Afterpay Unveils Sustainable Shopping for Earth Month

Rhea-AI Summary

Afterpay (ASX: APT) has announced a new initiative to promote sustainable shopping, coinciding with Earth Month. Starting April 5, 2021, customers can donate $1 at checkout to support Magpies & Peacock and Surfrider, with Afterpay matching the donations. Additionally, Afterpay will launch a live shopping platform in mid-April, enabling shoppers to buy eco-friendly products directly from influencers. This program aims to engage Millennial and Gen Z consumers who prioritize ethical shopping while benefiting organizations focused on environmental preservation.

Positive

• Launch of the 'top-up' donation program supporting eco-friendly organizations.
• Afterpay to match customer donations, improving customer engagement and corporate responsibility.
• Introduction of live shopping experience to attract Millennial and Gen Z consumers.

Negative

• None.

SAN FRANCISCO, April 5, 2021 /PRNewswire/ -- Just in time for spring shopping, Afterpay (ASX:APT) the leader in "Buy Now, Pay Later, introduces sustainable shopping to help consumers build a more mindful and eco-friendly wardrobe and give back to the environment. 

Starting April 5th, Afterpay is offering its "top-up" program, which allows customers to add $1 donation at check-out to benefit Magpies & Peacock, a non-profit design house that is disrupting the cycle of waste in the fashion industry,  and Surfrider, a non-profit environmental organization focused on protecting clean water and healthy beaches. For every donation made, Afterpay will match consumers' donations.

Magpies & Peacock, and Surfrider are leaders in fighting against the cycle of waste. Magpies & Peacocks is dedicated to the collection and sustainable reuse of post-consumer clothing, scrap textiles and accessories diverted from landfill – in order to disrupt the cycle of waste in the fashion industry and mitigate its enormous environmental and social impact. Surfrider is dedicated to the protection and enjoyment of the world's ocean, waves and beaches, for all people, through a powerful activist network.

Sarah-Jayne Smith, CEO of Magpies & Peacocks said: "At Magpies & Peacocks we always ask ourselves how we can look at a solution from the perspective of People, Planet and Profit - how can we tackle something head on sustainably by doing right by it socially, environmentally and economically. It is a mindset we apply to all things, no matter how small - everything from the products we create or buy, and how we teach a skill, through to our carbon footprint as a non-profit organization. It can create a tremendously influential ripple, not only in winning hearts and minds, but in affecting real change. We are thrilled to partner with Afterpay as part of that process and are humbled to be part of their Top Up Donation program."

Live Shopping - Building a Better Wardrobe
Afterpay will launch its first-ever live shopping experience featuring sustainable brands that create a more circular economy with eco-friendly fashion and beauty. Afterpay's sustainable shopping event supports Millennial and Gen Z shoppers who prefer to shop in a more ethical and mindful way.

Starting in mid-April, Afterpay will integrate a live shopping technology platform in partnership with MagicLinks, the only B-Corp Certified social commerce company, to inspire viewers to shop more consciously. The integrated shopping experience will live on Afterpay's site - giving shoppers the opportunity to build better, more sustainable wardrobes and clean beauty regimens. Customers will be able to watch their favorite influencers, shop live for their favorite eco-friendly brands and pay in four interest-free installments.

Melissa Davis, Head of North America at Afterpay said: "We are thrilled to offer our customers the option to shop from fashion-forward brands in a responsible and sustainable way, while also giving back to these incredibly important organizations. Gen Z and Millennials are conscious shoppers who make mindful choices when they shop and we are proud to put the spotlight on organizations that are helping to tackle the complex issues facing our planet."

Afterpay's live shopping integration will launch for its 13 million consumers in mid-April, with plans to offer additional live shopping events in the coming months.

About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time  - helping people spend responsibly without incurring interest or fees when you pay on time.¹ As of December 31, 2020, Afterpay is offered by nearly 75,000 of the world's favourite retailers, and is used by more than 13 million active customers globally.²  

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay.  Afterpay is on a mission to power an economy in which everyone wins.

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¹ Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.
² Source: Afterpay data, December 2020

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SOURCE Afterpay

FAQ

What is Afterpay's new sustainable shopping initiative announced on April 5, 2021?

Afterpay introduced a donation program where customers can contribute $1 at checkout, which will be matched by Afterpay, supporting eco-focused organizations.

How will Afterpay's live shopping experience benefit customers?

The live shopping experience allows customers to shop eco-friendly products while engaging with their favorite influencers directly.

Which organizations are partnered with Afterpay for the donation program?

Afterpay is partnering with Magpies & Peacock and Surfrider to promote sustainable fashion and environmental protection.

What demographic is Afterpay targeting with its new initiatives?

Afterpay is focusing on Millennial and Gen Z consumers who are conscious about ethical and sustainable shopping.