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a.k.a. Brands Holding Corp. Reports Fourth Quarter and Full Year 2024 Financial Results

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a.k.a. Brands (NYSE: AKA) reported strong Q4 2024 results with net sales increasing 6.8% to $159.0 million, driven by impressive U.S. growth of 21.6%. The company posted a net loss of $(9.4) million, or $(0.88) per share, improving from $(13.9) million loss in Q4 2023.

For full-year 2024, net sales grew 5.2% to $574.7 million, with Adjusted EBITDA reaching $23.3 million (4.1% of net sales). Princess Polly's expansion continues with plans to open seven new stores in 2025, including its first NYC location. Both Princess Polly and Petal & Pup will expand to all Nordstrom locations in Q1 2025.

Looking ahead, the company projects 2025 net sales between $600-610 million and Adjusted EBITDA between $27.5-29.5 million. Q1 2025 guidance expects net sales of $121-124 million with Adjusted EBITDA of $1.5-2.0 million.

a.k.a. Brands (NYSE: AKA) ha riportato risultati solidi per il quarto trimestre del 2024, con vendite nette in aumento del 6,8% a 159,0 milioni di dollari, grazie a una crescita impressionante negli Stati Uniti del 21,6%. L'azienda ha registrato una perdita netta di $(9,4) milioni, ovvero $(0,88) per azione, in miglioramento rispetto alla perdita di $(13,9) milioni nel quarto trimestre del 2023.

Per l'intero anno 2024, le vendite nette sono cresciute del 5,2% a 574,7 milioni di dollari, con un EBITDA rettificato che ha raggiunto i 23,3 milioni di dollari (4,1% delle vendite nette). L'espansione di Princess Polly continua con piani per aprire sette nuovi negozi nel 2025, inclusa la sua prima sede a New York. Sia Princess Polly che Petal & Pup si espanderanno in tutte le sedi Nordstrom nel primo trimestre del 2025.

Guardando al futuro, l'azienda prevede vendite nette per il 2025 tra 600 e 610 milioni di dollari e un EBITDA rettificato tra 27,5 e 29,5 milioni di dollari. Le previsioni per il primo trimestre del 2025 si aspettano vendite nette di 121-124 milioni di dollari con un EBITDA rettificato di 1,5-2,0 milioni di dollari.

a.k.a. Brands (NYSE: AKA) reportó resultados sólidos para el cuarto trimestre de 2024, con ventas netas aumentando un 6.8% a 159.0 millones de dólares, impulsadas por un impresionante crecimiento en EE. UU. del 21.6%. La compañía tuvo una pérdida neta de $(9.4) millones, o $(0.88) por acción, mejorando desde una pérdida de $(13.9) millones en el cuarto trimestre de 2023.

Para el año completo 2024, las ventas netas crecieron un 5.2% a 574.7 millones de dólares, con un EBITDA ajustado alcanzando 23.3 millones de dólares (4.1% de las ventas netas). La expansión de Princess Polly continúa con planes de abrir siete nuevas tiendas en 2025, incluida su primera ubicación en Nueva York. Tanto Princess Polly como Petal & Pup se expandirán a todas las ubicaciones de Nordstrom en el primer trimestre de 2025.

Mirando hacia adelante, la compañía proyecta ventas netas para 2025 entre 600 y 610 millones de dólares y un EBITDA ajustado entre 27.5 y 29.5 millones de dólares. La guía para el primer trimestre de 2025 espera ventas netas de 121-124 millones de dólares con un EBITDA ajustado de 1.5-2.0 millones de dólares.

a.k.a. Brands (NYSE: AKA)는 2024년 4분기 실적을 발표하며 매출이 6.8% 증가한 1억 5,900만 달러를 기록했으며, 이는 미국에서 21.6%의 인상적인 성장에 힘입은 결과입니다. 회사는 $(9.4) 백만의 순손실을 기록했으며, 주당 $(0.88)로 2023년 4분기 $(13.9) 백만의 손실에서 개선되었습니다.

2024년 전체 연도 동안 순매출은 5.2% 증가하여 5억 7,470만 달러에 도달했으며, 조정된 EBITDA는 2,330만 달러(순매출의 4.1%)에 이릅니다. Princess Polly의 확장은 2025년에 뉴욕 첫 매장을 포함하여 7개의 새로운 매장을 열 계획으로 계속되고 있습니다. Princess Polly와 Petal & Pup은 2025년 1분기부터 모든 Nordstrom 매장으로 확장할 예정입니다.

