Autodesk signals next chapter with new creative agency of record
Autodesk has appointed Giant Spoon as its first-ever creative agency of record, marking a significant step in its brand evolution. The partnership aims to build on Autodesk's recent achievements, including its role as the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA.
Giant Spoon will manage Autodesk's major brand campaigns, creative assets, and brand media strategy, with the goal of reshaping the company's market presence. The collaboration comes as Autodesk seeks to expand its influence in the Design and Make industry, which currently employs 300 million people and is projected to reach $3 trillion in economic value by 2027.
The partnership will focus on showcasing customer success stories and innovations, aiming to establish Autodesk as the go-to platform for design and manufacturing needs globally.
Autodesk ha nominato Giant Spoon come il suo primo agenzia creativa ufficiale, segnando un passo significativo nell'evoluzione del suo marchio. La partnership mira a costruire sui recenti successi di Autodesk, inclusa la sua posizione come piattaforma ufficiale di design e produzione per i Giochi Olimpici e Paralimpici LA28 e Team USA.
Giant Spoon gestirà le principali campagne pubblicitarie di Autodesk, le risorse creative e la strategia mediatica del marchio, con l'obiettivo di rimodellare la presenza dell'azienda nel mercato. La collaborazione avviene mentre Autodesk cerca di espandere la sua influenza nell'industria del design e della produzione, che attualmente impiega 300 milioni di persone e si prevede raggiunga $3 trilioni di valore economico entro il 2027.
La partnership si concentrerà sulla presentazione di storie di successo dei clienti e innovazioni, mirando a stabilire Autodesk come la piattaforma preferita per le esigenze di design e produzione a livello globale.
Autodesk ha nombrado a Giant Spoon como su primera agencia creativa de registro, marcando un paso significativo en la evolución de su marca. La asociación tiene como objetivo construir sobre los logros recientes de Autodesk, incluida su función como Plataforma Oficial de Diseño y Fabricación de los Juegos Olímpicos y Paralímpicos LA28 y el Equipo USA.
Giant Spoon gestionará las principales campañas de marca de Autodesk, los activos creativos y la estrategia de medios de la marca, con el objetivo de remodelar la presencia de la compañía en el mercado. La colaboración llega en un momento en que Autodesk busca ampliar su influencia en la industria del diseño y la fabricación, que actualmente emplea a 300 millones de personas y se proyecta que alcanzará $3 billones en valor económico para 2027.
La asociación se centrará en mostrar historias de éxito de los clientes e innovaciones, con el objetivo de establecer a Autodesk como la plataforma preferida para las necesidades de diseño y fabricación a nivel mundial.
오토데스크는 최초의 공식 크리에이티브 에이전시로 자이언트 스푼을 임명하여 브랜드 진화의 중요한 단계를 표시했습니다. 이번 파트너십은 LA28 올림픽 및 패럴림픽 게임 및 팀 USA의 공식 디자인 및 제조 플랫폼으로서 최근의 성과를 기반으로 하는 것을 목표로 합니다.
자이언트 스푼은 오토데스크의 주요 브랜드 캠페인, 크리에이티브 자산 및 브랜드 미디어 전략을 관리하여 회사의 시장 존재감을 재구성하는 것을 목표로 합니다. 이번 협업은 오토데스크가 현재 3억 명을 고용하고 있으며 2027년까지 3조 달러의 경제 가치에 도달할 것으로 예상되는 디자인 및 제조 산업에 대한 영향력을 확대하려는 가운데 이루어졌습니다.
이번 파트너십은 고객 성공 사례 및 혁신을 showcase 하는 데 중점을 두며, 오토데스크를 전 세계 디자인 및 제조 요구를 위한 선호 플랫폼으로 확립하는 것을 목표로 합니다.
Autodesk a nommé Giant Spoon comme sa première agence créative officielle, marquant un pas significatif dans l'évolution de sa marque. Le partenariat vise à s'appuyer sur les récents succès d'Autodesk, y compris son rôle en tant que Plateforme Officielle de Design et de Fabrication des Jeux Olympiques et Paralympiques de LA28 et de l'équipe USA.
