Afterpay Encourages People to 'Pay Better' in New Global Campaign Starring Rebel Wilson

Rhea-AI Summary

On May 24, 2021, Afterpay (ASX: APT) launched a global advertising campaign titled Pay Better with Afterpay, featuring actress Rebel Wilson. The campaign, aimed at promoting responsible spending, emphasizes avoiding credit card debt. It includes TV spots that began during the Billboard Music Awards on May 23 and a continued presence during the Bachelorette's premiere on June 7. Afterpay, with over 17 million customers and $1 billion in monthly sales, aims to empower consumers financially through innovative marketing in 17 markets, including major U.S. cities.

Positive

• Significant investment in a global advertising campaign to enhance brand visibility.
• Campaign features a well-known celebrity, Rebel Wilson, increasing audience engagement.
• The North America market is the largest contributor to Afterpay's sales.
• Afterpay processes $1 billion in sales per month, showcasing robust growth.

Negative

• None.

SAN FRANCISCO, May 24, 2021 /PRNewswire/ -- Afterpay (ASX: APT), the leader in "Buy Now, Pay Later" payments, today unveiled its multi-million dollar global advertising campaign, Pay Better with Afterpay, with the brand's first-ever US TV spots starring actress Rebel Wilson.

Australian superstar Rebel Wilson uses humorous vignettes to demonstrate why it's better to pay for things using your own money over time - versus racking up interest and revolving debt that comes with credit card payments. The 'Pay Better' TV campaign debuted during the Billboard Music Awards on Sunday, May 23, with a subsequent TV spot airing on the premiere of the Bachelorette on June 7, and appearing throughout the show's season.

The Pay Better with Afterpay campaign also includes a significant investment in innovative digital, social and out-of-home creative - with high impact billboards and interactive murals popping up in 17 core markets worldwide including LA, New York, Columbus and Minneapolis in the U.S. The overarching theme shines a light on the ways consumers can reclaim control over their financial lives and avoid the fees and high interest rates associated with credit cards.

Geoff Seeley, Chief Marketing Officer at Afterpay said: "Afterpay was created to give people access to the things they want whilst maintaining control over their money. We're thrilled to partner with our fellow Aussie - Rebel Wilson - to encourage more people to join our movement and pay better."

Rebel Wilson said: "It was an honor to partner with Afterpay on its first ever global campaign because financial health has always been important to me. Paying better to me means paying in a way that benefits me, and also not paying any unnecessary fees or added extras. That's exactly what Afterpay's Pay Better is empowering consumers to do."

Afterpay's Pay Better campaign comes on the heels of a year of tremendous growth for the brand.With more than 17 million customers to date¹ and $1 billion in sales processed per month, the North America market is now the largest contributor to underlying sales for the company².

View the Pay Better spot here and the creative OOH campaign here.

Creative Agency: Afterpay Brand Studio
Production: Biscuit Filmworks LLC
Media Agency: Essence

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¹ Since inception
² Source: Afterpay Q3 2021 Report

About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. As of March 2021, Afterpay is offered by nearly 86,000 of the world's favourite retailers and has more than 17 million customers in North America alone.

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.

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SOURCE Afterpay

FAQ

What is Afterpay's new advertising campaign featuring Rebel Wilson about?

Afterpay's new campaign, Pay Better with Afterpay, promotes responsible spending and avoiding credit card debt.

When did Afterpay debut its <b>Pay Better with Afterpay</b> campaign?

The campaign debuted on May 23, 2021, during the Billboard Music Awards.

Where is Afterpay's <b>Pay Better</b> campaign being launched?

The campaign is being launched in 17 core markets worldwide, including major U.S. cities.

How many customers does Afterpay have as of May 2021?

Afterpay has over 17 million customers as of May 2021.

What is Afterpay's monthly sales volume?

Afterpay processes $1 billion in sales each month.