앞으로 회사는 2025년 순매출을 6억에서 6억 1천만 달러 사이로 예상하고 있으며, 조정된 EBITDA는 2,750만에서 2,950만 달러 사이로 예상하고 있습니다. 2025년 1분기 가이드는 순매출이 1억 2,100만에서 1억 2,400만 달러, 조정된 EBITDA가 150만에서 200만 달러가 될 것으로 보입니다.

a.k.a. Brands (NYSE: AKA) a annoncé de solides résultats pour le quatrième trimestre 2024, avec des ventes nettes en hausse de 6,8% à 159,0 millions de dollars, soutenues par une croissance impressionnante de 21,6% aux États-Unis. L'entreprise a enregistré une perte nette de $(9,4) millions, soit $(0,88) par action, s'améliorant par rapport à une perte de $(13,9) millions au quatrième trimestre 2023.

Pour l'année entière 2024, les ventes nettes ont augmenté de 5,2% à 574,7 millions de dollars, avec un EBITDA ajusté atteignant 23,3 millions de dollars (4,1% des ventes nettes). L'expansion de Princess Polly se poursuit avec des plans d'ouverture de sept nouveaux magasins en 2025, y compris sa première implantation à New York. Princess Polly et Petal & Pup s'étendront à tous les magasins Nordstrom au premier trimestre 2025.

En regardant vers l'avenir, l'entreprise prévoit des ventes nettes entre 600 et 610 millions de dollars pour 2025 et un EBITDA ajusté entre 27,5 et 29,5 millions de dollars. Les prévisions pour le premier trimestre 2025 attendent des ventes nettes de 121 à 124 millions de dollars avec un EBITDA ajusté de 1,5 à 2,0 millions de dollars.

a.k.a. Brands (NYSE: AKA) hat starke Ergebnisse für das vierte Quartal 2024 gemeldet, mit einem Anstieg der Nettoumsätze um 6,8% auf 159,0 Millionen Dollar, angetrieben durch ein beeindruckendes Wachstum von 21,6% in den USA. Das Unternehmen verzeichnete einen Nettoverlust von $(9,4) Millionen oder $(0,88) pro Aktie, was eine Verbesserung gegenüber einem Verlust von $(13,9) Millionen im vierten Quartal 2023 darstellt.

Im Gesamtjahr 2024 wuchsen die Nettoumsätze um 5,2% auf 574,7 Millionen Dollar, während das bereinigte EBITDA 23,3 Millionen Dollar (4,1% der Nettoumsätze) erreichte. Die Expansion von Princess Polly geht weiter, mit Plänen, 2025 sieben neue Geschäfte zu eröffnen, darunter das erste Geschäft in New York City. Sowohl Princess Polly als auch Petal & Pup werden im ersten Quartal 2025 in allen Nordstrom-Filialen expandieren.

Für die Zukunft prognostiziert das Unternehmen Nettoumsätze von 600 bis 610 Millionen Dollar für 2025 und ein bereinigtes EBITDA zwischen 27,5 und 29,5 Millionen Dollar. Die Prognose für das erste Quartal 2025 erwartet Nettoumsätze von 121 bis 124 Millionen Dollar mit einem bereinigten EBITDA von 1,5 bis 2,0 Millionen Dollar.

Positive
  • U.S. net sales growth of 21.6% in Q4 2024
  • Gross margin improved to 55.9% from 51.3% YoY
  • Adjusted EBITDA margin expanded to 3.9% from 0.9% in Q4
  • Retail expansion with 7 new Princess Polly stores planned
  • Nordstrom partnership expanding to all U.S. locations
Negative
  • Net loss of $9.4M in Q4 2024
  • Debt increased to $111.7M from $93.4M YoY
  • Operating cash flow declined to $0.7M from $33.4M in 2023
  • Marketing expenses increased to 14% of sales from 11.6%

Insights

a.k.a. Brands' Q4 report demonstrates meaningful financial improvement and acceleration in key metrics. The company delivered 6.8% revenue growth to $159 million, with an impressive 21.6% growth in the U.S. market, suggesting their domestic strategy is gaining significant traction. More critically, adjusted EBITDA reached $6.2 million (3.9% margin), marking a substantial improvement from $1.3 million (0.9%) in Q4 2023.

What's particularly noteworthy is the company's improving operational efficiency alongside growth. While still reporting a net loss of $9.4 million, this represents a 32.4% reduction from last year's $13.9 million loss. For the full year, adjusted EBITDA margin expanded 160 basis points to 4.1%, demonstrating improved profitability despite ongoing investments in growth initiatives.

The 2025 outlook indicates continued momentum with projected sales of $600-610 million (approximately 4-6% growth) and adjusted EBITDA of $27.5-29.5 million, representing further margin expansion. However, investors should note the increase in debt from $93.4 million to $111.7 million, primarily funding Princess Polly's store expansion. The decline in operating cash flow from $33.4 million to $0.7 million warrants attention, as it reflects increased inventory investments that will need to translate into future sales to justify the capital allocation.

a.k.a. Brands' omnichannel expansion strategy shows promising early results. Princess Polly opened 5 physical locations in 2024 and plans 7 more in 2025, including a strategic flagship in NYC's SoHo district. This brick-and-mortar expansion represents a significant evolution for these historically digital-native brands and provides multiple strategic advantages.

