Assurant Appoints Sanida Bratt Senior Vice President of Emerging Solutions for Connected Living

Rhea-AI Summary

Assurant (NYSE: AIZ) has appointed Sanida Bratt as senior vice president of Emerging Solutions within its Connected Living business, reporting to Biju Nair, president of Global Connected Living. Bratt, who has extensive experience in product management from companies like Motorola and NAVTEQ, will focus on executing new products and enhancing service differentiation. Nair expressed confidence in her ability to drive revenue growth and customer loyalty through innovative solutions. Previously, Bratt was involved in digital transformation initiatives at HYLA Mobile.

Positive

• Sanida Bratt's extensive experience in product management may lead to innovative product offerings.
• Bratt's focus on customer experience aligns with Assurant's growth strategy, potentially driving increased revenue.

Negative

• Concerns about continuity and experience gaps due to Bratt's transition into a senior role.

NEW YORK--(BUSINESS WIRE)-- Assurant (NYSE: AIZ), a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced the appointment of Sanida Bratt as senior vice president of Emerging Solutions for its Connected Living business. Bratt will report directly to Biju Nair, president, Global Connected Living.

Bratt brings a unique combination of entrepreneurial and corporate experience in product management, product strategy and product marketing, including product P&L management across global programs. She will focus on execution of new products and services that will differentiate and grow Assurant’s portfolio of solutions for both enterprise and consumer segments and leverage her product marketing expertise to enhance the articulation of Assurant’s unique value propositions.

“Sanida brings a wealth of experience defining and bringing to market innovative products that enhance customer experiences and improve environmental outcomes,” said Biju Nair, president of Global Connected Living at Assurant. “She will be a valuable asset to our business as we continue to bring new solutions to our clients that create opportunities for increased revenue and customer loyalty.”

Bratt previously held similar roles at leading companies in the wireless domain including Motorola Solutions and NAVTEQ (later acquired by Nokia), where she successfully created integrated solutions portfolios for vertical markets. Bratt also served as senior vice president of product innovation at HYLA Mobile, which Assurant acquired in 2020, where she focused on digital transformation through analytics and machine learning. She also has served as vice president of product management at Synchronoss and was co-founder of Sapience Knowledge Systems, a VC-backed mobile analytics company driving mobile usage optimization. Connected World Magazine recognized Bratt on its top Women of Machine-to-Machine (M2M) list in 2014.

“I’m excited to reunite with Biju Nair and join an organization with a remarkable track record of delivering innovative solutions that focus on the customer experience,” said Bratt. “I’m looking forward to leveraging Assurant’s consumer insights and digital technologies to give clients even more value and competitive advantages.”

About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; renters insurance; lender-placed insurance products; and other specialty products. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.

Learn more at assurant.com or on Twitter @AssurantNews.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211020005091/en/

Media Contact:

Linda Recupero

Senior Vice President, Enterprise Communication

201.519.9773

linda.recupero@assurant.com

Source: Assurant

FAQ

What is the significance of Sanida Bratt's appointment at Assurant?

Her appointment as senior vice president of Emerging Solutions is aimed at enhancing product innovation and customer experiences.

Who will Sanida Bratt report to after her appointment?

Sanida Bratt will report directly to Biju Nair, the president of Global Connected Living at Assurant.

What experience does Sanida Bratt bring to Assurant?

Bratt has a strong background in product management and strategy from companies including Motorola and NAVTEQ.

What are the expected impacts of Sanida Bratt's role on Assurant?

Bratt is expected to drive new product executions and enhance service differentiation, potentially improving revenue and customer loyalty.