Allied Esports Teams Up with Xsens for World’s First Professional Esports Tournament Production Featuring Live Animated Casters
Allied Esports has partnered with Xsens to introduce live animated casters for a professional esports tournament, marking a first in the industry. Utilizing Xsens’ MVN motion capture technology, tournament casters will be transformed into animated characters. This innovative approach aims to enhance viewer engagement and opens doors for brand integrations. The €5,000 CS:GO Legend Series tournament will be held from April 10-12 in Hamburg, Germany, and live-streamed globally. The initiative aligns with the growing esports market, aiming to provide unique experiences for audiences.
- Partnership with Xsens enhances tournament production quality.
- Live animated casters may attract a wider viewership.
- The initiative could increase brand integration opportunities during broadcasts.
- None.
Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), has teamed up with Xsens, a global leader in inertial motion capture products, to bring live animated casters to a professional esports tournament production for the first time.
Allied Esports is turning shoutcasters into live animated characters using Xsens’ inertial motion technology for a first-of-its-kind esports tournament broadcast in April. (Graphic: Business Wire)
Through the use of Xsens’ MVN motion capture systems, used in popular films and series such as Black Panther and The Mandalorian, Allied Esports will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played, and create unique, innovative opportunities for brand and product integration.
“As gaming and esports viewership continues to grow, we need to push the boundaries of competitive content to provide new and engaging viewing experiences for our audiences and partners,” said Jud Hannigan, CEO of Allied Esports. “We’re thrilled to make history again with the Legend Series and use Xsens’ innovative motion capture animation technology to create a first-of-its-kind broadcast experience in esports.”
“Allied Esports is taking live esports broadcasting to the next level by adding live animated casters to the tournaments,” said Rob Löring, Business Director at Xsens. “This is very challenging, and in such a demanding technical environment, Xsens is the only solution to give a reliable performance.”
The three-day,
“I can’t tell if I should be honored or offended by this historic request for my casting work – is having me on camera really so bad that they need to animate me?” said Oldersma.
Commented Kortooms: “I think this is quite the privilege! I’m looking forward to seeing an even better version of myself on screen.”
Through its data and video rights partnership with GRID, a leading esports data provider that delivers official data to regulated bookmakers and sports betting platforms, Allied Esports’ CS:GO Legend Series live-server data will be distributed to participating sportsbooks, allowing bettors to engage with the event in real time.
Created in 2017, Allied Esports’ original Legend Series tournament brand was designed to expand the competitive ecosystem and total prize pool for teams ranked outside of the first tier, as well as provide a broadcast platform for regulated esports wagering.
Allied Esports’
The April tournament will be Allied Esports’ seventh edition of the CS:GO Legend Series. Previous versions of the series have included Overwatch, League of Legends, FIFA, COD Blackout and VALORANT.
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with a global network of properties designed to serve as competition battlegrounds, content production centers and community experience hubs.
Through direct operation or membership in the Allied Esports Property Network, the world’s first esports affiliate program, Allied Esports’ facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the Allied Esports Trucks, and AE Studios in Hamburg, Germany.
Allied Esports’ properties serve as the home to a number of online and offline proprietary productions and events, including Frags and Saturday Night Speedway, as well as original partner programs like the Simon Cup and Trovo Holiday Royale.
For more information about Allied Esports, visit AlliedEsports.gg and follow @AlliedEsports. Allied Esports International, Inc. is a subsidiary of Allied Esports Entertainment, Inc.
About Allied Esports Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global leader in esports entertainment, providing innovative infrastructure, transformative live experiences, multiplatform content and interactive services to audiences worldwide through its strategic fusion of two powerful brands: Allied Esports and the World Poker Tour (WPT). For more information, visit AlliedEsportsEnt.com.
About Xsens
Xsens is the leading innovator in 3D motion tracking technology and products. Our sensor fusion technologies enable a seamless interaction between the physical and the digital world in consumer electronics devices and professional applications such as Motion Capture, Motion Analysis, healthcare, sports and industrial applications. Clients and partners include Electronic Arts, NBC Universal, Daimler, Autodesk, ABB, Siemens and various other leading institutes and companies throughout the world.
Xsens has offices in Enschede, Los Angeles, Shanghai, Hong Kong and Bangalore. Please contact us online at xsens.com.
Forward Looking Statements
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View source version on businesswire.com: https://www.businesswire.com/news/home/20210323005287/en/
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