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New Research Reveals Why 3 in 5 Americans Think the Economy is in a Recession

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A new survey by Affirm (NASDAQ: AFRM) reveals that 60% of Americans believe the U.S. is in a recession, despite no official declaration. The main reasons cited are inflation and rising living costs (68%), followed by complaints from friends and family about money (50%). On average, respondents think the recession started in March 2023 and will last until July 2025.

The economic uncertainty is affecting financial planning, with 68% of Americans saying inflation is negatively impacting their ability to save and make purchases. In response, 89% prioritize predictable monthly budgets, and 63% prefer upfront cost transparency. 54% have used or would consider using 'buy now, pay later' options, with 45% believing these help with budgeting. Additionally, 48% say 0% APR pay-over-time offers influence their purchasing decisions.

Un nuovo sondaggio di Affirm (NASDAQ: AFRM) rivela che il 60% degli americani ritiene che gli Stati Uniti siano in recessione, nonostante non ci sia stata alcuna dichiarazione ufficiale. Le principali ragioni citate sono l'inflazione e l'aumento dei costi di vita (68%), seguite dalle lamentele di amici e familiari riguardo ai problemi economici (50%). In media, i partecipanti al sondaggio pensano che la recessione sia iniziata a marzo 2023 e durerà fino a luglio 2025.

L'incertezza economica sta influenzando la pianificazione finanziaria, con il 68% degli americani che afferma che l'inflazione sta negativamente influenzando la loro capacità di risparmiare e fare acquisti. In risposta, il 89% dà la priorità a budget mensili prevedibili, e il 63% preferisce la trasparenza sui costi upfront. Il 54% ha utilizzato o prenderebbe in considerazione opzioni 'compra ora, paga dopo', con il 45% che ritiene che queste aiutino nella pianificazione del budget. Inoltre, il 48% afferma che le offerte di pagamento rateale a 0% APR influenzano le loro decisioni di acquisto.

Una nueva encuesta de Affirm (NASDAQ: AFRM) revela que el 60% de los estadounidenses cree que EE. UU. está en recesión, a pesar de no haber una declaración oficial. Las principales razones citadas son la inflación y el aumento del costo de vida (68%), seguidas de las quejas de amigos y familiares sobre problemas económicos (50%). En promedio, los encuestados piensan que la recesión comenzó en marzo de 2023 y durará hasta julio de 2025.

La incertidumbre económica está afectando la planificación financiera, con el 68% de los estadounidenses diciendo que la inflación está impactando negativamente su capacidad para ahorrar y hacer compras. En respuesta, el 89% prioriza presupuestos mensuales predecibles, y el 63% prefiere la transparencia en los costos por adelantado. El 54% ha utilizado o consideraría utilizar opciones de 'compra ahora, paga después', con el 45% creyendo que esto ayuda con la planificación del presupuesto. Además, el 48% dice que las ofertas de pago a plazos sin intereses influyen en sus decisiones de compra.

Affirm(NASDAQ: AFRM)의 새로운 설문 조사에 따르면 미국인의 60%가 미국이 경기 침체에 있다고 믿고 있습니다, 공식적인 선언은 없지만요. 언급된 주요 이유는 인플레이션과 생활비 상승(68%)이며, 그 다음은 돈에 대한 친구와 가족의 불평불만(50%)입니다. 응답자들은 평균적으로 경기 침체가 2023년 3월에 시작되어 2025년 7월까지 지속될 것이라고 생각하고 있습니다.

경제적 불확실성이 재정 계획에 영향을 미치고 있으며, 68%의 미국인이 인플레이션이 저축 및 구매 능력에 부정적인 영향을 미친다고 말하고 있습니다. 이에 따라 89%는 예측 가능한 월 예산을 우선시하고, 63%는 사전 비용 투명성을 선호합니다. 54%가 '지금 사서 나중에 지불하기' 옵션을 사용했거나 고려해 볼 의향이 있다고 답했습니다, 45%는 이러한 옵션이 예산 편성에 도움이 된다고 믿고 있습니다. 또한, 48%는 0% APR 분할 지불 제안이 구매 결정에 영향을 미친다고 말합니다.

Une nouvelle enquête menée par Affirm (NASDAQ: AFRM) révèle que 60% des Américains estiment que les États-Unis sont en récession, malgré l'absence de déclaration officielle. Les principales raisons citées sont l'inflation et l'augmentation des coûts de la vie (68%), suivies des plaintes de la part d'amis et de la famille au sujet de l'argent (50%). En moyenne, les répondants pensent que la récession a commencé en mars 2023 et durera jusqu'en juillet 2025.

L'incertitude économique affecte la planification financière, avec 68% des Américains affirmant que l'inflation impacte négativement leur capacité d'épargne et d'achat. En réponse, 89% privilégient des budgets mensuels prévisibles, et 63% préfèrent une transparence des coûts en amont. 54% ont utilisé ou envisageraient d'utiliser des options de 'acheter maintenant, payer plus tard', avec 45% qui estiment que cela aide à la budgétisation. De plus, 48% déclarent que les offres de paiement à 0% APR influencent leurs décisions d'achat.