The planned expansion to all Nordstrom locations for both Princess Polly and Petal & Pup following a successful pilot demonstrates the brands' appeal to department store shoppers and validates their premium positioning. This wholesale channel provides exposure to new customer segments while requiring minimal capital investment compared to owned stores.

Culture Kings' U.S. growth, particularly through in-house brands like Loiter, mnml, and Carre, highlights the company's vertical integration advantages. The shift to a test-and-repeat merchandising approach for these brands has generated both revenue growth and margin improvement, showing better inventory management and reduced markdown risk.

The company's improved gross margin (55.9% vs 51.3% prior year) reflects healthier inventory positions and more full-price selling, partially offset by the increasing wholesale business which typically carries lower margins. The strategic shift to physical retail and wholesale appears well-managed, with marketing expenses increasing to 14.0% of sales to support these initiatives. This balanced approach to omnichannel expansion addresses both short-term growth and long-term brand building objectives.

Net Sales Increased 6.8% Compared to the Fourth Quarter of 2023, with U.S. Net Sales up 21.6%

Princess Polly to Open Seven New Stores in 2025

SAN FRANCISCO--(BUSINESS WIRE)-- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announced financial results for the fourth quarter and full year ended December 31, 2024.

Fourth Quarter Financial Highlights

  • Net sales increased 6.8% to $159.0 million, compared to $148.9 million in the fourth quarter of 2023; up 6.7% on a constant currency basis1.
  • In the U.S., net sales increased 21.6% compared to the fourth quarter of 2023.
  • Net loss was $(9.4) million, or $(0.88) per share, in the fourth quarter of 2024, compared to net loss of $(13.9) million, or $(1.31) per share, in the fourth quarter of 2023.
  • Adjusted EBITDA2 was $6.2 million, or 3.9% of net sales, compared to $1.3 million, or 0.9% of net sales in the fourth quarter of 2023.

Fiscal 2024 Financial Highlights

  • Net sales increased 5.2% to $574.7 million, compared to $546.3 million in 2023; and increased 5.4% on a constant currency basis1.
  • Net loss was $(26.0) million, or $(2.46) per share, compared to net loss of $(98.9) million, or $(9.24) per share, in 2023.
  • Adjusted EBITDA2 was $23.3 million, or 4.1% of net sales, compared to $13.8 million, or 2.5% of net sales in 2023.

“2024 marked a pivotal year for a.k.a. Brands. We achieved 5% net sales growth, fueled by impressive mid-teens net sales growth in our U.S. business, and we delivered over 150 basis points of adjusted EBITDA expansion year-over-year - all ahead of our expectations,” said Ciaran Long, Chief Executive Officer. “Our strong financial results underscore the significant progress we are making against our strategic priorities and further illustrate the power of our brands, our increased operational discipline and our improved financial foundation. I want to thank our global team whose consistent focus on the customer and product innovation is the driving force behind our success.”

“As we look to 2025, we remain focused on expanding our customer base, building upon our early omnichannel expansion and brand awareness efforts, and further optimizing and improving our operating and financial discipline. With seven new Princess Polly store openings, including its first location in New York City, and expanding Princess Polly and Petal & Pup’s Nordstrom partnership to all locations, we’re broadening our reach with new customers and deepening our relationship with our existing ones. While still early in our efforts, we remain confident in our ability to deliver sustained, profitable growth over the long-term and believe we are just getting started,” concluded Long.

Recent Brand Highlights

  • Princess Polly opened 5 stores in San Diego, Scottsdale, Boston, Irvine and San Jose in 2024. The brand plans to open seven new stores across the U.S. in 2025 as announced in a related press release today, bringing the total Princess Polly store count to 13 by the end of 2025.
  • Princess Polly plans to open its first store in the SoHo neighborhood of New York City in mid-March, supported by a series of launch celebrations featuring in-store grand opening events and citywide activations.
  • Following a highly successful fourth-quarter pilot program, Princess Polly and Petal and Pup will expand to all Nordstrom locations in the U.S. in Q1 2025, underscoring the robust market demand for the brands.
  • Culture Kings continues to experience growth in the U.S., driven by standout performance from its in-house brands, including Loiter, mnml and Carre, which are generating strong revenue growth and improved gross margins since transitioning to the test and repeat merchandising approach.

