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Princess Polly’s U.S. Retail Footprint Grows with New Store Openings on Both Coasts

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Princess Polly, an Australian-born fashion brand under a.k.a. Brands Holding Corp. (NYSE: AKA), has announced plans to open five new U.S. stores in the second half of 2024. The expansion includes locations in Scottsdale, San Diego, Boston, Santa Clara, and Irvine. Each store will offer over 250 apparel looks and 200 accessories and footwear styles, featuring interactive elements like selfie mirrors and digital screens. The brand aims to enhance customer engagement through exclusive events and campus roadshows. This expansion builds on the success of Princess Polly's first U.S. store in Los Angeles and reflects the brand's growing popularity among Gen Z consumers in the United States.

Princess Polly, un marchio di moda australiano sotto a.k.a. Brands Holding Corp. (NYSE: AKA), ha annunciato piani per aprire cinque nuovi negozi negli Stati Uniti nella seconda metà del 2024. L'espansione include sedi a Scottsdale, San Diego, Boston, Santa Clara e Irvine. Ogni negozio offrirà oltre 250 look di abbigliamento e 200 stili di accessori e calzature, includendo elementi interattivi come specchi per selfie e schermi digitali. Il marchio punta a migliorare il coinvolgimento dei clienti tramite eventi esclusivi e roadshow nei campus. Questa espansione si basa sul successo del primo negozio di Princess Polly a Los Angeles e riflette la crescente popolarità del marchio tra i consumatori della Gen Z negli Stati Uniti.

Princess Polly, una marca de moda de origen australiano bajo a.k.a. Brands Holding Corp. (NYSE: AKA), ha anunciado planes para abrir cinco nuevas tiendas en EE.UU. en la segunda mitad de 2024. La expansión incluye ubicaciones en Scottsdale, San Diego, Boston, Santa Clara e Irvine. Cada tienda ofrecerá más de 250 estilos de ropa y 200 estilos de accesorios y calzado, con elementos interactivos como espejos para selfies y pantallas digitales. La marca busca mejorar el compromiso del cliente a través de eventos exclusivos y roadshows en campus. Esta expansión se basa en el éxito de la primera tienda de Princess Polly en Los Ángeles y refleja la creciente popularidad de la marca entre los consumidores de la generación Z en Estados Unidos.

호주 출신의 패션 브랜드인 프린세스 폴리(Princess Polly)는 a.k.a. Brands Holding Corp. (NYSE: AKA) 소속으로, 2024년 하반기 미국에 다섯 개의 새로운 매장을 열 계획을 발표했습니다. 확장은 스콧스데일, 샌디에이고, 보스턴, 산타클라라, 어바인의 위치를 포함합니다. 각 매장은 250개 이상의 의류 스타일과 200개 이상의 액세서리 및 신발 스타일을 제공하며, 셀카 거울 및 디지털 스크린과 같은 인터랙티브한 요소를 특징으로 합니다. 브랜드는 특별한 이벤트와 캠퍼스 로드쇼를 통해 고객 참여를 향상시키는 것을 목표로 합니다. 이번 확장은 로스앤젤레스에 있는 프린세스 폴리의 첫 번째 미국 매장의 성공을 기반으로 하며, 미국 내 Z세대 소비자들 사이에서 브랜드의 인기 상승을 반영합니다.

Princess Polly, une marque de mode d'origine australienne sous a.k.a. Brands Holding Corp. (NYSE: AKA), a annoncé son intention d'ouvrir Cinq nouveaux magasins aux États-Unis dans la seconde moitié de 2024. L'expansion comprend des emplacements à Scottsdale, San Diego, Boston, Santa Clara et Irvine. Chaque magasin proposera plus de 250 looks vestimentaires et 200 styles d'accessoires et de chaussures, incluant des éléments interactifs tels que des miroirs à selfies et des écrans numériques. La marque vise à améliorer l'engagement des clients par le biais d'événements exclusifs et de roadshows sur les campus. Cette expansion s'appuie sur le succès de la première boutique de Princess Polly à Los Angeles et reflète la popularité croissante de la marque parmi les consommateurs de la génération Z aux États-Unis.

