Welcome to our dedicated page for AdTheorent Holding Company news (Ticker: ADTH), a resource for investors and traders seeking the latest updates and insights on AdTheorent Holding Company stock.
AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is a pioneering digital media platform that leverages cutting-edge machine learning technology to provide performance-driven, privacy-forward programmatic advertising solutions. The company specializes in executing data-driven digital advertising campaigns for both brands and advertising agencies, ensuring measurable value and compliance with privacy standards.
Headquartered in New York, AdTheorent operates with fourteen locations across the United States and Canada, extending its services globally, including regions such as Canada and the United Kingdom. The United States remains the primary revenue generator for the company.
AdTheorent's core offerings are powered by its advanced machine learning platform, enabling predictive targeting, algorithmic audience solutions, and geo-intelligence. The platform focuses on non-sensitive data to create predictive models that optimize ad delivery based on real-time audience behavior. The company's in-house creative studio, Studio A\/T, enhances the customer experience by delivering tailored advertising content.
In recent financial highlights, AdTheorent reported a 15.2% increase in fourth-quarter revenue for 2023, amounting to $59.7 million, and a gross profit margin improvement to 53.1%. Despite facing a net income decrease to $1.3 million, the company showed considerable growth in adjusted EBITDA and maintained robust adjusted gross profit margins.
AdTheorent has garnered numerous accolades, including the “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards, AI Breakthrough Awards, and Frost & Sullivan's “Digital Advertising Leadership Award.” The company’s commitment to innovation and a superior workplace environment earned it recognition as a Crain’s Top 100 Best Place to Work in NYC for ten consecutive years.
In a significant development, AdTheorent announced a definitive agreement to be acquired by Cadent, LLC in an all-cash transaction valued at approximately $324 million, marking a pivotal transition to becoming a privately held entity. This acquisition is poised to expand AdTheorent's scale and resources, further enhancing its market-leading position in the omnichannel advertising space.
AdTheorent's strategic focus includes fostering partnerships with major global holding firms, advancing self-service capabilities, and leading innovations in the post-cookie digital advertising landscape. The company continues to drive success through its customer-centric approach and technological advancements, ensuring high-performance advertising outcomes for its clients.
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