Eine neue Umfrage von Affirm (NASDAQ: AFRM) zeigt, dass 60% der Amerikaner glauben, dass die USA sich in einer Rezession befinden, trotz fehlender offizieller Erklärung. Die Hauptgründe, die angeführt werden, sind Inflation und steigende Lebenshaltungskosten (68%), gefolgt von Klagen von Freunden und Familie über Geld (50%). Im Durchschnitt glauben die Befragten, dass die Rezession im März 2023 begann und bis Juli 2025 andauern wird.

Die wirtschaftliche Unsicherheit wirkt sich auf die Finanzplanung aus, wobei 68% der Amerikaner angeben, dass die Inflation negativ auf ihre Fähigkeit zum Sparen und Einkaufen einwirkt. Als Reaktion darauf priorisieren 89% vorhersehbare Monatsbudgets, und 63% bevorzugen transparente Kosten im Voraus. 54% haben 'Jetzt kaufen, später bezahlen'-Optionen genutzt oder würden dies in Betracht ziehen, wobei 45% glauben, dass dies beim Budgetieren hilft. Darüber hinaus geben 48% an, dass Null-Prozent-APR-Ratenzahlungen ihre Kaufentscheidungen beeinflussen.

Positive
  • 54% of surveyed Americans have used or would use 'buy now, pay later' options, indicating potential growth for Affirm's services
  • 45% of respondents believe 'buy now, pay later' options make it easier to budget and manage finances
  • 48% of respondents say 0% APR pay-over-time offers affect their purchasing decisions, which could drive adoption of Affirm's products
Negative
  • 60% of Americans believing the U.S. is in a recession could lead to reduced consumer spending, potentially impacting Affirm's transaction volume
  • 68% of Americans report inflation negatively affecting their future plans and ability to make purchases, which might reduce demand for Affirm's services

Amidst economic uncertainty, Americans seek control and transparency via flexible payment options

SAN FRANCISCO--(BUSINESS WIRE)-- Three in five people believe that the U.S. is currently in a recession, even though we’re not in one officially, according to new research from Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth.

The survey of 2,000 Americans explored what’s driving this lack of consumer confidence in the economy. Inflation and the rising cost of living (68%) tops the list of reasons why respondents believe the U.S. is in a recession, followed by friends and family members complaining about money (50%).

Conducted by Talker Research on behalf of Affirm, the research found other reasons included noticing friends cutting back on spending (36%) and not being able to pay off credit card debt (20%).

On average, respondents who feel the U.S. is in a recession believe it started over 15 months ago, roughly in March of 2023. And they don’t expect it to go anywhere quickly — they believe this feeling will last until around July of 2025. As a result, some Americans are questioning their own financial futures.

Nearly seven in 10 (68%) of Americans surveyed said the current inflation rate is negatively affecting their future plans, including their ability to save and afford upcoming purchases.

“With confidence in the U.S. economy at a low point, consumers are urgently seeking ways to feel in control of their finances,” said Vishal Kapoor, SVP of Product at Affirm. “Amidst these levels of uncertainty and doubt, we believe that the antidote to the current ‘vibecession’ is greater choice and transparency in how people manage their finances.”

People are adjusting to the current economic environment by turning to budgeting and flexible payment options. Almost all (89%) Americans surveyed said having a predictable monthly budget is a priority when managing their finances.

Transparency is also key, with six in 10 Americans (63%) preferring to see the total cost of a purchase upfront, including any interest charges.

To help them budget and remain in control, Americans are seeking more strategic ways to pay for their purchases. More than half (54%) of Americans surveyed have used or would use “buy now, pay later” options, while nearly half (45%) agree that these options make it easier to stick to a budget and manage their finances.

Additionally, almost one in two respondents (48%) said the availability of 0% APR pay-over-time offers — which allow people to spread out their purchases over the course of several months without paying any interest — affects their purchasing decisions.

“While conversations around money may contribute to the pessimistic outlook on the economy, it also means that people are discovering smarter ways to pay, including options to pay over time without any late or hidden fees,” said Kapoor.

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Affirm between June 20 and June 24, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

About Affirm

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X.

AFRM-A

Press Contacts:

Affirm

Andrea Hackett

press@affirm.com

Source: Affirm

FAQ

What percentage of Americans believe the U.S. is in a recession according to Affirm's survey?

According to Affirm's survey, 60% of Americans believe the U.S. is currently in a recession.

What is the main reason Americans believe the U.S. is in a recession, as per Affirm's research?

The main reason cited for believing the U.S. is in a recession is inflation and the rising cost of living, mentioned by 68% of respondents.

How long do survey respondents believe the perceived recession will last, according to Affirm's study?

Respondents believe the perceived recession, which they think started in March 2023, will last until around July 2025.

What percentage of Americans have used or would consider using 'buy now, pay later' options, according to Affirm's survey?

The survey found that 54% of Americans have used or would consider using 'buy now, pay later' options.

How does the availability of 0% APR pay-over-time offers affect purchasing decisions, according to Affirm's research?

Affirm's research shows that 48% of respondents said the availability of 0% APR pay-over-time offers affects their purchasing decisions.

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