Fourth Quarter Financial Details

  • Net sales increased 6.8% to $159.0 million, compared to $148.9 million in the fourth quarter of 2023. The increase was driven by a 3.6% increase in the number of orders and 2.6% increase in average order value during the quarter, due to growth in the U.S. On a constant currency1 basis, net sales increased 6.7%.
  • Gross margin was 55.9% in the fourth quarter of 2024, compared to 51.3% in the same period last year. The improvement was primarily driven by the impact of more full price selling and improved inventory position, partially offset by the impact of growing wholesale initiatives.
  • Selling expenses were $44.6 million, compared to $42.3 million in the fourth quarter of 2023. Selling expenses were 28.0% of net sales, compared to 28.4% of net sales in the fourth quarter of 2023.
  • Marketing expenses were $22.3 million, compared to $17.3 million in the fourth quarter of 2023. Marketing expenses were 14.0% of net sales, compared to 11.6% of net sales in the fourth quarter of 2023.
  • General and administrative (“G&A”) expenses were $24.9 million, compared to $22.3 million in the fourth quarter of 2023. G&A expenses were 15.7% of net sales, compared to 15.0% of net sales in the fourth quarter of 2023. The increase in G&A expenses as a percentage of net sales was primarily due to an increase in wages and benefits and non-routine legal matters.
  • Adjusted EBITDA2 was $6.2 million, or 3.9% of net sales, compared to $1.3 million, or 0.9% of net sales in the fourth quarter of 2023.

Full year 2024 financial details are included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024.

Balance Sheet and Cash Flow

  • Cash and cash equivalents at the end of the fourth quarter totaled $24.2 million, compared to $21.9 million at the end of the fourth quarter of 2023.
  • Inventory at the end of the fourth quarter totaled $95.8 million, compared to $91.0 million at the end of the fourth quarter of 2023.
  • Debt at the end of the fourth quarter totaled $111.7 million, compared to $93.4 million at the end of the fourth quarter of 2023. The increase was primarily due to investment in new Princess Polly stores in the U.S.
  • Cash flow provided by operations for the year ended December 31, 2024 was $0.7 million, compared to cash provided by operations of $33.4 million for the year ended December 31, 2023. The decrease was driven by additional inventory purchases in 2024, as compared to 2023, to support growth in the U.S., partially offset by the timing of payments.

Outlook

For the full year fiscal 2025, the Company expects:

  • Net sales between $600 million and $610 million
  • Adjusted EBITDA3 between $27.5 million and $29.5 million
  • Weighted average diluted share count of 10.8 million
  • Capital expenditures of approximately $12 million to $14 million

For the first quarter of 2025, the Company expects:

  • Net sales between $121 million and $124 million
  • Adjusted EBITDA3 between $1.5 million and $2.0 million
  • Weighted average diluted share count of 10.7 million

The above outlook contemplates the estimated impact on tariffs enacted in February and March 2025. The guidance and forward-looking statements made in this press release and on the conference call are based on management's expectations as of the date of this press release. See “Forward-Looking Statements” for additional information.

Conference Call

A conference call to discuss the Company’s fourth quarter and full year 2024 results is scheduled for March 6, 2025, at 4:30 p.m. ET. a.k.a. Brands’ webcast will be available via the company website at ir.aka-brands.com. Analysts and investors may call in on (877) 858-5495 or (201) 689-8853. A replay of the conference call will be available approximately three hours after the conclusion of the call on the Company’s website at ir.aka-brands.com or by dialing (877) 660-6853 or (201) 612-7415 for international callers, conference ID 13751373. The replay will be available until March 13, 2025.

Use of Non-GAAP Financial Measures and Other Operating Metrics

In addition to results determined in accordance with accounting principles generally accepted in the United States of America (GAAP), management utilizes certain non-GAAP financial measures such as Adjusted EBITDA and Adjusted EBITDA margin for purposes of evaluating ongoing operations and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures, when reviewed collectively with our GAAP financial information, provide useful supplemental information to investors in assessing our operating performance. The non-GAAP financial measures should not be considered in isolation or as a substitute for the GAAP financial measures. The non-GAAP financial measures used by the Company may be different from similarly-titled non-GAAP financial measures used by other companies. See additional information at the end of this release regarding non-GAAP financial measures.

About a.k.a. Brands

a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal and Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test, repeat & clear’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.

Forward-Looking Statements

Certain statements made in this release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.