Giant Spoon gérera les principales campagnes de marque d'Autodesk, les ressources créatives et la stratégie médiatique de la marque, dans le but de remodeler la présence de l'entreprise sur le marché. La collaboration intervient alors qu'Autodesk cherche à étendre son influence dans l'industrie du design et de la fabrication, qui emploie actuellement 300 millions de personnes et devrait atteindre 3 trillions de dollars de valeur économique d'ici 2027.
Le partenariat se concentrera sur la mise en avant des histoires de succès des clients et des innovations, visant à établir Autodesk comme la plateforme incontournable pour les besoins de conception et de fabrication à l'échelle mondiale.
Autodesk hat Giant Spoon als erste kreative Agentur in seiner Unternehmensgeschichte ernannt, was einen bedeutenden Schritt in der Markenentwicklung darstellt. Die Partnerschaft zielt darauf ab, auf den jüngsten Erfolgen von Autodesk aufzubauen, einschließlich seiner Rolle als offizielle Design- und Fertigungsplattform der LA28 Olympischen und Paralympischen Spiele und Team USA.
Giant Spoon wird die wichtigsten Marken-Kampagnen, kreativen Inhalte und Medienstrategie von Autodesk verwalten, mit dem Ziel, die Marktpräsenz des Unternehmens neu zu gestalten. Die Zusammenarbeit erfolgt, während Autodesk darauf abzielt, seinen Einfluss in der Design- und Fertigungsindustrie auszubauen, die derzeit 300 Millionen Menschen beschäftigt und voraussichtlich bis 2027 3 Billionen Dollar wirtschaftlichen Wert erreichen wird.
Der Schwerpunkt der Partnerschaft liegt auf der Präsentation von Erfolgsgeschichten von Kunden und Innovationen, mit dem Ziel, Autodesk als bevorzugte Plattform für Design- und Fertigungsanforderungen weltweit zu etablieren.
- Strategic partnership with Giant Spoon positions Autodesk for enhanced brand visibility and market reach
- Official partnership with LA28 Olympic and Paralympic Games demonstrates strong market positioning
- Operating in a growing industry projected to reach $3 trillion in value by 2027
- None.
Giant Spoon to lead Autodesk's brand and creative efforts as the company enters a new wave of redefining the Design and Make industries.
Giant Spoon will support all of Autodesk's major brand campaigns and brand-level creative assets, as well as the strategy, optimization, and measurement of brand media, which will inform down-funnel efforts—with the goal of shaping where and how Autodesk shows up. By aligning with Giant Spoon's core principles, Autodesk will make bold, timely, and unexpected appearances—challenging conventions and redefining the Design and Make category to reach new heights of prominence.
"Our customers are changing the world with our technology, and we're deeply passionate about showcasing these stories and celebrating their innovations," said Dara Treseder, Chief Marketing Officer of Autodesk. "Giant Spoon is the creative partner we need to tell these Design and Make stories on a global scale. The agency will help us think big, plan strategically, and act boldly. We'll know we achieved our goal when everyone, everywhere instinctively turns to Autodesk when they need to Design and Make anything."
"The world is built with Autodesk, and the people building our future are building it using Autodesk's Design and Make Platform today—from entertainment to engineering, content to construction, and everything in between," said Jonathan Haber, cofounder of Giant Spoon. "Working with a brand that has such an impact on the way we live is, of course, exciting, but it's the team's ambition to achieve fame among their audiences that is the real opportunity for us. We love the challenge of telling complicated, yet important stories, making them accessible and engaging. Giant Spoon exists to expand the ways people experience brands across a wide variety of canvases, and few brands have such a wide variety of stories to tell like Autodesk."
Last year, Autodesk made a meaningful impact—from contributing to the restoration of the iconic Notre-Dame Cathedral in
The Design and Make industry today employs 300 million people1 and is set to be worth
Sources:
1World Economic Forum
2Statista, Statista, Oxford Economics & PWC
About Giant Spoon: Giant Spoon is an independent, integrated agency that expands the ways people experience brands. As a two-time honoree on Fast Company's Most Innovative Companies list including being named #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency blends teams across creative, media, and strategy to stir shit up for ambitious brands. By leveraging its award-winning process, Giant Spoon has created transformative work for companies like GE, Google Play, HBO, HP, Lucid Motors, MassMutual, Netflix, Reddit, Walmart and more.
About Autodesk: The world's designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk's Design and Make Platform unlocks the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit autodesk.com or follow @autodesk. #MakeAnything
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SOURCE Autodesk, Inc.
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