Adyen and BCG Research Finds Embedded Payments and Finance Now a $185 Billion Opportunity -- a 25% Increase in Two Years
Adyen and BCG's new report reveals a $185 billion market opportunity for SaaS platforms in embedded finance, marking a 25% increase since 2022. The growth is driven by favorable interest rates and expanding banking revenue pools. With less than 20% of the market currently addressed, SaaS platforms can potentially multiply their revenues by 3-4x by embedding financial products like business accounts, loans, and issued cards.
The research shows strong demand from SMBs, with 50% expressing high likelihood of using embedded finance products. Top platforms are already generating over 50% of their revenues from embedded payments and finance. The study involved research with ~30 leading platforms and ~2,000 SMBs across North America, Europe and Australia.
Il nuovo rapporto di Adyen e BCG rivela un opportunità di mercato di 185 miliardi di dollari per le piattaforme SaaS nella finanza integrata, segnando un aumento del 25% rispetto al 2022. La crescita è sostenuta da tassi d'interesse favorevoli e dall'espansione dei pool di entrate bancarie. Con meno del 20% del mercato attualmente coperto, le piattaforme SaaS possono potenzialmente moltiplicare i loro ricavi di 3-4 volte integrando prodotti finanziari come conti aziendali, prestiti e carte emesse.
La ricerca mostra una forte domanda da parte delle piccole e medie imprese (PMI), con il 50% che esprime alta probabilità di utilizzare prodotti di finanza integrata. Le principali piattaforme generano già oltre il 50% dei loro ricavi dai pagamenti integrati e dalla finanza. Lo studio ha coinvolto ricerche con circa 30 piattaforme leader e circa 2.000 PMI in Nord America, Europa e Australia.
El nuevo informe de Adyen y BCG revela una oportunidad de mercado de 185 mil millones de dólares para plataformas SaaS en finanzas integradas, marcando un aumento del 25% desde 2022. El crecimiento es impulsado por tasas de interés favorables y por la expansión de las fuentes de ingresos bancarios. Con menos del 20% del mercado actualmente atendido, las plataformas SaaS pueden potencialmente multiplicar sus ingresos de 3 a 4 veces integrando productos financieros como cuentas comerciales, préstamos y tarjetas emitidas.
La investigación muestra una fuerte demanda de las pequeñas y medianas empresas (PYMES), con el 50% expresando alta probabilidad de usar productos de finanzas integradas. Las principales plataformas ya están generando más del 50% de sus ingresos de los pagos y finanzas integradas. El estudio involucró investigaciones con aproximadamente 30 plataformas líderes y cerca de 2.000 PYMES en América del Norte, Europa y Australia.
Adyen과 BCG의 새로운 보고서는 내장 금융에서 SaaS 플랫폼을 위한 1,850억 달러의 시장 기회를 나타내며, 이는 2022년 이후 25% 증가한 수치입니다. 이 성장은 유리한 이자율과 확장되는 은행 수익 풀에 의해 촉진되고 있습니다. 현재 시장의 20% 미만만이 다루어지고 있는 상황에서, SaaS 플랫폼은 비즈니스 계좌, 대출 및 발급 카드와 같은 금융 제품을 통합함으로써 수익을 3-4배로 곱할 잠재력을 가집니다.
연구에 따르면 중소기업(SMB)에서 강력한 수요가 나타나고 있으며, 50%가 내장 금융 제품 사용 가능성이 높다고 응답했습니다. 주요 플랫폼들은 이미 자사의 수익의 50% 이상을 내장된 결제 및 금융 서비스에서 발생시키고 있습니다. 이 연구는 북미, 유럽 및 호주에서 약 30개의 선도적인 플랫폼과 약 2,000개의 SMB와의 연구를 포함했습니다.
Le nouveau rapport d'Adyen et de BCG révèle une opportunité de marché de 185 milliards de dollars pour les plateformes SaaS dans la finance intégrée, marquant une augmentation de 25% depuis 2022. Cette croissance est alimentée par des taux d'intérêt favorables et l'expansion des pools de revenus bancaires. Avec moins de 20% du marché actuellement couvert, les plateformes SaaS peuvent potentiellement multiplier leurs revenus par 3 à 4 en intégrant des produits financiers tels que des comptes professionnels, des prêts et des cartes émises.
