Alaska Airlines and sustainable, essential oils brand EO introduce "air-omatherapy" at 30,000 feet

Rhea-AI Summary

Alaska Airlines has partnered with EO Products to enhance in-flight health and safety measures. Starting August 21, passengers will receive complimentary EO hand sanitizing wipes, effective against 99.9% of germs, featuring organic essential oils and biodegradable materials. This initiative is part of Alaska's Next-Level Care program, which includes other health protocols like open middle seats and advanced air filtration systems. The partnership aims to provide travelers with calming experiences and peace of mind while flying.

Positive

• Collaboration with EO Products enhances passenger safety and comfort.
• EO hand sanitizing wipes are biodegradable and infused with organic essential oils.
• Next-Level Care program includes multiple health and safety measures.
• Strong commitment to sustainability aligns with Alaska Airlines' values.

Negative

• None.

SEATTLE, Aug. 20, 2020 /PRNewswire/ -- Alaska Airlines today announced a partnership with leading personal care brand EO, extending Alaska's Next-Level Care commitment to health and safety and taking self-care to new heights. Starting Aug. 21, guests on all Alaska flights will be offered a complimentary, single-use EO hand sanitizing wipe, which is 99.9% effective against common germs, scented with pure organic French lavender, chamomile flower and white tea essential oils, and 100% biodegradable.

"Our Next-Level Care program is designed to give our guests peace of mind when they fly," said Sangita Woerner, senior vice president of marketing and guest experience for Alaska Airlines. "Hand sanitizer is essential when you're on-the-go, and EO's sanitizing wipes with pure essential oils are a handy and pleasant way to know you're staying safe against 99.9% of common germs when in-flight."

Alaska Airlines Next-Level Care program is keeping guests safe from booking to boarding and beyond, with 100 new measures including open middle seats through Oct. 31, a pre-travel wellness assessment, a face covering requirement, and use of electrostatic disinfectant sprayers and hospital-grade HEPA filters combined with an air filtration system that refreshes the cabin with outside air every three minutes. Alaska's partnership with EO elevates the travel experience by providing guests with an uplifting and calming moment in the air, thanks to the addition of pure lavender essential oil.

"Our mission is to provide premium options for consumers to practice clean hand safety wherever they are, so we are honored to team up with Alaska Airlines," said EO Products CEO Tom Feegel. "With travel-related anxiety high, our hand sanitizing wipes offer greater peace of mind while traveling. Whether you are flying for work or re-connecting with loved ones, EO is delivering on our core commitment to create a healthier and happier future under one goal of clean, healthy hands for all."

According to the CDC, cleaning hands often is one of the most important things people can do to stop the spread of the COVID-19 virus, along with wearing a face mask. When soap and water aren't readily available, the CDC recommends using a hand sanitizer with at least 60 percent alcohol – EO's Hand Sanitizing Wipes are formulated with a 62 percent alcohol content derived from non-GMO sugar cane.

EO's profound commitment to sustainability was another key reason both brands aligned for this partnership. EO is a zero-waste, B-corp, certified green business, and EO's Hand Sanitizing Wipes are made from biodegradable plant-based cloth. They are also infused with ingredients like vegetable glycerin and an organic herbal blend of chamomile and calendula for an eco-friendly alternative that help replenish skin for softer and moisturized hands. Alaska is an industry leader in sustainability, as the first airline to eliminate plastic straws and stir sticks on board, the first to compost, and a decades-long history of in-flight recycling. Alaska also launched the #FillBeforeYouFly movement last year, to encourage employees and passengers to bring reusable water bottles and help reduce the number of plastic cups used on board.

Read More: Alaska Airlines is offering a handy way to be germ-free plus other relaxing remedies on board as part of Next-Level Care

"Travel has fundamentally changed – but our care for our guests has remained the same," said Woerner. "Together, we're redefining the 'new normal' of travel by working hand-in-hand with infectious disease experts to encourage safe practices and ensure the comfort of everyone on board."

In addition to EO Hand Sanitizing Wipes with essential oils for calming and uplifting "air-omatherapy", Alaska offers even more ways to be kind to your mind while you fly. Along with over 600 movies and shows, Alaska's inflight entertainment system comes pre-loaded with free, guided audio meditations from Headspace to help with everything from takeoff and touchdown to pre-flight nerves.

About Alaska Airlines
Alaska Airlines and its regional partners serve more than 115 destinations across the United States and North America, providing essential air service for our guests along with moving crucial cargo shipments, such as food, medicine, mail and e-commerce deliveries. With hubs in Seattle; San Francisco; Los Angeles; Portland, Oregon; and Anchorage, Alaska, the airline is known for low fares, award-winning customer service and sustainability efforts. With Alaska and its Global Partners, guests can earn and redeem miles on flights to more than 800 destinations worldwide. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

About EO Products
EO Products is the creator of EO branded luxurious, pure, essential oil-infused hand sanitizer, body care, and hand soaps, in scents inspired by nature, facilitating meditative moments of self-care, anytime. In addition to the beloved EO branded assortment, EO Products makes the Everyone for Everybody branded personal care products. The entire product assortments are available online at www.eoproducts.com and Amazon, as well as in retailers nationwide including Whole Foods, Target, Walmart, Kroger and Albertsons.

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SOURCE Alaska Airlines

FAQ

What is the partnership between Alaska Airlines and EO Products?

Alaska Airlines has partnered with EO Products to provide complimentary hand sanitizing wipes on flights, effective against 99.9% of germs.

When will Alaska Airlines start offering EO hand sanitizing wipes?

EO hand sanitizing wipes will be offered starting August 21.

What are the features of the EO sanitizing wipes?

The wipes are 99.9% effective against germs, infused with organic essential oils, and are biodegradable.

What is the Next-Level Care program by Alaska Airlines?

The Next-Level Care program includes health and safety measures like open middle seats and advanced air filtration systems.

How does Alaska Airlines contribute to sustainability?

Alaska Airlines has a history of sustainable practices, including eliminating plastic straws and promoting recycling onboard.