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On May 24, 2021, Afterpay (ASX: APT) launched a global advertising campaign titled Pay Better with Afterpay, featuring actress Rebel Wilson. The campaign, aimed at promoting responsible spending, emphasizes avoiding credit card debt. It includes TV spots that began during the Billboard Music Awards on May 23 and a continued presence during the Bachelorette's premiere on June 7. Afterpay, with over 17 million customers and $1 billion in monthly sales, aims to empower consumers financially through innovative marketing in 17 markets, including major U.S. cities.
Afterpay (ASX:APT) announces a multi-year partnership with IMG to sponsor New York Fashion Week (NYFW) starting September 2021. This collaboration aims to support American designers and enhance consumer access to fashion brands, positioning Afterpay as a leader in the 'Buy Now, Pay Later' payment space. The initiative includes a 'see now, buy now' show in partnership with designer LaQuan Smith. NYFW generates around $900 million annually for New York, reinforcing the economic importance of this partnership as the retail sector recovers from the pandemic.
Afterpay (ASX: APT) has launched 'The DROPSHOP', a global platform providing exclusive access to limited edition merchandise and experiences. The inaugural drop features early access to the Nike AIR MAX 90 sneakers through a collaboration with Finish Line, available from April 27 to May 2, 2021, for $120. This platform leverages Snapchat's augmented reality technology, allowing users to virtually try on sneakers. Afterpay serves nearly 15 million customers globally and partners with approximately 86,000 retailers, aimed at enhancing consumer shopping experiences while promoting responsible spending.
Afterpay Limited (ASX: APT) reported a remarkable 123% increase in underlying sales in Q3 FY21, reaching A$5.7 billion on a constant currency basis. North America emerged as the largest contributor, with sales up 211% year-over-year. Active customers surged 75% to 14.6 million, while active merchants rose 77% to 85,800. The company is also exploring a potential US listing to support its growing global shareholder base. Economic impacts were substantial, with A$6 billion in incremental sales for Australian retailers, underscoring Afterpay's market influence.
Afterpay (ASX:APT) and Adyen (AMS:ADYEN) have partnered to offer Afterpay's 'Buy Now, Pay Later' service, starting with the British brand Hunter. This collaboration aims to enhance payment flexibility for customers, allowing them to pay in four interest-free installments. With over 13 million global users, Afterpay reported that retailers using its service often see a 22% increase in conversion rates. Merchants can now offer Afterpay in the UK, US, Canada, Australia, and New Zealand, marking a significant expansion in payment options.
Afterpay (ASX: APT) has announced a new initiative to promote sustainable shopping, coinciding with Earth Month. Starting April 5, 2021, customers can donate $1 at checkout to support Magpies & Peacock and Surfrider, with Afterpay matching the donations. Additionally, Afterpay will launch a live shopping platform in mid-April, enabling shoppers to buy eco-friendly products directly from influencers. This program aims to engage Millennial and Gen Z consumers who prioritize ethical shopping while benefiting organizations focused on environmental preservation.
Afterpay (ASX: APT) reported a 35% increase in new active customers during its first bi-annual Afterpay Day sale, which included brick-and-mortar shopping. The sale generated nearly six million referrals to global merchants, with 30% directed to small and medium-sized businesses. Mobile transactions accounted for 86% of sales, while average basket sizes included four items. Afterpay now has over 16 million customers in the U.S. and nearly 75,000 global retail partners. The event featured promotions from over 3,000 retailers, driving significant sales growth.
Afterpay (ASX:APT) announces its fifth bi-annual Afterpay Day, now including brick-and-mortar shopping for the first time, running from March 25-28, 2021. Merchants from nearly 3,000 retailers will offer discounts of up to 70%. Last event led to a 36% sales increase and a 46% rise in new customers for participants. A new 'Favorites' feature in the Afterpay app allows users to save desired items, utilized by 40% of US app users. This event aims to enhance customer engagement as retailers reopen for spring.
Afterpay has launched its European service, Clearpay, in Spain and France, with Italian merchants to follow. This expansion taps into a lucrative €150 billion ecommerce market in Southern Europe. In the first half of fiscal 2021, Afterpay reported $10.1 billion in global underlying sales. With over 75,000 retailers and 13 million active customers globally, Clearpay offers customers a responsible payment option, enabling payments in four installments without interest, aimed at millennial consumers.
Afterpay Limited (AFTPY) reported impressive growth for H1 FY21, achieving $10.1 billion in sales, a 112% increase year-over-year. Key metrics include a rise in active customers to 13.1 million and active merchants to 74.7k, reflecting growth of 80% and 73%, respectively. Group total income rose by 89% to $417.2 million, with Afterpay income up 108% to $374.2 million. Despite an increase in net transaction loss, gross loss percentage improved to 0.7%, highlighting effective risk management. The company showcases strong global expansion, particularly in North America and the UK, emphasizing its robust financial health with over $1.7 billion in liquidity.