Maybacks Global Entertainment, LLC and Plex Sign Global Licensing and Distribution Agreement

Rhea-AI Summary

Maybacks Global Entertainment, a subsidiary of Authentic Holdings (OTC:AHRO), has entered into a strategic licensing and distribution agreement with Plex GmbH. The partnership enables Maybacks to distribute its premium AVOD content through Plex's FAST channels and on-demand streaming platform. This follows Maybacks' acquisition of Goliath Motion Picture Promotions, which previously worked with major networks like HBO and AMC. Unlike Goliath's focus on film sales, Maybacks aims to develop its own brands within the iDreamCTV network, including Toro TV, Comfy TV, Winnie's World, and iCowboy. Plex, a leading streaming service, boasts 25 million users and offers thousands of free-to-watch movies, TV shows, and hundreds of live TV channels across multiple countries and devices.

Positive

• Strategic partnership with Plex provides access to 25 million users globally
• Integration into Plex's FAST channels and on-demand streaming expands distribution reach
• Opportunity to monetize content through AVOD model
• Leverages previous Goliath acquisition's industry connections and experience

Negative

• None.

MORRISTOWN, N.J., June 06, 2025 (GLOBE NEWSWIRE) -- via IBN -- Maybacks Global Entertainment, LLC, a wholly owned subsidiary of Authentic Holdings, Inc. (OTC:AHRO), has signed a Licensing and Distribution Agreement with Plex GmbH ("Plex").

Maureen Cooper, Sr VP and Program Director of Maybacks, stated: "We are excited to announce a strategic licensing and distribution agreement with Plex. This partnership marks a significant milestone in Maybacks' ongoing efforts to expand its distribution footprint and strengthen its network brands."

Following the acquisition of Goliath Motion Picture Promotions ("Goliath"), Maybacks has significantly broadened its access to greater distribution opportunities and innovative revenue models. While Goliath primarily focused on film sales, successfully working with industry leaders like HBO, AMC, TBN, and securing development funds for series from CTV in Canada, and various other film funding and sales; Maybacks has a different vision. Rather than pursuing traditional sales, Maybacks aims to build and expand its own brands within the iDreamCTV network, including Toro TV, Comfy TV, Winnie's World, and iCowboy.

Recognizing the potential for collaboration, Maybacks has partnered with Plex to integrate its networks into a global distribution model utilizing AVOD (Advertising Video On Demand). Through this agreement, Maybacks will provide premium AVOD content for distribution on Plex's FAST (Free Ad-supported Streaming TV) channels, as well as on-demand streaming. 

Maybacks is thrilled to embark on this new journey with Plex, expanding opportunities for viewers while strengthening its industry presence. 

Chris Giordano, President and Chairman of Authentic Holdings, Inc., the parent company to Maybacks, stated: "Having a partner like Plex to distribute and monetize our content with is a watershed deal for us. Plex is considered one of the top media streaming platforms. 

"Plex has become one of the leading streaming services in the world, offering a top popular choice for free streaming of entertainment, live news, and sports. This includes tens of thousands of free-to-watch movies and TV shows on demand (AVOD), as well as hundreds of free-to-stream live TV channels (FAST) across a spectrum of 25 million users. Plex apps are available in multiple countries and on a wide range of devices, including smart TVs, consoles, and mobile devices.

"Plex will foster a solid environment for the distribution and monetization of our AVOD and Mayback's streaming channels in addition to other opportunities when they come about. 

"Our acquisition of Goliath Motion Pictures Promotions will bear fruit for many years to come, and Plex is a great place to start when it comes to a highly regarded and top-tier streaming service." 

About Maybacks Global Ent.

Maybacks Global is a dynamic, fast-growing international media network with a worldwide reach, delivering diverse content across connected TVs ("Smart TVs") and multiple devices.

As a full-service television operation, Maybacks manages everything from acquisitions and programming to production, broadcasting, advertising, and distribution.

Driven by innovation, Maybacks strategically aligns with technological pioneers in the broadcast and streaming industry. By adapting to evolving economic trends, these partnerships have enabled Maybacks to expand its footprint—reaching millions of homes regionally and internationally with a diverse, high-quality portfolio of programming. For more information, maureen@maybackstv.com 

About Authentic Holdings, Inc

Authentic Holdings combines entertainment, technology, and textiles to create a diverse portfolio of offerings in 5 separate subsidiaries. For more information, chrisg@authenticholdingsinc.com

Safe Harbor Act

Forward-Looking Statements: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Authentic Holdings, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements including those relating to the Company's financing being adequate for the Company to place its products in retail stores, execute its acquisition strategy, and to launch its growth and expansion plans, among others, are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Authentic Holdings, Inc.'s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. No information in this press release should be construed in any way whatsoever as an indication of Authentic Holdings, Inc.,  future revenues, financial performance or stock price. More information about the potential factors that could affect the business and financial results is and will be included in Authentic Holdings, Inc., filings with the Securities and Exchange Commission at www.sec.gov.

SOURCE: Authentic Holdings, Inc.

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FAQ

What is the significance of AHRO's partnership with Plex?

The partnership allows Maybacks Global Entertainment to distribute its content through Plex's platform, reaching 25 million users globally and monetizing content through AVOD and FAST channels.

How many users does Plex have in its streaming platform?

Plex has 25 million users across multiple countries and devices, offering free-to-watch movies, TV shows, and live TV channels.

What are the main brands within Maybacks' iDreamCTV network?

The main brands within iDreamCTV network include Toro TV, Comfy TV, Winnie's World, and iCowboy.

How does Maybacks' strategy differ from Goliath Motion Picture Promotions?

While Goliath focused on traditional film sales to networks like HBO and AMC, Maybacks aims to build and expand its own branded networks within iDreamCTV.

What type of content distribution model will AHRO use with Plex?

AHRO will utilize AVOD (Advertising Video On Demand) and FAST (Free Ad-supported Streaming TV) channels for content distribution on Plex's platform.