Important factors, among others, that may affect actual results or outcomes include the effects of economic downturns and unstable market conditions; our ability in the future to continue to comply with the New York Stock Exchange’s (NYSE) listing standards and maintain the listing of our common stock on the NYSE; risks related to doing business in China; our ability to anticipate rapidly-changing consumer preferences in the apparel, footwear and accessories industries; our ability to execute our strategic initiatives, including transitioning Culture Kings to a data-driven, short lead time merchandising cycle; our ability to acquire new customers, retain existing customers or maintain average order value levels; the effectiveness of our marketing and our level of customer traffic; merchandise return rates; our ability to manage our inventory effectively; our success in identifying brands to acquire, integrate and manage on our platform; our ability to expand into new markets; the global nature of our business, including international economic, geopolitical instability (including the ongoing Russia-Ukraine and Israel-Palestine wars), legal, compliance and supply chain risks (including as a result of trade policies, including the negotiation or termination of trade agreements and the imposition of higher tariffs on imports into the U.S. and Australia); interruptions in or increased costs of shipping and distribution, which could affect our ability to deliver our products to the market; our use of social media platforms and influencer sponsorship initiatives, which could adversely affect our reputation or subject us to fines or other penalties; fluctuating operating results; the inherent challenges in measuring certain of our key operating metrics, and the risk that real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; the potential for tax liabilities that may increase the costs to our consumers; our ability to attract and retain highly qualified personnel, including key members of our leadership team; fluctuations in wage rates and the price, availability and quality of raw materials and finished goods, which could increase costs; foreign currency fluctuations; and other risks and uncertainties set forth in the sections entitled “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Forward-Looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (SEC) on March 6, 2025. a.k.a. Brands does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share data)
(unaudited)

 

 

Three Months Ended December 31,

 

Year Ended December 31,

 

2024

 

2023

 

2024

 

2023

Net sales

$

159,023

 

 

$

148,912

 

 

$

574,697

 

 

$

546,258

 

Cost of sales

 

70,081

 

 

 

72,456

 

 

 

247,192

 

 

 

245,978

 

Gross profit

 

88,942

 

 

 

76,456

 

 

 

327,505

 

 

 

300,280

 

Operating expenses:

 

 

 

 

 

 

 

Selling

 

44,559

 

 

 

42,309

 

 

 

161,852

 

 

 

149,307

 

Marketing

 

22,278

 

 

 

17,265

 

 

 

74,710

 

 

 

68,907

 

General and administrative

 

24,897

 

 

 

22,270

 

 

 

101,264

 

 

 

96,951

 

Goodwill impairment

 

 

 

 

 

 

 

 

 

 

68,524

 

Total operating expenses

 

91,734

 

 

 

81,844

 

 

 

337,826

 

 

 

383,689

 

Loss from operations

 

(2,792

)

 

 

(5,388

)

 

 

(10,321

)

 

 

(83,409

)

Other expense, net:

 

 

 

 

 

 

 

Interest expense

 

(2,635

)

 

 

(2,676

)

 

 

(10,296

)

 

 

(11,165

)

Other income (expense)

 

4

 

 

 

(65

)

 

 

(1,044

)

 

 

(2,391

)

Total other expense, net

 

(2,631

)

 

 

(2,741

)

 

 

(11,340

)

 

 

(13,556

)

Loss before income taxes

 

(5,423

)

 

 

(8,129

)

 

 

(21,661

)

 

 

(96,965

)

Provision for income tax

 

(3,934

)

 

 

(5,754

)

 

 

(4,329

)

 

 

(1,921

)

Net loss

$

(9,357

)

 

$

(13,883

)

 

$

(25,990

)

 

$

(98,886

)

 

 

 

 

 

 

 

 

Net loss per share, basic and diluted

$

(0.88

)

 

$

(1.31

)

 

$

(2.46

)

 

$

(9.24

)

Weighted average shares outstanding, basic and diluted

 

10,655,476

 

 

 

10,619,178

 

 

 

10,567,656

 

 

 

10,707,024

 

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)
(unaudited)

 

 

December 31,
2024

 

December 31,
2023

Assets

 

 

 

Current assets:

 

 

 

Cash and cash equivalents

$

24,192

 

 

$

21,859

 

Accounts receivable, net

 

8,107

 

 

 

4,796

 

Inventory

 

95,750

 

 

 

91,024

 

Prepaid expenses and other current assets

 

16,720

 

 

 

18,016

 

Total current assets

 

144,769

 

 

 

135,695

 

Property and equipment, net

 

31,262

 

 

 

27,154

 

Operating lease right-of-use assets

 

65,382

 

 

 

37,465

 

Intangible assets, net

 

52,354

 

 

 

64,322

 

Goodwill

 

89,254

 

 

 

94,898

 

Deferred tax assets

 

47

 

 

 

1,569

 

Other assets

 

2,136

 

 

 

618

 

Total assets

$

385,204

 

 

$

361,721

 

Liabilities and stockholders’ equity

 

 

 

Current liabilities:

 

 

 

Accounts payable

$

30,299

 

 

$

28,279

 

Accrued liabilities

 

31,216

 

 

 

25,223

 

Sales returns reserve

 

