Princess Polly Grows U.S. Store Fleet with Seven New Openings in 2025
Princess Polly, part of a.k.a. Brands Holding Corp. (NYSE: AKA), has announced plans to open seven new U.S. stores in 2025, expanding its total store count to 13. The new locations will include stores in SoHo (NYC), Miami, Glendale, Columbus, White Plains, Garden City, and King of Prussia.
The fashion brand's expansion follows the success of its existing six stores. The new locations, spanning 4,000-5,000 square feet, will feature the brand's signature elements including selfie mirrors and unique furniture installations. Four stores are scheduled to open in the first half of 2025, with the remaining locations launching in the second half.
Each store opening will be celebrated with grand opening events featuring prizes, giveaways, and special offers. The expansion represents Princess Polly's commitment to its hybrid retail strategy, aiming to enhance customer engagement through physical retail presence.
Princess Polly, parte di a.k.a. Brands Holding Corp. (NYSE: AKA), ha annunciato piani per aprire sette nuovi negozi negli Stati Uniti nel 2025, portando il totale a 13. Le nuove sedi includeranno negozi a SoHo (NYC), Miami, Glendale, Columbus, White Plains, Garden City e King of Prussia.
L'espansione del marchio di moda segue il successo dei suoi sei negozi esistenti. Le nuove sedi, che spaziano da 4.000 a 5.000 piedi quadrati, presenteranno gli elementi distintivi del marchio, tra cui specchi per selfie e installazioni di mobili unici. Quattro negozi sono previsti per aprire nella prima metà del 2025, mentre le restanti sedi saranno lanciate nella seconda metà.
Ogni apertura di negozio sarà celebrata con eventi di inaugurazione che includeranno premi, omaggi e offerte speciali. L'espansione rappresenta l'impegno di Princess Polly verso la sua strategia di vendita al dettaglio ibrida, mirata a migliorare l'engagement dei clienti attraverso una presenza fisica nei negozi.
Princess Polly, parte de a.k.a. Brands Holding Corp. (NYSE: AKA), ha anunciado planes para abrir siete nuevas tiendas en EE. UU. en 2025, aumentando su total a 13. Las nuevas ubicaciones incluirán tiendas en SoHo (NYC), Miami, Glendale, Columbus, White Plains, Garden City y King of Prussia.
La expansión de la marca de moda sigue el éxito de sus seis tiendas existentes. Las nuevas ubicaciones, que abarcan 4,000 a 5,000 pies cuadrados, contarán con los elementos distintivos de la marca, incluidos espejos para selfies e instalaciones de muebles únicas. Se programó la apertura de cuatro tiendas en la primera mitad de 2025, mientras que las ubicaciones restantes se lanzarán en la segunda mitad.
Cada apertura de tienda será celebrada con eventos de gran inauguración que incluirán premios, sorteos y ofertas especiales. La expansión representa el compromiso de Princess Polly con su estrategia de venta al por menor híbrida, con el objetivo de mejorar la interacción con los clientes a través de una presencia física en el comercio.
프린세스 폴리는 a.k.a. Brands Holding Corp. (NYSE: AKA)의 일부로서 2025년에 미국 내 7개의 새로운 매장을 열 계획을 발표했습니다. 이를 통해 총 매장 수는 13개로 늘어납니다. 새로운 매장은 소호(뉴욕), 마이애미, 글렌데일, 콜럼버스, 화이트 플레인스, 가든 시티, 킹 오브 프루시아에 위치할 예정입니다.
패션 브랜드의 확장은 기존 6개 매장의 성공에 따른 것입니다. 새로운 매장은 4,000-5,000 제곱피트의 규모로, 셀카 거울과 독특한 가구 설치 등 브랜드의 시그니처 요소를 특징으로 합니다. 2025년 상반기에는 4개의 매장이 개장할 예정이며, 나머지 매장은 하반기에 열릴 예정입니다.
각 매장 개장은 경품, 선물 및 특별 제안이 포함된 성대한 개장 행사로 축하될 것입니다. 이번 확장은 고객 참여를 증진시키기 위한 프린세스 폴리의 하이브리드 소매 전략에 대한 의지를 나타냅니다.