Princess Polly, eine in Australien gegründete Modemarke unter a.k.a. Brands Holding Corp. (NYSE: AKA), hat Pläne angekündigt, in der zweiten Hälfte von 2024 fünf neue Filialen in den USA zu eröffnen. Die Expansion umfasst Standorte in Scottsdale, San Diego, Boston, Santa Clara und Irvine. Jede Filiale wird über 250 Bekleidungslooks und 200 Stile für Accessoires und Schuhe verfügen, wobei interaktive Elemente wie Selfie-Spiegel und digitale Bildschirme vorgestellt werden. Die Marke zielt darauf ab, das Kundenengagement durch exklusive Events und Roadshows an Universitäten zu verbessern. Diese Expansion baut auf dem Erfolg von Princess Pollys erster US-Filiale in Los Angeles auf und spiegelt die wachsende Beliebtheit der Marke bei Gen Z-Verbrauchern in den Vereinigten Staaten wider.

Positive
  • Expansion of retail footprint with 5 new U.S. stores
  • Entering new markets on both East and West coasts
  • Offering over 250 apparel looks and 200 accessories/footwear styles per store
  • Implementing interactive elements to enhance customer experience
  • Planning exclusive events and campus roadshows to boost engagement
Negative
  • None.

The Australian-born fashion brand kicks off a series of store openings in cities across the nation, including in Scottsdale, San Diego, Boston, Santa Clara and Irvine

SAN FRANCISCO--(BUSINESS WIRE)-- a.k.a. Brands Holding Corp. (NYSE: AKA), a brand accelerator of next generation fashion brands, today unveiled its plans to debut five new U.S. Princess Polly stores in the back half of 2024. The brand will open additional West Coast stores in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and Irvine, California and it will land on the East Coast in Boston, Massachusetts for the first time. Building upon the success of its first U.S. location in Los Angeles, the subsequent Princess Polly stores are a testament to the brand’s growing U.S. popularity and success.

Princess Polly plans to debut several new U.S. stores in the second half of 2024. (Photo: Business Wire)

Princess Polly plans to debut several new U.S. stores in the second half of 2024. (Photo: Business Wire)

Each new store will offer more than 250 Princess Polly apparel looks, and over 200 accessories and footwear styles. The walls will be donned with selfie mirrors and colorful digital screens to bring the spaces to life, elevating them beyond the typical retail experience. Stores will host exclusive influencer events showcasing the latest trends and fashion, alongside evergreen customer-focused events designed to further grow the brand’s connection with its new communities beyond the digital world.

"Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts,” said Eirin Bryett, co-CEO of Princess Polly. "True to the Princess Polly identity, the new stores will feature fun and engaging displays, and countless must-have looks and styles, evoking an overall sense of boldness and excitement.”

The beloved Gen Z brand will be making its brick-and-mortar debuts in Scottsdale’s Fashion Square, San Diego’s Fashion Valley, Boston’s Newbury Street, Santa Clara’s Valley Fair and the Irvine Spectrum Center this fall. Each store will have exciting opening day events for customers with prizes to be won and freebies up for grabs. In an effort to connect with the brand’s robust student customer base, Princess Polly will also embark on roadshows to each location’s nearby college campuses and student hot spots for giveaways and exclusive tokens that can only be redeemed in-store.

“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” said Wez Bryett, co-CEO of Princess Polly. “Princess Polly is a high-growth global brand that’s capturing the attention of more and more loyal customers, and we view these store openings as an opportunity to introduce new customers to our in-person brand experience. The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”

To shop Princess Polly products online, visit us.princesspolly.com.

About Princess Polly

Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. Princess Polly brings its unmatched fashion and shopping experience to brick-and-mortar stores, enhancing accessibility and connection with its loyal customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.