7,587

 

 

 

9,610

 

Deferred revenue

 

12,215

 

 

 

11,782

 

Income taxes payable

 

1,039

 

 

 

257

 

Operating lease liabilities, current

 

8,382

 

 

 

7,510

 

Current portion of long-term debt

 

6,300

 

 

 

3,300

 

Total current liabilities

 

97,038

 

 

 

85,961

 

Long-term debt

 

105,411

 

 

 

90,094

 

Operating lease liabilities

 

63,496

 

 

 

35,344

 

Other long-term liabilities

 

1,625

 

 

 

1,704

 

Total liabilities

 

267,570

 

 

 

213,103

 

Stockholders’ equity:

 

 

 

Preferred stock

 

 

 

 

 

Common stock

 

128

 

 

 

128

 

Additional paid-in capital

 

471,758

 

 

 

466,172

 

Accumulated other comprehensive loss

 

(60,849

)

 

 

(50,269

)

Accumulated deficit

 

(293,403

)

 

 

(267,413

)

Total stockholders’ equity

 

117,634

 

 

 

148,618

 

Total liabilities and stockholders’ equity

$

385,204

 

 

$

361,721

 

a.k.a. BRANDS HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)

 

 

Year Ended December 31,

 

2024

 

2023

Cash flows from operating activities:

 

 

 

Net loss

$

(25,990

)

 

$

(98,886

)

Adjustments to reconcile net loss to net cash provided by (used in) operating activities:

 

 

 

Depreciation expense

 

6,550

 

 

 

7,605

 

Amortization expense

 

11,047

 

 

 

11,536

 

Amortization of debt issuance costs

 

597

 

 

 

624

 

Lease incentives

 

 

 

 

1,596

 

Loss on disposal of businesses

 

673

 

 

 

1,533

 

Non-cash operating lease expense

 

8,979

 

 

 

7,766

 

Equity-based compensation

 

7,980

 

 

 

7,640

 

Deferred income taxes, net

 

1,508

 

 

 

(745

)

Goodwill impairment

 

 

 

 

68,524

 

Changes in operating assets and liabilities, net of effects of acquisitions:

 

 

 

Accounts receivable, net

 

(3,294

)

 

 

(1,283

)

Inventory

 

(10,657

)

 

 

32,149

 

Prepaid expenses and other current assets

 

1,539

 

 

 

(2,789

)

Accounts payable

 

2,442

 

 

 

7,512

 

Income taxes payable

 

778

 

 

 

6,214

 

Accrued liabilities

 

7,138

 

 

 

(13,982

)

Sales returns reserve

 

(1,849

)

 

 

5,566

 

Deferred revenue

 

856

 

 

 

522

 

Lease liabilities

 

(7,628

)

 

 

(7,676

)

Net cash provided by operating activities

 

669

 

 

 

33,426

 

Cash flows from investing activities:

 

 

 

Purchases of intangible assets

 

(2

)

 

 

(61

)

Purchases of property and equipment

 

(11,592

)

 

 

(5,970

)

Net cash used in investing activities

 

(11,594

)

 

 

(6,031

)

Cash flows from financing activities:

 

 

 

Proceeds from line of credit

 

49,500

 

 

 

11,500

 

Repayment of line of credit

 

(26,200

)

 

 

(51,500

)

Repayment of debt

 

(5,400

)

 

 

(10,700

)

Taxes paid related to net share settlement of equity awards

 

(1,103

)

 

 

(191

)

Proceeds from issuances under equity-based compensation plans

 

224

 

 

 

162

 

Repurchase of shares

 

(1,515

)

 

 

(2,100

)

Net cash provided by (used in) financing activities

 

15,506

 

 

 

(52,829

)

Effect of exchange rate changes on cash, cash equivalents and restricted cash

 

(2,131

)

 

 

1,090

 

Net change in cash, cash equivalents and restricted cash

 

2,450

 

 

 

(24,344

)

Cash, cash equivalents and restricted cash at beginning of period

 

24,029

 

 

 

48,373

 

Cash, cash equivalents and restricted cash at end of period

$

26,479

 

 

$

24,029

 

 

 

 

 

Reconciliation of cash, cash equivalents and restricted cash:

 

 

 

Cash and cash equivalents

$

24,192

 

 

$

21,859

 

Restricted cash, included in prepaid expenses and other current assets

 

577

 

 

 

2,170

 

Restricted cash, included in other assets

 

1,710

 

 

 

 

Total cash, cash equivalents and restricted cash

$

26,479

 

 

$

24,029

 

a.k.a. BRANDS HOLDING CORP.
KEY OPERATING AND FINANCIAL METRICS
(unaudited)

 

 

Three Months Ended December 31,

 