La recherche montre une forte demande de la part des PME, avec 50% exprimant une forte probabilité d'utiliser des produits de finance intégrée. Les principales plateformes génèrent déjà plus de 50% de leurs revenus grâce aux paiements et aux services financiers embarqués. L'étude impliquait des recherches avec environ 30 plateformes leader et environ 2 000 PME en Amérique du Nord, en Europe et en Australie.
Der neue Bericht von Adyen und BCG zeigt eine Marktmöglichkeit von 185 Milliarden Dollar für SaaS-Plattformen im Bereich Embedded Finance, was einen Anstieg von 25% seit 2022 bedeutet. Das Wachstum wird durch günstige Zinssätze und die Erweiterung der Bankeinnahmequellen unterstützt. Bei weniger als 20% des derzeit bedienten Marktes haben SaaS-Plattformen das Potenzial, ihre Einnahmen um das 3- bis 4-fache zu steigern, indem sie Finanzprodukte wie Geschäftskonten, Darlehen und ausgegebene Karten integrieren.
Die Forschung zeigt eine starke Nachfrage von kleinen und mittelständischen Unternehmen (KMU), wobei 50% eine hohe Wahrscheinlichkeit angeben, Embedded Finance-Produkte zu nutzen. Die führenden Plattformen erzielen bereits über 50% ihrer Einnahmen aus integrierten Zahlungen und Finanzen. Die Studie umfasste Forschungen mit etwa 30 führenden Plattformen und rund 2.000 KMU in Nordamerika, Europa und Australien.
- Market opportunity increased 25% to $185 billion
- Potential 3-4x revenue multiplication for SaaS platforms
- 50% of SMBs show high interest in embedded finance products
- Top platforms already generating over 50% revenue from embedded finance
- 80% of market still untapped, indicating significant growth potential
- None.
- Embedded finance beyond payments is now a critical growth driver for Software-as-a-Service (SaaS) platforms.
- Less than
20% of the market is currently addressed, meaning now is the time for platforms to tap into this revenue pool and meet rising SMB demand. - SaaS platforms embedding financial products are set to amplify their revenues up to 3-4x.
In parallel, the demand for embedded finance from small-and-medium-sized businesses (SMBs) — a sector typically underserved by traditional financial institutions — has broadened well beyond payments.1 This, coupled with the market's expansion, opens a significant opportunity for SaaS platforms to embed into their offerings more advanced financial products like business accounts, loans, and issued cards. Given typical margins on these products, most platforms have an opportunity to multiply their current revenues by up to three or four times.
"Embedding financial products creates a win-win scenario: SaaS platforms deepen user relationships and unlock new revenue streams by addressing SMBs' overlooked financial needs," says Blake Breathitt, SVP Platforms & Financial Services at Adyen. "Our research underscores the window of opportunity for SaaS platforms to embrace embedded finance to stay competitive, or get left behind. There is an immense market opportunity here for SaaS platforms, which are in an ideal position to deliver these within their existing ecosystems."
The market is primed with strong demand from SMBs with
"We are observing an appetite from SMBs to consume a broader range of financial services from within their SaaS platforms, notably loans extending beyond simple cash advances or current accounts tightly integrated in receivables and payables workflows," says Stefan Dab, Founder of BCG's Payments and Fintech practice.
The report highlights that top platforms are now generating more than
Adyen and BCG's report provides a strategic playbook for SaaS platforms looking to succeed in the embedded finance space. It outlines actionable insights on differentiating products from traditional banks, optimizing go-to-market strategies, and forming effective partnerships to drive growth. To access the full report, click here.
Methodology
In partnership with Boston Consulting Group, to reassess the state of embedded finance for SaaS platforms in 2024, we conducted quantitative and qualitative research with ~30 leading platforms and ~2,000 SMBs across
About Adyen
Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
1 2,000 small-and-medium-sized businesses (SMBs) surveyed across eight industries – including Food and Beverage (F&B), Hospitality and Retail – in
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SOURCE Adyen
FAQ
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