About a.k.a. Brands

a.k.a. Brands is a brand accelerator of next generation fashion brands. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.

About Scottsdale Fashion Square

One of the nation’s premier shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that extends its luxury presentation beyond the original luxury wing to encompass a redefined south wing and multi-lane luxury valet service. With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique-to-market retailers and upscale culinary concepts, as well as more than 40 of the world’s finest contemporary luxury brands including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo, and Burberry. Additional information about Scottsdale Fashion Square can be obtained by visiting fashionsquare.com.

About Simon

Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed- use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

About Westfield Valley Fair:

Located in the heart of Silicon Valley, Westfield Valley Fair is one of the most productive shopping centers in the United States, showcasing a unique lineup of international luxury boutiques and iconic global brands. The property is home to Nordstrom, Bloomingdale’s, Christian Dior, Gucci, BVLGARI, Bottega Veneta, Saint Laurent, Tiffany & Co., Christian Louboutin, Louis Vuitton, Cartier, Prada, CH Premier Jewelers, Burberry, Chanel Fragrance & Beauty, Loewe, Montblanc, Versace, Fendi, Ferragamo, David Yurman, Apple, Lululemon, UNIQLO, and Zara. Valley Fair’s ongoing transformative $1.1 billion evolution has welcomed a three-level flagship Bloomingdale’s, sleek new Restaurant Collection home to nationally recognized destinations like the Bay Area’s first Eataly Italian Marketplace, Shake Shack, Mastro's Steakhouse, Salt & Straw and Baekjeong Korean BBQ, nestled amidst open-air pedestrian promenades and relaxing outdoor lounges, the continued refinement and expansion of its highly successful Luxury Collection, and the ultra-modern and action-packed Bowlero entertainment offering. Exemplary additions to the center also include the Asian Food Collection — a highly-curated collection of Korean, Vietnamese, Chinese, Japanese, and Thai restaurants, including Marugame Udon, Ramen Nagi, Uncle Tetsu, Lady M, Vietnoms, and iCHiNA - a brand new concept completely unique for Silicon Valley, offering a luxurious two-story dining experience for New American Chinese cuisine.

About Irvine Spectrum Center:

As the centerpiece of Irvine Spectrum District, Irvine Spectrum Center is an open-air shopping, dining, and lifestyle destination inspired by the youthful energy of Southern California. With a memorable collection of exclusive experiences, trend-forward retailers, as well as dining and entertainment for all ages, Irvine Spectrum Center is where friends, family, and colleagues from Orange County and beyond come to explore and discover together. Prominent retailers include Nordstrom, Apple, Lululemon, Vuori, TravisMathew, Fabletics, Free People, Lip Lab by BITE, Anthropologie, Target, and Sephora. Unique and exciting culinary experiences include Javier’s, Habana, Little Sister, Hello Kitty Cafe, and Fogo de Chao. The center is also home to the country’s most popular Improv Comedy Club, as well as Southern California’s number one movie theater, Regal Spectrum 21 RPX & IMAX. For more information, please visit IrvineSpectrumCenter.com.

Investor Contact

investors@aka-brands.com

Media Contact

media@aka-brands.com

Source: a.k.a. Brands Holding Corp.

FAQ

Where are the new Princess Polly stores opening in the US?

Princess Polly is opening new stores in Scottsdale, San Diego, Boston, Santa Clara, and Irvine in the second half of 2024.

What will be offered in the new Princess Polly stores?

Each new store will offer more than 250 Princess Polly apparel looks and over 200 accessories and footwear styles.

How is Princess Polly (AKA) enhancing the in-store experience?

The stores will feature selfie mirrors, colorful digital screens, exclusive influencer events, and customer-focused activities to create an engaging retail experience.

What promotional activities is Princess Polly planning for the new store openings?

Princess Polly is planning opening day events with prizes and freebies, as well as roadshows to nearby college campuses with exclusive in-store redemption offers.

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