Year Ended December 31,

(dollars in thousands)

2024

 

2023

 

2024

 

2023

Gross margin

 

55.9

%

 

 

51.3

%

 

 

57.0

%

 

 

55.0

%

Net loss

$

(9,357

)

 

$

(13,883

)

 

$

(25,990

)

 

$

(98,886

)

Net loss margin

 

(5.9

)%

 

 

(9.3

)%

 

 

(4.5

)%

 

 

(18.1

)%

Adjusted EBITDA2

$

6,216

 

 

$

1,339

 

 

$

23,309

 

 

$

13,790

 

Adjusted EBITDA margin2

 

3.9

%

 

 

0.9

%

 

 

4.1

%

 

 

2.5

%

Key Operational Metrics and Regional Sales

 

 

Three Months Ended December 31,

 

 

 

Year Ended December 31,

 

 

(metrics in millions, except AOV; sales in thousands)

2024

 

2023

 

% Change

 

2024

 

2023

 

% Change

Key Operational Metrics

 

 

 

 

 

 

 

 

 

 

 

Active customers4

 

4.07

 

 

 

3.72

 

9.4

%

 

 

4.07

 

 

 

3.72

 

9.4

%

Average order value

$

78

 

 

$

76

 

2.6

%

 

$

79

 

 

$

80

 

(1.3

)%

Number of orders

 

2.04

 

 

 

1.97

 

3.6

%

 

 

7.32

 

 

 

6.85

 

6.9

%

 

 

 

 

 

 

 

 

 

 

 

 

Sales by Region

 

 

 

 

 

 

 

 

 

 

 

U.S.

$

96,106

 

 

$

79,057

 

21.6

%

 

$

368,799

 

 

$

315,496

 

16.9

%

Australia/New Zealand

 

57,225

 

 

 

63,272

 

(9.6

)%

 

 

180,328

 

 

 

202,777

 

(11.1

)%

Rest of world

 

5,692

 

 

 

6,583

 

(13.5

)%

 

 

25,570

 

 

 

27,985

 

(8.6

)%

Total

$

159,023

 

 

$

148,912

 

6.8

%

 

$

574,697

 

 

$

546,258

 

5.2

%

Year-over-year growth on a constant currency basis1

 

6.7

%

 

 

 

 

 

 

5.4

%

 

 

 

 

Active Customers

We view the number of active customers as a key indicator of our growth, our value proposition and consumer awareness of our brand, and their desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period.

Average Order Value

We define average order value (“AOV”) as net sales in a given period divided by the total orders placed in that period. AOV may fluctuate as we expand into new categories or geographies or as our assortment changes.

Number of Orders

We define the number of orders as the total number of orders placed by our customers, prior to product returns, across our platform or in our stores in any given period. An order is counted on the day the customer places the order. We consider the number of orders to be a key indicator of our ability to attract and retain customers, as well as an indicator of the desirability of our products.

a.k.a. BRANDS HOLDING CORP.
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
(in thousands, except per share data)
(unaudited)

Adjusted EBITDA and Adjusted EBITDA Margin

Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP financial measures that management uses to assess our operating performance. Because Adjusted EBITDA and Adjusted EBITDA margin facilitate internal comparisons of our historical operating performance on a more consistent basis, we use these measures for business planning purposes.

We also believe this information will be useful for investors to facilitate comparisons of our operating performance and better identify trends in our business. We expect Adjusted EBITDA margin to increase over the long-term as we continue to scale our business and achieve greater leverage in our operating expenses.

We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; provision for (benefit from) income taxes; depreciation and amortization expense; equity-based compensation expense; costs to establish or relocate distribution centers; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items. We calculate Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA and Adjusted EBITDA margin are considered non-GAAP financial measures under the SEC’s rules because they exclude certain amounts included in net income (loss) and net income (loss) margin, the most directly comparable financial measures calculated in accordance with GAAP.

A reconciliation of non-GAAP Adjusted EBITDA to net loss for the three months and year ended December 31, 2024 and 2023 is as follows:

 

Three Months Ended December 31,

 

Year Ended December 31,

 

2024

 

2023

 

2024

 

2023

Net loss

$

(9,357

)

 

$

(13,883

)

 

$

(25,990

)

 

$

(98,886

)

Add (deduct):

 

 

 

 

 

 

 

Total other expense, net

 

2,631

 

 

 

2,741

 

 

 

11,340

 

 

 

13,556

 

Provision for income tax

 

3,934

 

 

 

5,754

 

 

 

4,329

 

 

 

1,921

 

Depreciation and amortization expense

 

4,575

 

 

 

4,446

 

 

 

17,597

 

 

 

19,141

 

Equity-based compensation expense

 

1,993

 

 

 

2,162

 

 

 

7,980

 

 

 

