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Afterpay will launch a physical DROPSHOP in Times Square on September 7-8, featuring immersive experiences powered by Snap's augmented reality technology. Collaborations with Crocs and JD Sports will offer limited-edition products, including exclusive Jibbitz™ charms by Bretman Rock and a unique NFT by artist Glassface. The event aims to enhance consumer interaction during New York Fashion Week, allowing customers to virtually try on items via Snapchat. Afterpay simplifies payments, enabling customers to buy in installments without interest, catering to nearly 20 million users in North America as of June 2021.
Afterpay, a leader in "Buy Now, Pay Later" payments, launched Afterpay Ads, a suite of advertising products aimed at helping brands engage with Gen Z and Millennial shoppers. The advertising model is pay-for-performance, allowing brands to pay only when shoppers interact with ads. Early results indicate a 20% average sales increase when promoting products within the Afterpay app, which generates about one million referrals daily globally, primarily from the app. Afterpay serves nearly 100,000 retailers and approximately 20 million customers in North America.
Afterpay (ASX: APT) launched Afterpay iQ, a merchant analytics platform designed to provide brands with customer-centric analytics to optimize investments and growth. The platform offers AI-powered insights, visualizations, and real-time data, allowing brands to evaluate marketing performance and shopping volumes. Additionally, Afterpay released its Next Gen Index, revealing that Millennial and Gen Z spending will rise to 48% by 2030, with BNPL spending growing by 230% in the U.S. since the pandemic.
Afterpay (ASX: APT) announced its events calendar for New York Fashion Week (NYFW), starting September 7, 2021, in Times Square. The initiative aims to engage consumers through interactive events, including Afterpay's DROPSHOP, a pop-up shop, and styling sessions. The brand's Co-Founder, Nick Molnar, emphasized supporting NYC's economy and the fashion industry. With approximately 100,000 retailers and 16 million active users as of June 2021, Afterpay is promoting responsible spending by allowing customers to pay in four interest-free installments.
Afterpay (ASX: AFTPY) has significantly expanded its Pulse Rewards program, allowing all customers to earn points for timely payments. The new dashboard enhances user experience by tracking payment stats and reward options. Customers earn 10 points per on-time payment, with additional points available for supporting small businesses and sustainable brands. The program includes enticing rewards like gift cards and exclusive offers from popular merchants. Afterpay promotes responsible spending, contrasting with traditional credit card rewards.
Afterpay (ASX: APT) has expanded its 'Buy Now, Pay Later' services to include major U.S. retailers such as Amazon, CVS, and Nike, among others. This move targets a substantial portion of the U.S. ecommerce market, which has seen significant growth during the pandemic, including a 39% increase in Q1 2021. Customers can shop through Afterpay's app, utilizing a seamless checkout process with a one-time card. The company currently serves nearly 86,000 retailers and boasts over 17 million customers in North America.
Afterpay has appointed Zahir Khoja as the new General Manager for North America, effective June 17, 2021. Khoja, formerly of Mastercard, will oversee sales, client relationships, and business growth. Afterpay continues to expand rapidly, recently opening a new headquarters in San Francisco and a Midtown Manhattan office. As of March 2021, Afterpay services almost 86,000 retailers and has over 17 million customers in North America. The company is focused on a customer-centric model, promoting responsible spending through interest-free payment options.
Afterpay has established its new North American headquarters in San Francisco, occupying 50,000 square feet in the historic Phelan Building. This location, designed for flexibility, will support over 300 employees with modern features such as collaboration spaces and a product testing lab. The strategic choice of location aims to enhance Afterpay's growth in North America, aligning with its status as a leader in 'Buy Now, Pay Later' services. The company continues to be recognized as one of the 'Best Places to Work in the Bay Area.'