Princess Polly, faisant partie de a.k.a. Brands Holding Corp. (NYSE: AKA), a annoncé son intention d'ouvrir sept nouveaux magasins aux États-Unis en 2025, portant le total à 13. Les nouveaux emplacements incluront des magasins à SoHo (NYC), Miami, Glendale, Columbus, White Plains, Garden City et King of Prussia.
L'expansion de la marque de mode fait suite au succès de ses six magasins existants. Les nouveaux emplacements, s'étendant sur 4 000 à 5 000 pieds carrés, présenteront les éléments emblématiques de la marque, y compris des miroirs à selfies et des installations de meubles uniques. Quatre magasins devraient ouvrir au cours du premier semestre 2025, les emplacements restants étant lancés au second semestre.
Chaque ouverture de magasin sera célébrée par de grands événements d'inauguration comprenant des prix, des cadeaux et des offres spéciales. L'expansion représente l'engagement de Princess Polly envers sa stratégie de vente au détail hybride, visant à améliorer l'engagement des clients grâce à une présence physique dans le commerce.
Princess Polly, Teil von a.k.a. Brands Holding Corp. (NYSE: AKA), hat Pläne angekündigt, sieben neue Geschäfte in den USA im Jahr 2025 zu eröffnen, wodurch die Gesamtzahl auf 13 steigt. Die neuen Standorte umfassen Geschäfte in SoHo (NYC), Miami, Glendale, Columbus, White Plains, Garden City und King of Prussia.
Die Expansion der Modemarke folgt dem Erfolg ihrer bestehenden sechs Geschäfte. Die neuen Standorte, die 4.000 bis 5.000 Quadratfuß groß sind, werden die charakteristischen Elemente der Marke umfassen, darunter Selfie-Spiegel und einzigartige Möbelinstallationen. Vier Geschäfte sollen in der ersten Hälfte von 2025 eröffnet werden, während die verbleibenden Standorte in der zweiten Hälfte eröffnet werden.
Jede Geschäftseröffnung wird mit großen Eröffnungsveranstaltungen gefeiert, die Preise, Geschenke und Sonderangebote beinhalten. Die Expansion stellt das Engagement von Princess Polly für ihre hybride Einzelhandelsstrategie dar, die darauf abzielt, die Kundenbindung durch physische Präsenz im Einzelhandel zu verbessern.
- Significant retail expansion with 7 new stores in 2025
- Strategic presence in major shopping destinations
- Larger store format (4,000-5,000 sq ft) enabling broader product display
- None.
The fashion brand reveals its latest store opening plans as it expands across the nation, including in SoHo,
Since opening its first location in
“We are thrilled to be unveiling seven new Princess Polly stores across the U.S.,” said Eirin Bryett, co-CEO of Princess Polly. “At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence. The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”
Princess Polly stores will be landing throughout 2025 in: New York City’s SoHo neighborhood, Miami’s Dadeland Mall, the Glendale Galleria, Columbus’ Easton Town Center, The
"We’ve received a very positive reception from our customers regarding the Princess Polly in-store experience, which has encouraged us to bring the brand to life in even more cities this year. Community is at the heart of everything we do, and our stores are a critical touchpoint where we can create a space for customers to connect with Princess Polly on a new level and foster a deeper relationship with the brand they’ve come to love online,” continued Bryett.
To shop Princess Polly products online, visit us.princesspolly.com.
About Princess Polly
Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. Princess Polly brings its unmatched fashion and shopping experience to brick-and-mortar stores, enhancing accessibility and connection with its loyal customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.
About a.k.a. Brands
a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250306790228/en/
Investor
investors@aka-brands.com
Media
media@aka-brands.com
Source: a.k.a. Brands
FAQ
How many new Princess Polly stores will open in 2025?
Where are the new Princess Polly stores opening in 2025?
What is the typical size of the new Princess Polly stores?
When will Princess Polly's new stores open throughout 2025?