7,640

 

Distribution center relocation costs

 

1,435

 

 

 

 

 

 

2,101

 

 

 

 

Goodwill impairment

 

 

 

 

 

 

 

 

 

 

68,524

 

Non-routine legal matters5

 

960

 

 

 

396

 

 

 

4,498

 

 

 

396

 

Non-routine items6

 

45

 

 

 

(277

)

 

 

1,454

 

 

 

1,498

 

Adjusted EBITDA

$

6,216

 

 

$

1,339

 

 

$

23,309

 

 

$

13,790

 

Net loss margin

 

(5.9

)%

 

 

(9.3

)%

 

 

(4.5

)%

 

 

(18.1

)%

Adjusted EBITDA margin

 

3.9

%

 

 

0.9

%

 

 

4.1

%

 

 

2.5

%

Net Income (Loss), As Adjusted and Net Income (Loss) Per Share, As Adjusted

Net income (loss), as adjusted and net income (loss) per share, as adjusted are considered non-GAAP financial measures under the SEC’s rules because they exclude certain amounts included in net income (loss) and net income (loss) per share calculated in accordance with GAAP, the most directly comparable financial measures calculated in accordance with GAAP. We calculate net income (loss), as adjusted as net income (loss) adjusted to exclude significant, nonrecurring charges or gains such as: disposals, goodwill impairment and significant individual legal matters. We calculate net income (loss) per share, as adjusted as net income (loss), as adjusted divided by the weighted-average shares, diluted. Management believes that net income (loss), as adjusted, and net income (loss) per share, as adjusted, are meaningful measures to share with investors because they better enable comparison of the performance with that of the comparable period. In addition, net income (loss), as adjusted and net income (loss) per share, as adjusted, afford investors a view of what management considers our core earnings performance and the ability to make a more informed assessment of such core earnings performance with that of the prior year.

A reconciliation of non-GAAP net loss, as adjusted to net loss, as well as the resulting calculation of net loss per share, as adjusted, for the years ended December 31, 2024 and 2023, are as follows:

 

Year Ended December 31,

 

2024

 

2023

Net loss

$

(25,990

)

 

$

(98,886

)

Adjustments:

 

 

 

Loss on disposal of the Rebdolls reporting unit

 

 

 

 

951

 

Goodwill impairment

 

 

 

 

68,524

 

Accrual for a pending legal matter

 

2,012

 

 

 

 

Tax effects of adjustments

 

(523

)

 

 

 

Net loss, as adjusted

$

(24,501

)

 

$

(29,411

)

Net loss per share, as adjusted

$

(2.32

)

 

$

(2.75

)

Weighted-average shares, diluted

 

10,567,656

 

 

 

10,707,024

 

___________________________
1 In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2023, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods.
2 See additional information at the end of this release regarding non-GAAP financial measures.
3 The Company has not provided a quantitative reconciliation of its Adjusted EBITDA outlook to a GAAP net income (loss) outlook because it is unable, without making unreasonable efforts, to project certain reconciling items. These items include, but are not limited to, future equity-based compensation expense, income taxes, interest expense and transaction costs. These items are inherently variable and uncertain and depend on various factors, some of which are outside of the Company’s control or ability to predict. See additional information at the end of this release regarding non-GAAP financial measures.
4 Trailing twelve months.
5 Non-routine legal matters for the year ended December 31, 2024, include a $2.0 million accrual in connection with the legal matter described in Part I, Item 3, “Legal Proceedings” of our Annual Report on Form 10-K filed on March 6, 2025.
6 Non-routine items include severance from headcount reductions; sales tax penalties; and insured losses, net of recoveries.

Investor Contact

investors@aka-brands.com

Media Contact

media@aka-brands.com

Source: a.k.a. Brands

FAQ

What are AKA's Q4 2024 financial results?

AKA reported Q4 2024 net sales of $159.0M (+6.8% YoY), with U.S. sales up 21.6%. Net loss was $(9.4)M or $(0.88) per share, improving from $(13.9)M loss in Q4 2023.

How many new stores will Princess Polly open in 2025?

Princess Polly plans to open 7 new stores across the U.S. in 2025, including its first NYC location in SoHo, bringing total store count to 13.

What is AKA's revenue guidance for 2025?

AKA expects 2025 net sales between $600-610M with Adjusted EBITDA of $27.5-29.5M.

How is AKA's partnership with Nordstrom expanding in 2025?

Following successful Q4 pilot, Princess Polly and Petal & Pup will expand to all Nordstrom U.S. locations in Q1 2025.

What was AKA's full-year 2024 performance?

AKA's 2024 net sales grew 5.2% to $574.7M, with Adjusted EBITDA of $23.3M (4.1% of net sales), up from $13.8M in 2023.

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