜드의 브랜드 및 마케팅 부사장으로 임명했습니다. 엣지는 결합된 항공사의 운영을 위한 마케팅 전략을 감독하며, 독특한 브랜드 정체성을 유지하면서도 놀라운 여행 경험을 제공하는 데 초점을 맞출 것입니다.
2025년의 주요 이니셔티브에는 시애틀에서 도쿄 나리타 (NRT)와 서울 인천 (ICN)으로 가는 새로운 글로벌 노선의 개설, 통합된 로열티 프로그램의 구현, 그리고 글로벌 여행자를 위한 프리미엄 신용 카드의 도입이 포함됩니다. 2022년 알래스카 항공에 마케팅 및 광고 전무로 합류한 엣지는 이미 브랜드 인식을 높이고 주요 시장에서 두 자릿수 수익 성장을 달성하는 데 기여했습니다.
이번 임명은 알래스카 항공과 하와이안 항공의 지속적인 통합을 지원하며, 각 항공사의 독특한 정체성을 유지하면서 결합된 운영을 가진 이중 브랜드 모델을 만듭니다.
Alaska Airlines (ALK) a nommé Eric Edge au poste de Vice-Président de la Marque et du Marketing pour les marques Alaska Airlines et Hawaiian Airlines. Edge supervisera la stratégie marketing des opérations de la compagnie aérienne combinée, en se concentrant sur la fourniture d'expériences de voyage remarquables tout en maintenant des identités de marque distinctes.
Les initiatives clés pour 2025 comprennent le lancement de nouvelles routes mondiales depuis Seattle vers Tokyo Narita (NRT) et Seoul Incheon (ICN), la mise en place d'un programme de fidélité unifié et l'introduction d'une carte de crédit premium pour les voyageurs mondiaux. Edge, qui a rejoint Alaska Airlines en 2022 en tant que directeur général du marketing et de la publicité, a déjà contribué à accroître la perception de la marque et à atteindre une croissance à deux chiffres des revenus sur des marchés clés.
La nomination soutient l'intégration continue d'Alaska Airlines avec Hawaiian Airlines, créant un modèle à double marque avec des opérations combinées tout en préservant l'identité unique de chaque compagnie aérienne.
Alaska Airlines (ALK) hat Eric Edge zum Vizepräsidenten für Marke und Marketing der Marken Alaska Airlines und Hawaiian Airlines ernannt. Edge wird die Marketingstrategie für die gemeinsamen Betriebsabläufe der Airline überwachen und dabei den Fokus auf außergewöhnliche Reiseerlebnisse legen, während die unterschiedlichen Markenidentitäten erhalten bleiben.
Zu den wichtigsten Initiativen für 2025 gehören die Einführung neuer globaler Strecken von Seattle nach Tokyo Narita (NRT) und Seoul Incheon (ICN), die Implementierung eines einheitlichen Treueprogramms und die Einführung einer Premium-Kreditkarte für globale Reisende. Edge, der 2022 als Geschäftsführer für Marketing und Werbung zu Alaska Airlines kam, hat bereits dazu beigetragen, die Markenwahrnehmung zu steigern und ein zweistelliges Umsatzwachstum in wichtigen Märkten zu erzielen.
Die Ernennung unterstützt die fortlaufende Integration von Alaska Airlines mit Hawaiian Airlines und schafft ein Dual-Brand-Modell mit kombinierten Betriebsabläufen, während die einzigartige Identität jeder Fluggesellschaft bewahrt bleibt.
- Expansion into major Asian markets with new routes to Tokyo and Seoul
- Double-digit revenue growth achieved in key markets
- Strategic integration of Hawaiian Airlines expanding market presence
- Implementation of enhanced loyalty program and premium credit card
- None.
Industry Veteran Eric Edge to Lead Brand Strategy and Marketing for Combined Airline
This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian Airlines, creating a first of its kind dual-brand model, with one combined operation, and expanding its position as Hawai'i's trusted airline. This move underscores Alaska Airlines' commitment to preserving the unique identities of both airlines while maximizing their combined strengths to deliver best-in-class experiences to guests.
Edge will be responsible for driving awareness and adoption of the combined airline's enhanced single loyalty program, premium product offerings and expansive global network. Key initiatives in 2025 include launching a new global gateway from
"We're focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately loyalty," said Andrew Harrison, executive vice president and chief commercial officer, Alaska Airlines. "Eric's proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth."
With more than 20 years of experience in marketing, brand strategy and digital innovation, Edge brings unique expertise from leadership roles at Postmates/Uber, Pinterest, and Facebook/Instagram. Since joining Alaska Airlines in 2022 as managing director of marketing and advertising, he has led the transformation of Alaska's premium business strategy, successfully increasing brand perception and driving double-digit revenue growth in key markets. Edge studied political science at San Diego State University and began his career in aviation as a flight attendant.
About Alaska Air Group
Alaska Air Group, Inc. is based in
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SOURCE ALASKA AIRLINES
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