Align Technology’s Invisalign Brand Becomes the Official Smile of the New Orleans Saints
Align Technology announced a multi-year partnership with the New Orleans Saints, designating Invisalign as the 'Official Smile' partner. This collaboration aims to boost awareness and demand for Invisalign treatments through social and digital platforms. The partnership includes promoting defensive end Cam Jordan's Invisalign experience, benefiting the Youth Empowerment Project (YEP) in providing makeover treatments to underserved youth. Align has treated over 8 million patients with Invisalign, focusing on transforming smiles and enhancing community engagement.
- Partnership with New Orleans Saints enhances brand visibility.
- Collaboration with Cam Jordan promotes Invisalign benefits.
- Support for Youth Empowerment Project aligns with community engagement initiatives.
- None.
SAN JOSE, Calif. and NEW ORLEANS, Aug. 03, 2020 (GLOBE NEWSWIRE) -- Align Technology, Inc. (NASDAQ: ALGN) makers of the Invisalign® clear aligner system, today announced a multi-year partnership with the New Orleans Saints, making the Invisalign brand the “Official Smile” partner of the Saints. The collaboration will focus on building awareness and generating demand for Invisalign treatment across social and digital platforms to engage consumers and highlight the benefits of in-office, doctor-delivered clear aligner treatment. Additionally, the Invisalign brand and the Saints have teamed up with defensive end Cam Jordan to bring more smiles to teens and young adults through the Youth Empowerment Project (YEP).
“We are proud to be working with the New Orleans Saints to develop campaigns focused on winning smiles,” commented Frank Quinn, Align Technology Vice President and General Manager of the U.S. “Both the Saints and the Invisalign brand are dedicated to creating positive experiences for fans, consumers, and our communities, and we are excited to be teaming up together.”
“We are very grateful and privileged to be able to have this great working relationship,” said Michael Stanfield, New Orleans Saints Senior Vice President of Sales. “We look forward to collaborating with the Invisalign brand team in bringing more smiles to our fans and to the New Orleans community.”
As part of the agreement, the Invisalign brand and the Saints will team up to promote Cam Jordan’s treatment experience, which included Invisalign clear aligners, designed for mild to moderate malocclusion or crooked teeth. Jordan completed treatment and is now wearing Vivera® retainers to preserve his beautiful smile.
“As an athlete, I put a lot of effort into maintaining my health and well-being, including my smile,” noted Cam Jordan. “I wanted to fine tune my smile and needed a treatment option that fit my lifestyle. After doing some research, Invisalign treatment was the clear winner. I could remove the aligners if needed during football and public appearances while still meeting my smile goals. Today, post treatment, Vivera retainers keep my smile in shape.”
Through the agreement with the New Orleans Saints and defensive end Cam Jordan, Align will help eight members of the New Orleans-based Youth Empowerment Project (YEP) achieve new smiles through Invisalign treatment. YEP’s core purpose of empowering young people to improve their lives and the lives of others fits with Align’s purpose of transforming smiles and changing lives, and both organizations are committed to helping underserved youth.
“YEP has done incredible things for young people in New Orleans and it’s an organization that I am proud to be a part of,” said Cam Jordan. “Both on and off the field, there is true power in a smile. As an Invisalign patient and proud member of the New Orleans community, I’m looking forward to bringing new smiles to teens and young adults that deserve and need it the most.”
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign® system, the most advanced clear aligner system in the world, iTero® intraoral scanners and services, and CAD/CAM software. Align has helped treat over 8 million patients with the Invisalign system and is driving the evolution in digital dentistry with the iTero intraoral scanner and exocad® CAD/CAM software − modernizing today’s practices by enabling enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies. Visit www.aligntech.com for more information.
For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
About Youth Empowerment Project (YEP)
Youth Empowerment Project (YEP) is a community-based non-profit organization that was founded in 2004 to support formerly incarcerated youth as they transitioned back into their communities. In the wake of Hurricane Katrina, the organization grew significantly, expanding its mission to meet the needs of young people and families by providing mentoring, education, employment readiness, and enrichment programs. Today, YEP’s purpose is to empower young people to improve their lives and the lives of others.
| Align Technology Madelyn Homick (408) 470-1180 mhomick@aligntech.com | Zeno Group Sarah Johnson (828) 551-4201 sarah.johnson@zenogroup.com |
| Jordy Spitale New Orleans Saints (504) 615-8820 Jordy.Spitale@saints.nfl.com | MSL Group Veronica Marshall (917) 733 4822 veronica.marshall@mslgroup.com |
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