Assurant Launches Comprehensive Trade-in Program in Partnership with Telefonica Group
Assurant (NYSE:AIZ) has expanded its partnership with Telefonica Group to enhance their trade-in services for devices. This collaboration will leverage Assurant's proprietary technology to offer diagnostics, trade-in management, and pricing analytics across multiple channels including stores and online platforms. Telefonica, serving over 360 million customers globally, aims to improve customer retention and promote environmental sustainability through responsible device recycling. In 2020, Assurant recycled approximately 1.5 million phones, recovering significant amounts of precious metals.
- Expanded partnership with Telefonica enhances trade-in program capabilities.
- Utilization of proprietary technology for diagnostics and trade-in management.
- Potential for increased customer retention through improved trade-in services.
- Positive environmental impact from recycling efforts, recovering precious metals.
- None.
Telefonica will provide access to trade-in services for smartphones, tablets, laptops, wearables and hearables using Assurant’s patented proprietary platform, which features remote on device app- and web browser-based diagnostics and trade-in transaction management. Following Assurant’s acquisition of HYLA Mobile, a leading provider of smartphone software, trade-in and upgrade services, Telefonica will access advanced, market-leading trade-in technology.
“Trade-in programs are an integral part of the device lifecycle, in addition to supporting the upgrade process, especially as more consumers switch to 5G devices,” said
Assurant will partner with Telefonica across its geographical footprint, including its strategic markets in
“As a market leader for device trade-in with proven innovative and seamless digital platforms and global supply chain disposition capabilities, Assurant is providing the
Trade-in programs help consumers by putting money back in their pockets in exchange for their used devices, benefit wireless providers by increasing customer retention and reduce environmental impact by keeping millions of used phones out of landfills. In 2020 alone, Assurant recycled approximately 1.5 million phones, resulting in the recovery of an estimated 23,815 kilos of copper, 525 kilos of silver, 51 kilos of gold and 22 kilos of palladium. These precious metals were kept from being discarded in landfills and helped to reduce the need for new mining of materials.
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Media:
Senior Vice President, Enterprise Communication
Phone: 201.519.9773
linda.recupero@assurant.com
Investor Relations Contacts:
Senior Vice President, Investor Relations and Sustainability
Phone: 201.788.4324
suzanne.shepherd@assurant.com
Assistant Vice President, Investor Relations
Phone: 914.204.2253
sean.moshier@assurant.com
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